We are pleased to welcome True Classic to the AR Media family, and just in time for this weekends Super Bowl LVII! True Classic is the everyday man's go-to brand for superior fit, comfort, and value driving pack purchase so he (and those who shop for him) always have backups, even in life's messiest moments. We are excited to work alongside Ryan Bartlett, Kayla Santos and the nmbl team for such a humbling campaign. Stitched to its DNA, True Classic’s uncomplicated, humorous approach to DTC marketing adds its own engaging flavor to the long-standing tradition of Super Bowl ad placement, championing ”challenger brands” to dream bigger and embed their own creative personalities into their growth-oriented marketing plays, so they too can Look Good. Feel Good. On Wednesday, we kicked off our Super Bowl campaign — “Accidental Collabs” — True Classic’s direct in real-time response to 9 “stain-inducing” brands who have taken out Super Bowl ad slots, and adding a comedic spin to each brand ad by showing 30-second video clips of that brand’s products spilling/staining True Classic’s own classic tees into each clip. As each ad airs, True Classic will be dropping that respective video clip, inviting its own customers/members and loyal followers to share their own images/clips of any stains/spills on their clothing while watching the game for the chance to be sent their own set of backup tees. Through "Experiential Marketing," challenger brands with modest budgets can STILL be part of the marketing conversation during Super Bowl WITHOUT dropping $6.5-$7mm? Keep your eyes open on @trueclassictees IG, X, and TikTok accts on Super Bowl Sunday! #TrueClassic #AccidentalCollabs #SuperBowl #Apparel #ARMedia
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It’s time for the biggest game of the year, Super Bowl LVIII. It’s a time for everyone to come together, eat good food, and enjoy the game. The cherry on top are the Super Bowl commercials. Each year, brands fight for space in the biggest advertising event of the year. Their creative teams and agencies work hard to create the most captivating ads to make your brain light up. This year brands will pay $6.5M-$7.0M for a 30 second ad, that is up from $5.5M in 2021. Here at Marketing Brainology, we are intrigued with the new Nerds ad. This is their first Super Bowl commercial ever. Which teaser ads have you seen already that got your attention? Stay tuned for a fun Super Bowl week & great excuse for gathering with friends & family. If we can help your brand better emotionally connect with your consumers, contact us at madams@marketingbrainology.com. #SuperBowl #SuperBowl2024 #SuperBowlAds #advertising #marketing #MarketingBrainology #insights #MarketingInsights #neuromarketing
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New article out now - 🏈 Super Bowl Ads: The Pre-Game is the Game! 🏈 Gone are the days when a flashy Super Bowl spot was enough. The real play? Starting the hype early, with an always-on approach. This year's trend analysis reveals: the smartest brands kick off their campaigns weeks before the big day. Case in point: CeraVe's genius move with staged paparazzi shots of Michael Cera buying their products, igniting early buzz. It's all about the build-up and continuity, with brands like Uber Eats and e.l.f. Beauty mastering the art of anticipation. Ready for a deep dive into Super Bowl ad strategies that truly stand out? Check it out here, Link in comments 👇🏽 #superbowl #marketing
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Well, Super Bowl LVIII is almost underway... 🏈 but, let's not forget the real game starts when the ads roll! Mark your calendars 📅 for our in-depth Super Bowl Ad Review tomorrow in partnership with System1. We will dive into the world of marketing genius, creativity, and effectiveness of this year's Super Bowl ads... and have a bit of fun too, of course! #marketing #advertising #mrx #consumerinsights #SuperBowlAds #AdEffectiveness #MarketingStrategy #BrandImpact
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Who else celebrated the first official day of fall yesterday? As the season shifts, it’s the perfect time to refresh your marketing strategy. Just like cozy sweaters and crisp air, a well-crafted fall campaign can bring warmth and new energy to your brand. Let's embrace the autumnal vibes and connect with your audience in new and creative ways! Send us a message to learn more! 🍁🍂 #HelloFall #AutumnVibes #FallFavorites #ICG #SeasonChange #Marketing
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You're not going to hear my thoughts about this year's Super Bowl ads. 🤐 P.S. Thanks for the ad tracker, Ad Age. I spent too much time looking at it and it's now permanently burned into my retinas. #superbowl #advertisingandmarketing #advertising
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Global Marketing @3M Inc. | B2B Marketing | Singapore PR | Demand Generation | Performance Marketing | Content Strategy| IIM Alumnus
The Super Bowl maths has always astounded me. In 2023, brands paid $233,333 per second to air their advertisements in the Super Bowl. Add to that the expense of the ad production. Given the shoestring marketing budgets (relatively) most of us operate on, I get a weird sense of satisfaction in reading critiques of some expensive experiments at the most viewed sporting event. Do you relate? #superbowl #advertising #marketing
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Experienced Global Marketing Leader | Driving Innovation, Growth and Authenticity | Formerly SVP/CMO of Global Marketing @MiiR | Global Marketing Lead at Nike | Positive & Empathetic Leader | CMO
Marketing tip Friday: It’s the Superbowl! Happy Super Bowl Sunday week! Let's watch the game and chat about which brands nailed it and which ones fell short next week. Excited for our discussions ahead! Remember – let’s look at some key aspects of these ads: · Was there a “why” reason? · Was there a solution to possibly for the consumer? · Emotional Connection · Relatability · Visual/Aesthetic Appeal · Simplicity/Clarity · Surprise/Novelty · CTA (Call to Action) · Cultural Relevance · Authenticity/Consistency Once more, enjoy the Superbowl and looking forward to speaking more about the ads next week! #marketing #Super Bowl #ads
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Personal Finance Mentor | International Business, Strategy, & Entrepreneurship Scholar | Erudite Academic | 2020 Paul R. Lawrence Fellow USA | I help with your financial goals | Keynote Speaker | Empowered 20,000+ lives
Part 4 (Conclusion): The Super Bowl Ad Bonanza: Maximizing ROI in the World's Biggest Advertising Stage 🏈💡 **What Advertisers Predicted about Super Bowl LVIII's and the Record-Shattering Viewership** #SuperBowl LVIII wasn't just a football spectacle; it was a marketing masterclass showcasing the power of strategic advertising to a record-breaking audience of over 123.7 million across platforms. With a hefty price tag of $7 million for a 30-second spot, brands from all corners leaped at the opportunity, aiming for unparalleled visibility and engagement. One standout story is Kanye West's minimalist #Yeezy ad, which spectacularly turned simplicity into sales, netting an astonishing $19 million post-game. This feat underscores not just the immediate financial gains but the deeper impact of Super Bowl ads on long-term brand perception, customer loyalty, and market penetration. 🔍 The lesson? Super Bowl advertising, while a significant upfront cost, offers a unique platform for brands to weave memorable narratives that resonate well beyond the game, paving the way for sustained growth and brand affinity. #SuperBowlAds #MarketingStrategy #BrandBuilding #ROI #YeezySuccess #AdvertisingInsights #SuperBowlLVIII #BrandExposure #CreativeAdvertising
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With Super Bowl ad prices hitting an all-time high this year ($7 million for 30 seconds!), it was important for companies to wisely utilize their time to make the biggest impact on viewers. Here are our advertising lessons learned from the weekend. What key themes did you notice? Join the conversation — comment below with your thoughts! #superbowlads #superbowlmarketing #superbowl #digitalmarketingtips #digitalmarketing #advertising
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