Such a fun conversation with director of produce and floral Lou Rotell of El Rio Grande Latin Market on this week's episode of The Produce Retail Podcast! You might have seen that Lou's team recently set a Guinness World Record for the world's largest fruit display. On the podcast, Lou takes us behind the scenes of that Cinco de Mayo avocado extravaganza, covering topics including ... 💡 the brainstorm that produced the idea for a record-setting display; 💡 the different approaches tested for the display's design and placement; 💡 the coordination across departments and divisions; 💡 the collaboration with suppliers on specifications, volume and pricing; 💡 the role of center-store vendors and their sponsorship of the event; 💡 the discussion with Guinness on requirements to set the record; 💡 the plan to redistribute fruit post-event to avoid any waste; 💡 the definition of success for a special event like this one; 💡 the ways in which the project boosted morale among associates and fostered teamwork between divisions; and more! Record-setting displays are no joke to pull off. Shout-out to Lou and the other folks who have made similar efforts in previous years — love the ambition to keep raising the bar and creating excitement for your customers! Scott Bennett Michael Tipton Rob Ybarra Leigh Vaughn Megan Minnick Miguel Herrera Don Ketter Ali Moezzi #freshproduce #grocery #retail #worldrecord #creatingtheater #customerexperience #marketing #merchandising #collaboration
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We’re taking a step back. Introducing Work Backwards🎙️, a series of conversations between our founder Ronen Givon and people from across the food and drink industry. We’re going straight to our users to get raw, unfiltered feedback directly from the horse’s mouth. Stay tuned to get a real insight into what's happening in the industry and enjoy some refreshingly honest feedback about our products. Coming up: some amazing conversations with the likes of Mike Morgan at Savona Foodservice , Sam Brotchie at Sexy Buns, David Dwek at Seven Seeded Artisan Bakery, and Danny Hargitai at Liberty Wines Ltd Keep an eye out for the first interview – dropping tomorrow 👀 #suppliers #hospitalityindustry #foodwholesalers #foodservice #orderprocessing #foodtech #podcast
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I've known Mark Schostak for a long time and no one is more committed to core values and integrity than he is. In the newest episode of Forktales, Mark and I spent some time talking about that and a whole lot more. Check it out below!
Mark Schostak of TEAM Schostak Family Restaurants is the third generation of a four-generation family business that oversees 150 restaurants throughout Michigan. It’s a portfolio of culinary options that includes Applebee’s, MOD Pizza, Wendy’s and the company’s own brand, Olga’s Kitchen. In this episode of Forktales, Michael and Mark talk about core values, the challenges of instilling those core values on teams spread across 150 locations, how to retain talent, why looking within to recruit high-quality managers is always a good idea and how to keep tabs on your restaurant’s competitors. Now streaming on all podcast platforms or check it out at www.forktales.co #marketing #marketingpodcast #branding #brandingpodcast #restaurantmarketing #restaurantbranding #restaurantstrategy #restaurantgrowth #advertising #vigor #doitwithvigor #TEAMSchostak #McDonalds #Wendys #MODPizza
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The secret to standing out as a restaurant? Get your food into people's mouths! 🍽️ As Gregg Majewski from Craveworthy Brands emphasizes in this snippet from our latest podcast episode, sampling your product is one of the most impactful local marketing strategies. By letting potential customers experience your food firsthand, you create a memorable connection and make them crave more. At Jimmy John's, sampling a third of a sandwich daily helped build brand awareness and drive customers to order delivery. While it may seem costly upfront, sampling can lead to a massive return on investment as new fans order from you. If you truly believe in your product, get out there and start sampling. Have you tried aggressive sampling tactics for your restaurant or local business? Share your experience! #restaurants #foodmarketing #localbusiness #branding #sampling #craveworthymarketing #localmarketinglab
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The secret to standing out as a restaurant? Get your food into people's mouths! 🍽️ As Gregg Majewski from Craveworthy Brands emphasizes in this snippet from our latest podcast episode, sampling your product is one of the most impactful local marketing strategies. By letting potential customers experience your food firsthand, you create a memorable connection and make them crave more. At Jimmy John's, sampling a third of a sandwich daily helped build brand awareness and drive customers to order delivery. While it may seem costly upfront, sampling can lead to a massive return on investment as new fans order from you. If you truly believe in your product, get out there and start sampling. Have you tried aggressive sampling tactics for your restaurant or local business? Share your experience! #restaurants #foodmarketing #localbusiness #branding #sampling #craveworthymarketing #localmarketinglab
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Take a listen to the most recent Brand Collective Podcast from Brandfolder by Smartsheet. You don’t want to miss this one!
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Join us for an insightful episode of Sipping Success, where host Casey Haakinson sits down with Cori Omundson and Sandra Everingham, the visionary co-founders of Rising Wines Collective. Through candid conversations and shared experiences, we delve into the captivating world of boutique wineries and the stories behind the labels. Key Highlights: 🔻Genesis of Rising Wines Collective: Cori and Sandra's journey from childhood friends to business partners driven by their passion for wine and community. 🔻Curating a Unique Wine Experience: The meticulous process behind selecting wineries for the platform, emphasizing storytelling, quality, and consumer accessibility. 🔻Challenges and Adaptations: Navigating hurdles in launching and growing their business, including building trust, pivoting during the pandemic, and adapting to changing landscapes. 🔻Strategies for Engagement and Growth: Innovative tactics employed by Rising Wines Collective to engage their audience, including digital platforms, interactive experiences, and fostering community among wine lovers. Cori and Sandra's journey with Rising Wines Collective demonstrates the impact of passion and innovation in the beverage industry. Their focus on storytelling, quality, and community offers valuable lessons for entrepreneurs. Tune in on Shopify, Apple Podcasts, and other platforms to sip success with Rising Wines Collective. https://lnkd.in/gGnxQEBF #MushroomMedia #MushroomMediaIo #DigitalStrategy #DigitalMarketing #DigitalMarketingAgency #Marketing #SippingSuccess #RisingWinesCollective #WineIndustry #Podcast #BeverageIndustry #BeverageAlcohol #BevAlc #Alcohol
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Vice President | C-Suite | Beverages | DRINK UP Podcast | Empowering Connections | Transforming brands and lives, one meaningful connection at a time!
Sippers, Captioned in the comments is the link to the full episode of Drink Up Podcast with Courtney O'Brien. In this engaging conversation, Courtney shares her extensive experience in the beverage industry, discussing the importance of understanding market dynamics, consumer needs, and crafting authentic brand stories. She emphasizes the need for brands to have a clear identity and message that resonates with consumers, as well as the significance of competitive analysis in identifying the right market positioning. O'Brien also highlights the challenges faced by smaller brands in a market dominated by larger companies and offers insights on how they can effectively bridge that gap. ♻ Share if you care. #beverages #Wine Rethinking the Wine Industry
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"Making A Difference, One Bite at a Time" with Founder and CEO of Made With Local, Sheena Russell On this episode of the Customers First Podcast, we had a fascinating conversation with Sheena Russell, the founder and CEO of Made With Local. She shared her journey of creating a company focused on producing delicious and nourishing foods made from locally sourced ingredients. Sheena's childhood in a food-focused and environmentally conscious family set the foundation for her passion for creating impact through her business. Starting with selling snack bars at farmer's markets, Sheena's company has now grown to retailers across Canada and into the U.S. Sheena emphasized the importance of building a community around the brand and being transparent and vulnerable in storytelling to connect with customers. Made With Local is a B Corp Certified company that follows ethical and environmental practices in its operations. She discussed the significance of trust and transparency in building a successful brand. The conversation delved into the decision-making process of sunsetting products, the inspiration behind launching granola bar mixes, and the innovative approach of showcasing seasonal ingredients in their products. Sheena also shared the adventurous story of delivering their products to the Cannes Lions Festival in France after a series of unexpected challenges. Timestamps: 6:02: Building a Community Brand 15:58: Tough Decisions and Sunsetting Products 22:53: Launching Granola Bar Mixes 27:25: Cannes Film Festival Adventure 33:40: Shaping Moments Sheena's Contact Information: Website: https://lnkd.in/eHcPxqcv Social Media: @MadeWithLocal Tacey's Contact Information: Website: www.taceyatkinson.com Social Media: @taceyatkinson Thank you for tuning in, and Tacey looks forward to having more valuable conversations together in the future. Remember: Customer Centric Cultures Create Magical Customer Experiences. Now Go Create the Magic! #CustomersFirst #CustomerExperience @TaceyAtkinson #CreatetheMagic #CustomerCentric #Culture #TeamEngagement #Attrition #CustomerLoyalty #Podcast #Local @MadeByLocal #MadeByLocal #SheenaRussell
President - Owner at We Create Content
6moGreat job as always Ashley. Can’t wait to show this to my kids, they love Guinness World Records, now everyone on Lou’s team can say they are a Guinness World Record holder! I also love you both went over what happened to all of the fruit 🥑 post-event, that what definitely what I was thinking about (where did it all go?). Thank you for telling these important stories!