Ashlyn Bertke’s Post

The experience economy, where companies use their goods and services to provide meaningful customer engagement, is here to stay. For life insurers, that means a multichannel strategy targeted at different generational cohorts through predictive analytics and AI. Stuart Hayman unpacks the experience economy and how it translates into long-term insurance customers in this week’s blog: https://lnkd.in/et_JnSfb #experienceeconomy #lifeinsurance

The insurance industry is undergoing a major shift toward personalized, efficient, and customer-centric experiences. Trends like hyper-personalization, omni-channel support, and enhanced mobile experiences are setting a new bar for insurers. Customers now expect seamless digital interactions, robust data privacy, and even a focus on sustainability from the brands they trust. This shift isn’t just about technology; it’s about relationships. J.D. Power’s research shows that trust is a key driver of satisfaction, even in a competitive and highly regulated market. At Ownli, we’re helping insurers lead this transformation by engaging customers directly and transparently. By empowering policyholders to share certified data and rewarding them fairly, we’re driving trust, improving retention, and enhancing the customer experience—all while helping insurers stay competitive. #insurtech #premiumleakage #innovation #transparency #retention

The experience economy, where companies use their goods and services to provide meaningful customer engagement, is here to stay. For life insurers, that means a multichannel strategy targeted at different generational cohorts through predictive analytics and AI. Stuart Hayman unpacks the experience economy and how it translates into long-term insurance customers in this week’s blog: https://spns.pub/3wnVB3k #experienceeconomy #lifeinsurance

The lessons around digitising Insurance workflows are as much about organisational efficiency as they are about customer interactions and delivering a positive customer experience (and resultant positive NPS). According to Bain, this comes down to 3 important considerations: 1. Doubling down on convenient, enjoyable digital experiences in routine interactions to differentiate and lower costs to serve; 2. Improving the digital sales experience to boost adoption; and 3. Building a seamless transition from digital channels to human assistance to ensure customers feel supported throughout the claims experience. https://lnkd.in/dQpAXfV6 #insurtech #insurancebroker #paperinsurance #insuranceai

⏰ Why Focusing on the Customer Experience in Insurance is Non-Negotiable? In today's fast-paced digital landscape, the insurance industry is witnessing a paradigm shift. No longer can we rely solely on traditional models and expect customers to engage out of necessity. The modern consumer demands more—a seamless, personalized experience that speaks to their individual needs and desires. So, what does this mean for the insurance space? It means rethinking our approach to customer engagement from the ground up. A key aspect is understanding that now role of insurer goes beyond mere transactions. It's about fostering trust, delivering value at every touchpoint, and ensuring that customers feel secure and supported throughout their journey with Insurer. More often than not customers are more likely to stay with a brand that offers personalized experiences. This isn't just a statistic; it's a wake-up call and, now is the time for insurers to leverage data and technology not just to streamline processes but to truly understand and anticipate customers' needs. By predicting when a customer might need assistance or when they're ready for an upgrade, Insurers can not just meet expectations—but exceed them. This proactive approach not only boosts customer satisfaction but also drives retention and loyalty, ultimately impacting the bottom line. In conclusion we can say future of insurance is not just about policies and premiums; it's about people. It's about building relationships that last, grounded in trust and transparency. Refer attached report for detailed insights. #CustomerExperience #Insurtech #DigitalTransformation #CustomerEngagement #InsuranceInnovation #AIInInsurance #FutureOfInsurance #Personalization #CustomerCentric #LinkedIn

As we continue to see the rise of digital insurance agents and the integration of technology, it is clear that we are entering a new era of insurance. With this shift, we can expect to see more personalised and efficient customer experiences, as well as a focus on agile and responsive service. This technological fusion is not only beneficial for customers, but also for insurance companies who can streamline their processes and adapt to the changing landscape. Read the full article on our website below and of course if you have anything to add, please leave a comment! #insuranceindustry #insurtech #insurancebroker #insuranceagents

Discover 7 practical reasons why automation is a game-changer for improving processes and enhancing customer experiences. Check the link below! https://lnkd.in/g9c3-bJe #VRC #VRCSystems #InsuranceSoftware #InsuranceTech #UnitedStates #USSoftwareSolutions #InsuranceIndustry #UnderwritingSoftware #Insurance #Automation

𝐁𝐫𝐢𝐝𝐠𝐢𝐧𝐠 𝐭𝐡𝐞 𝐂𝐗 𝐃𝐢𝐯𝐢𝐝𝐞: 𝐄𝐥𝐞𝐯𝐚𝐭𝐢𝐧𝐠 𝐋𝐢𝐟𝐞 𝐈𝐧𝐬𝐮𝐫𝐚𝐧𝐜𝐞 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐔𝐧𝐰𝐚𝐯𝐞𝐫𝐢𝐧𝐠 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐂𝐞𝐧𝐭𝐫𝐢𝐜𝐢𝐭𝐲 Transforming customer experience into a strategic advantage is essential for Insurers today. By prioritizing customer-centric strategies, Insurers can strengthen relationships and enhance satisfaction at critical touchpoints. - Make Onboarding easy: Simplifying the onboarding process can help the 37% of customers confused by complex terms and benefits. - Empower with Self-Service: Implementing AI-powered tools can reduce frustrations for the 25% of customers facing long wait times for support. - Improve Claims Experiences: Providing clear, empathetic communication during claims can address concerns from 37% of customers unsure about their claim's status. Discover how Insurers can significantly boost customer loyalty and lifetime value. Let’s focus on creating a seamless, supportive experience for every customer! Link to complete Report - https://lnkd.in/dzEFwaw4 #insurance #lifeinsurance #research #strategy  #indiainsurance #capgeminiinvent #consulting

The rise of digital insurance agents marks the beginning of a new era in the insurance industry, characterised by the seamless integration of advanced technology, significantly enhanced customer experiences, and a strategic shift towards more agile and responsive service delivery. This transformation is driven by innovative digital tools and platforms that streamline processes, personalise interactions, and offer real-time solutions to customers. As a result, insurance providers can better meet the evolving needs and expectations of their clients, fostering stronger relationships and delivering more value through tailored services and efficient, on-demand support. #insuranceindustry #insurtech #insurancebroker #insuranceagents

"To bolster their relationships with partners, agents, and customers, forward-looking insurers are consistently investing in their technology and data capabilities so they can customize experiences, improve interactions, and drive long-term loyalty." Is your organization ready for modernization? #Data #Insurance #Distribution #Modernization #Transformation