arnav anand’s Post

Les Roches , one of the world’s leading hospitality management institutions, is launching a new specialised program in sports tourism, the Master’s in Sports Management and Events, starting in September 2024. The global sports tourism industry was valued at $323,420 billion in 2020 and is projected to reach $1,803,704 billion by 2030, according to the international consultancy Allied Market Research, with a compound annual growth rate (CAGR) of 16.1% over the next six years. This year alone sees two of the world’s most spectacular sporting events, the UEFA European Football Championship in Germany, and the Olympics Games in Paris, which will make them among the most sought-after destinations this summer. In response to this growing demand, Les Roches has announced the Master’s in Sports Management and Events. Spanning 12 months, students will delve into the global sports and events industry, gaining essential skills for administrative and managerial roles. This includes analysing the industry’s economic aspects on an international scale and planning and executing events. https://lnkd.in/efKX3Bhz #news #magazine #hospitalityindustry #eat #drink #sleep #b2bmarketing #newsletter #emailmarketing #bannerads

Great article showing the impact of sports-related travel with majority of cities saying it is their top generator of hotel room nights in their communities. 🏈 With the National Football League (NFL) Schedule Release only days away, which of your favorite team’s away game cities would you most want to visit? 🏨 I’m sure there is a Courtyard by Marriott nearby! Hat tip to Hunter Frantz for finding this article!

New Post: Major Boost for ‘Home of Golf’ - https://lnkd.in/gi7MDw54 Golf Industry FederationSt Andrews, Scotland: The R&A has agreed a new 11-year partnership with the Scottish Government and VisitScotland to stage Major events at the Home of Golf between 2024-2034.  The 152nd Open at Royal Troon, attended by a record-breaking 258,174 fans, generated over £303.3 million in total economic benefit for Scotland. Picture by The R&A. St Andrews, Scotland: The R&A has agreed a new 11-year partnership with the Scottish Government and VisitScotland who will contribute a combined £11 million towards staging The Open, AIG Women’s Open and the Senior Open in Scotland between 2024-2034.  The investment in the championships will drive tourism and showcase Scotland as a world-class stage for major events, as well as delivering significant economic and social benefits to the country and the host regions. A total of 14 championships will be held in Scotland across various venues during the term of the partnership.  The announcement coincides with the results of an independent study commissioned by The R&A which show that The 152nd Open at Royal Troon – attended by a record-breaking 258,174 fans in July – generated over £303.3 million in total economic benefit for Scotland.  The Championship provided a total economic impact of £87.3 million to Scotland – new money entering the economy – according to the study conducted by Sheffield Hallam University’s Sport Industry Research Centre (SIRC). Independent research led by YouGov Sport also showed that £216 million of destination marketing benefit was delivered for Scotland as a result of it being broadcast worldwide through linear television and digital platforms. These figures bring the total economic benefit generated by the 10 stagings of The Open in Scotland since 2005 to £1.36 billion. More than two million fans have attended in that time, including 250,000 from overseas, while The R&A’s Kids go Free initiative has resulted in 230,000 young people under the age of 16 being able to access tickets at no cost.  As well as bringing economic benefits and global profile to Scotland, the agreement will also help drive positive social impacts for the country through the delivery of inclusive and responsible events, which are key priority areas outlined in the national events strategy: Scotland the Perfect Stage 2024-2035.  The R&A’s Greenlinks initiative, introduced in 2017, puts sustainability at the centre of championship staging, including a focus on low carbon by monitoring and reducing emissions; a circular economy by considering material sourcing and moving to circular use; protecting nature through reducing disturbance and enhancing the national environment; and increasing social value by delivering positive benefits for individuals and communities through golf participation, volunteering and hea

New Post: Major Boost for ‘Home of Golf’ - https://lnkd.in/g-i7nEwN Golf Industry FederationSt Andrews, Scotland: The R&A has agreed a new 11-year partnership with the Scottish Government and VisitScotland to stage Major events at the Home of Golf between 2024-2034.  The 152nd Open at Royal Troon, attended by a record-breaking 258,174 fans, generated over £303.3 million in total economic benefit for Scotland. Picture by The R&A. St Andrews, Scotland: The R&A has agreed a new 11-year partnership with the Scottish Government and VisitScotland who will contribute a combined £11 million towards staging The Open, AIG Women’s Open and the Senior Open in Scotland between 2024-2034.  The investment in the championships will drive tourism and showcase Scotland as a world-class stage for major events, as well as delivering significant economic and social benefits to the country and the host regions. A total of 14 championships will be held in Scotland across various venues during the term of the partnership.  The announcement coincides with the results of an independent study commissioned by The R&A which show that The 152nd Open at Royal Troon – attended by a record-breaking 258,174 fans in July – generated over £303.3 million in total economic benefit for Scotland.  The Championship provided a total economic impact of £87.3 million to Scotland – new money entering the economy – according to the study conducted by Sheffield Hallam University’s Sport Industry Research Centre (SIRC). Independent research led by YouGov Sport also showed that £216 million of destination marketing benefit was delivered for Scotland as a result of it being broadcast worldwide through linear television and digital platforms. These figures bring the total economic benefit generated by the 10 stagings of The Open in Scotland since 2005 to £1.36 billion. More than two million fans have attended in that time, including 250,000 from overseas, while The R&A’s Kids go Free initiative has resulted in 230,000 young people under the age of 16 being able to access tickets at no cost.  As well as bringing economic benefits and global profile to Scotland, the agreement will also help drive positive social impacts for the country through the delivery of inclusive and responsible events, which are key priority areas outlined in the national events strategy: Scotland the Perfect Stage 2024-2035.  The R&A’s Greenlinks initiative, introduced in 2017, puts sustainability at the centre of championship staging, including a focus on low carbon by monitoring and reducing emissions; a circular economy by considering material sourcing and moving to circular use; protecting nature through reducing disturbance and enhancing the national environment; and increasing social value by delivering positive benefits for individuals and communities through golf participation, volunteering and hea

How important is watching sports during the cruise for you? https://lnkd.in/e-dR6Q9d #cruise #cruises #cruisenews #travelnews #cruiseindustry #cruisehive #cruiseships #carnivalcruise #carnivalcruiseline

Are you interested in learning more about sports tourism? Join Cydney Marks-Nicholes and I for a great conversation about Tips, Trends and Challenges associated with sports tourism.

Exciting News: Haka Sports Tours (with Haka Educational Tours) has become a Certified B Corporation 🎉. We couldn’t be prouder to have joined the fast growing list of B Corp Certified companies. For us, facilitating transformative travel experiences isn't just a job—it's a passion deeply ingrained in our DNA. And now, with our B Corp Certification proudly in hand, we're thrilled to see our commitment to purpose-driven travel validated. However, let's not stop at sustainability. We want to raise the bar higher. In a world facing unprecedented challenges, simply maintaining the status quo isn't enough. We're on a mission to shift gears from sustainability to regeneration—becoming a powerful force for positive change that nurtures both people and the planet. The majority of our guests are educators, students, and youth sports teams, which means we have a unique opportunity, even a responsibility, to not just travel, but to educate and inspire the next generation of global citizens. The future looks bright! With big dreams on the horizon, we're ready to embark on this journey of transformation—and we're inviting each and every one of our guests, or as we fondly call them, our "manuhiri," to join us 💚. Ka Pai to Grow Good for the behind the scenes support through the rigorous accreditation process 🙌. Discover more about our impactful travel journey - https://lnkd.in/g9CJqRim #bcorp #bcorpcertified #ImpactfulTravel #sustainability

🏅 Do you travel for sporting events? ⚽ While watching the European Championship in Football, I'm reminded of when I relocated to London for a couple of months in 2012 to be there for the Olympics. What a great decision that turned out to be. Besides seeing a lot of great events and athletes, the atmosphere in the city was unmistakable. A month long party. Of course, it didn't hurt that team GB had an incredible haul of medals. Sport can boost the attractiveness of a destination in many ways; Increased Visibility: Major sporting events put a global spotlight on the host city, showcasing its landmarks, culture, and infrastructure to a massive audience. This exposure can spark interest in visiting the destination in the future. Boosted Tourism: Sporting events draw in large crowds of athletes, fans, and media personnel. This influx translates to increased hotel bookings, restaurant visits, and spending on local attractions, boosting the city's economy. Improved Infrastructure: To host large-scale events, cities often invest in upgrading their transportation networks, stadiums, and other facilities. These improvements benefit the overall visitor experience in the long run, if well planned from the beginning. Positive Image: Successful sporting events can project a positive image of the host city, highlighting its ability to organise large-scale events. Legacy Projects: Some events leave behind lasting legacies in the form of new sporting facilities, public spaces, or urban regeneration projects. These can become tourist attractions in themselves. 🎾 What sporting event have you travelled to, and did the experience make you return to the same destination at a later date? #sportstravel #travel #deeptravel #destinationmarketing 📸 France - Sweden in the Handball Final of London 2012 Olympics

"It feels like they are in a bubble and have no need to include us." ⛵ Barcelona is currently hosting one of the oldest and most prestigious sporting events: The America’s Cup. And although I’m gutted that the Italians got kicked out in the semi-finals, I’m excited to be watching the (first ever!) women’s team race in this event. The sports(wo)manship and the performance of the athletes are truly impressive. 💪 But, it took a while until I connected to the event. Because although I've always loved sailing and everything that has to do with the ocean, the America’s Cup felt distant, not relevant, and elite. And I’m not alone in feeling this way. As one of my local friends put it: “It feels like they are in a bubble and have no need to include us.” And this is exactly where the importance of building an emotional connection between brand and audience comes in. From a marketing perspective, the America’s Cup does a fantastic job when it comes to international coverage, how efficiently they manage their social media accounts (visual storytelling on point!), and how they offer big advertising platforms for their sponsors. ⭐ But I think they missed the chance to build a true connection with the people who live here in Barcelona—and might not be well-versed sailing enthusiasts (yet). One might say that this has never been the focus of the America’s Cup, but I disagree. Because I think every brand needs to build an emotional connection with their audience to stay relevant and memorable. And I want to believe that Barcelona is part of their audience. I think the key in building an emotional connection with your audience is to create an experience that make people feel included, valued, and part of something bigger. 🤝 Some brief ideas of how this could have been done better, in my opinion: sharing stories of how the teams (athletes and organization) connect with the city beyond the races, incorporating locals and their stories in the communication, creating more touchpoints across the whole city, education more around the races (rules, race reviews), and making the event feel more accessible (e.g., invitations and free entries for residents, after-work sailing sessions). The event is not over, and I am curious to see how the "hot phase" will play out—in regard to both sport and marketing! 🥳 Let´s go, Luna Rossa! 🇮🇹 #americascup #barcelona Source of the picture: America’s Cup Press Kit

Here's what the projects to expand and upgrade sports facilities in Leesburg and Tavares would include — and how much it would cost.