🌟 What’s the meaning behind our name? Just like many entrepreneurs, we wanted to find the name that perfectly reflects our mission, but had to deal with the usual setbacks : domain availability, spelling issues, weird meanings in remote foreign languages, etc. After hours of brainstorming and with the brilliant help of Brand Brothers we came up with a name that encapsulates our vision of luxury : beautiful, circular, and empowering. ORNEST draws inspiration from "ornamentation"—to beautify, and empower, while the suffix "EST" adds intensity. Find out more about our name and identity below. What do you think of our story and design? Let us know! 💬
🌟 ORNEST: Our identity 🌟 🖋️ The name We wanted a name that resonates globally, transcending language barriers, while embodying our mission. ORNEST draws inspiration from "ornamentation"—to adorn, beautify, and empower. Our purpose is to circulate beautiful objects, enabling our Members to feel confident and radiant. The suffix "EST" adds intensity, suggesting the "most adorned" or the "most elegant," amplifying this vision. ORNEST also evokes "gold" (or) and "nest"—a safe haven for precious items. The circularity of the "O" reflects our commitment to the infinite movement of luxury. 🖋️ The graphic design Crafted by the renowned design studio Brand Brothers, our visual identity perfectly embodies the multifaceted essence of ORNEST. The logo’s dual typography balances elegance and trust: "ORN" reflects sophistication with refined, graceful strokes, mirroring the artistry of the pieces we circulate. "EST" conveys reassurance and reliability, reinforcing the trust central to our peer-to-peer model. Our branding remains deliberately minimalist, letting the pieces and their rich Maison legacies take center stage. Join us in shaping the future of luxury! 🌍 #LuxuryReimagined #SustainableLuxury #PeerToPeerRental #ORNEST #FutureOfLuxury