Arun Shivoham➶’s Post

💬 Why Do Marketers Have to Sweet Talk for Months Before Getting a Response? 💬 In the world of marketing, we’ve all been there—months of back-and-forth, endless “check-ins,” and delayed decision-making. But why does it take so long? What’s wrong with getting straight to the point, presenting value, and building a relationship from there? The reality is, opportunities don’t always wait. Sometimes, quick decision-making is essential to seize the moment, especially in a fast-paced digital landscape where timing can make or break a campaign. ✅ Effective communication doesn’t mean endless rounds of niceties—it’s about delivering clear, direct value, while also fostering a professional relationship. ✅ Transparency and trust should be the foundation, not long, drawn-out conversations that delay progress. As marketers, we understand the importance of nurturing relationships, but sometimes, success requires action over conversation. Let’s value each other’s time, get to the heart of the matter, and move forward with confidence. What’s your take? Should we prioritize faster, clearer communication in marketing, or is the slow build worth it? #MarketingInsights #BusinessRelationships #QuickDecisions #ValueDriven #ProfessionalGrowth #MarketingStrategy #TimeIsMoney

📜 #imQUOTES: When was the last time you truly evaluated what deserves your primary focus in your marketing efforts? "Priority should only be used as a singular word. The moment you have many priorities, you actually have none. " This quote from Frank Slootman challenges the common practice of labeling multiple initiatives as priorities. The word "priority" originated in the 1400s and remained singular for centuries - there could only be one highest-ranking concern. In marketing, this principle becomes particularly relevant. When everything is labeled a priority, nothing truly is. This dilution of focus often leads to scattered efforts, mediocre results, and team burnout. Success in marketing frequently comes from concentrated effort on a single, well-chosen objective rather than attempting to advance multiple initiatives simultaneously. This doesn't mean ignoring other important tasks, but rather understanding that true progress often requires the courage to choose what matters most in the current moment. By identifying and pursuing one clear priority, you can align resources, messaging, and team efforts more effectively. Take a look at your current marketing "priorities." Choose the one initiative that would create the most significant impact for your business if successfully executed. Remove or postpone other projects that might dilute your focus. Remember, the power of priority lies in its singularity. #MarketingQuotes #FrankSlootman #Priority #Planning #Business #Quote

Are you worried about your marketing strategy? What challenges are you facing in your marketing efforts? "Marketing Strategy" 1. Teamwork Icon: Group of People What to Do: Create a space where everyone can share ideas and skills. Why It Matters: Teamwork brings different perspectives, boosting creativity and effectiveness in marketing. 2. Sessions Icon: Chat Bubbles What to Do: Hold regular meetings to keep everyone aligned on marketing goals. Why It Matters: These sessions keep the team focused and adaptable to market changes. 3. Goals Icon: Triangle (Aspiration) What to Do: Set clear, measurable goals for brand awareness, engagement, and conversions. Why It Matters: Clear goals guide your efforts and help track success. 4. Marketing Icon: Megaphone What to Do: Use a mix of online and offline channels to reach your audience. Why It Matters: A multi-channel approach expands your reach and customizes your message. 5. Results Icon: Award Ribbon What to Do: Analyze results to refine your strategies. Why It Matters: Tracking data allows for real-time adjustments, improving campaign success. Overall Strategy Think of this as a continuous cycle where each part supports the others. This keeps your marketing efforts organized and always improving. P.S: What marketing channels work best for you? ♻️Repost if you find this helpful. #MarketingStrategy #Teamwork #Goals #Triangle #Aspiration #Collaboration #MarketingSuccess #BusinessGrowth

Do you know what your team really thinks about working for you? I bet most of you don't. But here's the kicker: They could be the secret weapon to revitalising your marketing strategy. Imagine your employees as your first customers. Their feedback can provide invaluable insights to refine your marketing efforts. Here's how you can leverage internal customer surveys to supercharge your marketing: Create a safe space for honesty: Your team needs to feel comfortable sharing their true thoughts. Use anonymous surveys to encourage genuine feedback. Ask the right questions: Avoid generic questions like, 'How satisfied are you with our marketing?' Instead, ask specifics: → 'What do you think about our current social media strategy?' → 'How can we better communicate our ethical values?' → 'What marketing channels do you think we're missing out on?' Analyse the feedback: Look for patterns and recurring themes. If multiple people mention that your email campaigns are too frequent, it's time to rethink your approach. Implement the changes: Don't just gather feedback for the sake of it. Make actionable changes based on what you learn. Close the loop: Let your team know how their input has influenced your marketing strategy. This shows their opinions matter and fosters a culture of continuous improvement. Remember, your employees are on the front lines every day. They understand your business in ways external customers might not. Their insights can help you craft more authentic and effective marketing strategies. So, why not give it a try? Your next big marketing idea might be right under your nose. What are your thoughts on using internal surveys? I'd love to hear about your experiences and any tips you might have! #MarketingStrategy #EmployeeEngagement #InternalFeedback #EthicalBusiness #MarketingInnovation

This is a great topic of discussion!

𝗪𝗵𝘆 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗻𝗲𝗲𝗱𝘀 𝗯𝗼𝘁𝗵 𝘀𝗵𝗼𝗿𝘁-𝘁𝗲𝗿𝗺 𝗵𝗶𝘁𝘀 𝗮𝗻𝗱 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝘃𝗶𝘀𝗶𝗼𝗻 Last week on one of my posts, Patent Professional Corporation (Patent PC) commented: “I'm curious to know how you balance short-term goals with long-term vision in team building.” So, I hope this helps… Here’s how a CMO can achieve this balance: 𝗔𝗹𝗶𝗴𝗻 𝘁𝗮𝗰𝘁𝗶𝗰𝘀 𝘄𝗶𝘁𝗵 𝘃𝗶𝘀𝗶𝗼𝗻: - Ensure every campaign delivers quick wins and supports the bigger brand picture. 𝗦𝗺𝗮𝗿𝘁 𝗿𝗲𝘀𝗼𝘂𝗿𝗰𝗲 𝗮𝗹𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻: - Split your budget between short-term gains and long-term brand building. 𝗗𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝗰𝗵𝗼𝗶𝗰𝗲𝘀: - Use metrics that align with business goals to guide decisions. - And always optimise short and long-term efforts. 𝗖𝗹𝗲𝗮𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻: - Ensure your team knows how their work fits into the long-term plan. 𝗦𝘁𝗮𝘆 𝗳𝗹𝗲𝘅𝗶𝗯𝗹𝗲: - Be ready to adapt as the market changes to keep working towards your goals. Remember, short-term wins drive long-term success, and a strong brand ensures sustainable growth. I've been a marketing leader for over 20 years, working in startup and scale-up tech companies. I’ve loved balancing long-term vision with short-term goals. I get a lot of joy out of driving immediate results while knowing it’s part of a bigger plan. Have I missed anything? If you have any marketing questions you'd like me to answer in a post - please ask! #MarketingStrategy #B2BMarketing #GrowthMarketing

One of my favourite things is having conversations about marketing with other marketing professionals. I really believe in collaboration over competition. As someone who is passionate about marketing, discussing strategies, challenges, and innovations with others is enjoyable AND essential. Why? Because each of us has walked a unique path, shaped by different experiences and skills, and bringing together collective expertise for innovation and success is what it's all about. In marketing there's no one-size-fits-all solution. Strategies that work for one business might not be as effective for another. That’s why I love talking marketing with others. Every conversation can spark an idea, offer a new approach, or solve a problem that’s been on your mind. I honestly believe that by sharing our successes and challenges, we can all grow stronger together. It's about lifting each other up, celebrating our talents, and pushing the boundaries of what we can achieve as professionals. And despite doing this for 26 years, there’s always something new to learn! #MarketingCollaboration #TogetherWeAchieve #MarketingCommunity #Networking #SharedSuccess #MarketingInnovation

What Great Marketing Looks Like Marketing is about more than impressions or clicks—it’s about solving problems and driving results. Here are the principles that have guided my team to success: 1. Know Your Audience: Speak to their goals, not yours. 2. Simplify the Process: Make it easy to take action. 3. Collaborate Across Teams: Great outcomes come from shared goals. 4. Iterate and Improve: Learn from every campaign to get better. Whether it’s driving enrollments, sales, or brand growth, these steps make the difference. What’s worked for your team this year?

I've spent the last 25 years of my career in the trenches, crafting foundational marketing models for businesses across countless industries. Technology has changed. Strategies have evolved. But these five principles remain constant. 1. The Power of a Compelling Story A compelling story stands out. It's where our customers' needs intersect with our unique perspective. This isn't just marketing fluff. It's the narrative that makes us human and unforgettable. 2. Consistency Across the Board Think of your brand as a promise. That promise should be the same regardless of the medium—whether it’s a tweet, an email, a website, or a flyer. A single, coherent voice builds trust and relationship. 3. Real-Time Sales Enablement Imagine giving your sales team a crystal ball. Real-time insight into what prospects are doing on your digital properties is pretty close. It transforms vague leads into warm connections, making conversations sharper and conversions faster. 4. Accurate Attribution Understand where leads come from and the journey they take. Accurately valuing each touchpoint guides future marketing efforts with precision. 5. Scaling Success Find your magic. Scale it. This isn’t about occasional wins but creating a repeatable model of success. Amplify what clicks across the board. These principles have stood the test of time. Innovate and adapt, but always remember what consistently drives success. #MarketingStrategy #BrandConsistency #SalesEnablement #LeadAttribution #ScalableMarketing

LinkedIn LinkedIn News Marketing Week CIM | The Chartered Institute of Marketing Mark Ritson Russell Parsons The Coca-Cola Company Kraft Heinz Dan Ince Colette Connors In Memory of my relative Sir Anthony O'Reilly (ex-Heinz CEO) who passed away at the weekend, I am determined that Marketing is rightfully seen at the heart of a company's past / present & future in terms of revenue growth & profitability. Marketing plays a vital role from start-ups & brand launches to joint venture & business transformations. I've been involved with all of these in my career. When I reflect over my 30 years in Marketing, I find it so disappointing & frustrating that Marketing is oftentimes seen as disposable as a nappy. How can you have a long-term business without a champion of Brand / Product / Engagement Strategy / Customer Experience - who in turn enthuses as a Brand Ambassador internally and externally? And, I humbly ask the CIM (Chartered Institute of Marketing) to champion the definition & role of Marketing. Let's have an honest debate - and champion marketing's current & future role.