Arteffects ’s Post

We are making a documentary series about our projects. In the first "ATW Over Shoulder" Steven gives insight in one of our projects for innocent drinks. An interesting look at how we composite a Dutch label onto a bottle in an existing English commercial (video). Extra cool detail: We produced, shot and edited this documentary episode ourselves. So if you would like something similar, contact us! #animatetheworld #documentary #documentaire #animation #animatie #filmmaking #film #overtheshoulder #overshoulder #bts #behindthescenes #insight #howto #compositing #vfx #visualfx #visualeffects #specialeffects

In a sea of visual typeface pollution created by entities merely looking for a quick buck enter the timeless words of designer Massimo Vignelli. There's a reason some typefaces endure when most fizzle. It's called great design. We creatives can find most everything we need in a dozen or so masterful typefaces. The vast majority of the rest are...well...che brutto. I'm interested in design that holds up over time. Clear. Clean. Simple. Lasting. I'd be interested to know what your go-to typefaces are and why? Follow hashtag #artfulaesthetic for more creative and brand inspiration. #graphicdesigncommunity #visualstorytelling #designinspiration #brandidentitydesign #creativeminds #artfulthinking #brandstorytelling #innovativedesign #creativeprocess https://lnkd.in/gSacefhd

Stories have the power to create lasting impact. It’s changes a brand to an experience. What’s your brand’s story? #stories #content #impact

Great marketing strategy! Connecting with the market, highlighting the needs, and THEN following up with product introduction after 3 minutes into the commercial. All of which takes place in only 3 mins and 46 seconds. That's only 46 seconds of product visibility. Bold move, Volvo. Way to sell the solution! #marketing #boldmarketing #volvo #customerfocus #relatablemarketing #sellthesolution

Do you think about lighting when filming? Lachlan takes you through the basics of Cinematic lighting. Discover how mastering the art of lighting – from the magic of natural diffused rays to the precision of a three-point setup – can dramatically transform your content. We're not just talking theory; we dive deep into practical pre-production techniques that streamline your post-production, saving you time while boosting quality. Don't miss out as Lachlan reveals industry secrets to crafting footage that's not just visually stunning, but timelessly versatile. Tune in and light up your production value! 🔦 #videography #lighting #productionvalue"

There are unique challenges and additional skills required for filming yachts, a niche that transcends conventional videography paradigms! Unlike standard filming environments, yachting combines elements of luxury, technology, and the unpredictability of marine settings, demanding a specialised skill set. Firstly, understanding marine navigation and safety is paramount. Filming on open water involves navigating environmental variables — such as tide, wind, and light — that require not just technical acumen but also a deep respect for maritime safety protocols. The ability to work seamlessly with yacht crews, who ensure both the vessel’s and the filming equipment's safety, is crucial. Moreover, capturing the essence of luxury yachting demands an elevated aesthetic sensibility. It’s about telling a story that resonates with the elegance and sophistication of the lifestyle. This involves a keen eye for detail, from the design intricacies of the yacht to the play of light on the water, each frame should evoke the exclusivity of the yachting experience. Lastly, aerial cinematography, utilising drones, adds another layer of complexity. It requires piloting skills, a comprehensive understanding of aerial filming regulations, and the ability to capture dynamic shots that truly showcase the yacht’s grace and the beauty of its surroundings. These additional skills underscore the unique challenges of yachting cinematography, blending technical expertise with an artful touch to capture the unparalleled world of luxury yachting. Embracing these challenges opens up incredible opportunities for creativity and storytelling in this exclusive niche. Take a look at a selection our creative team have crafted....amazing examples https://lnkd.in/eRhM9Kmc Gavin Sheppard #YachtingCinematography #LuxuryLifestyle #MarineFilming #AerialCinematography #FilmmakingChallenges #CreativeStorytelling #NauticalVideography #SafetyAtSea #YachtFilming #cinematicexcellence https://lnkd.in/eRhM9Kmc

There are unique challenges and additional skills required for filming yachts, a niche that transcends conventional videography paradigms! Unlike standard filming environments, yachting combines elements of luxury, technology, and the unpredictability of marine settings, demanding a specialised skill set. Firstly, understanding marine navigation and safety is paramount. Filming on open water involves navigating environmental variables — such as tide, wind, and light — that require not just technical acumen but also a deep respect for maritime safety protocols. The ability to work seamlessly with yacht crews, who ensure both the vessel’s and the filming equipment's safety, is crucial. Moreover, capturing the essence of luxury yachting demands an elevated aesthetic sensibility. It’s about telling a story that resonates with the elegance and sophistication of the lifestyle. This involves a keen eye for detail, from the design intricacies of the yacht to the play of light on the water, each frame should evoke the exclusivity of the yachting experience. Lastly, aerial cinematography, utilising drones, adds another layer of complexity. It requires piloting skills, a comprehensive understanding of aerial filming regulations, and the ability to capture dynamic shots that truly showcase the yacht’s grace and the beauty of its surroundings. These additional skills underscore the unique challenges of yachting cinematography, blending technical expertise with an artful touch to capture the unparalleled world of luxury yachting. Embracing these challenges opens up incredible opportunities for creativity and storytelling in this exclusive niche. Take a look at a selection our creative team have crafted....amazing examples https://lnkd.in/eRhM9Kmc Gavin Sheppard #YachtingCinematography #LuxuryLifestyle #MarineFilming #AerialCinematography #FilmmakingChallenges #CreativeStorytelling #NauticalVideography #SafetyAtSea #YachtFilming #cinematicexcellence https://lnkd.in/eRhM9Kmc

How do you design the Incredibles 3 logo? Disney have followed the style set from original and second Incredible film and added another bar for the third film. It's a very simple execution, but simple is very often best - as it works well. I think the Disney designers may have to be a bit more creative for the fourth one though. #disney #design #branding

Building concept finished for my short film: “The Song of Songs.” Going to do an interior as well as a radar tower for it. #conceptart #conceptdesign #portfolioday #hardsurface #keyframe #environmentdesign #lookingforwork #gamesindustry #filmindustry #entertainmentdesign

🎬 The Art Department—The Visual Foundation of Every Film Production 🎨 The Art Department is essential in shaping the visual design of a film, bringing the movie’s world to life. It includes various teams, such as set designers, set decorators, prop masters, and production buyers. Together, they ensure that sets, props, and decorations perfectly reflect the film’s vision. During pre-production, the Art Department works closely with the director, costume design, and the hair & make-up team to plan the look of the film. On set, they take care of every detail—from placing props to ensuring visual continuity across scenes. In post-production the virtual designers continue to shape the world and spin it even further. 💡 Did you know? The Art Department not only creates the sets but also ensures they are safe and visually impressive. They often build complex worlds that are perfectly aligned, both aesthetically and functionally. Stay tuned—our upcoming posts will dive deeper into the different areas of the Art Department! #artdepartment #filmproduction #setdesign #propmaster #setdecorator #filmindustry #behindthescenes #moviemagic #filmmaking #visualstorytelling #creativeprocess #filmset #cinematicworlds #dirAct #relionite #magiconset #setmagic #womenintech #professionalfilmmaking