Arize’s Post

At Arize, we’re all about telling the right story to the right audience. But here’s the thing—not every story needs to go out as a media release. Deciding whether to craft a release isn’t just about ticking a box. It’s about asking the right questions: Is this breaking news, or would it resonate better with a specific audience? Does it need the reach of traditional media, or would direct communication better hit the mark? Swipe through the carousel to see how we approach this decision and the key factors we weigh up when deciding whether to hit “send.” #PRstrategy #storytelling #mediarelations

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