AshmarIP’s Post

Colors matter 🎨 Looking for a quick strat on color, here it is. HEX codes and all. Keep in mind this is a basic unboxing for those of you bootstrapping your brands on a budget. Now colors can break these rules, colors are of course contextual and when combined with other colors can create new feelings all-together. Also color has hierarchy, is your brand 80% red and 20% white, or 20% red and 80% white for example. This is what I call color weighting. Secondly, you can implement secondary and tertiary colors. Secondary colors are seasonal oriented ie: Halloween, Sales, Christmas, Black Friday etc. Secondary colors may also be used as activations, highlights, callouts, etc. Tertiary colors are your backgrounds, whites, greys, blacks and supporting colors. When selecting your colors, remember these represent fundamental opinion. However fundamentals are often broken when considered in your strategy. Let me know if you want more content like this, or hit me up if you want help selecting your colors.

Day 6 | Creating merch with the character When I started designing merchandise for Ivy Bakery, my goal was simple: to create items that felt as warm and inviting as the bakery itself Binbin (the mascot) became the centerpiece of the merch. This playful, curious character reflects Ivy’s personality—friendly, artisanal, and a little whimsical. From takeaway cups to packaging, the character adds warmth to every customer interaction. The mascot allows for endless creative possibilities. From playful coasters to seasonal designs, the character gives us flexibility to adapt and tell new stories while maintaining a consistent brand identity. Soft pastels and natural greens were chosen to evoke freshness and a handcrafted touch, mirroring the care put into the baked goods. Paw prints on packaging were inspired by binturong’s paws. These small touches turn everyday objects into keepsakes. People connect with characters. This mascot isn’t just cute—it reflects the bakery’s personality. This emotional resonance turns everyday interactions into moments of joy.

A second post in the same day... www.hyggehats.co.uk For those of you following along in our little inhouse ops test you will have not heard much about Hygge Hats (a slight radio silence)….Unfortunately, warehouse partners comes first and so the hats sat in my shed, car, all over my desk have been sadly slightly neglected. That being said a number of obvious things have been proved. A website is not simply enough A great product is not simply enough An unbelievably good name is not enough Without the right marketing from the traditional product, price, promotion, and place all the way to Kotler's Marketing 5.0 never has getting out there been harder and required an even more diverse skill set. I have amassed, despite some fantastic content..12 followers on Instagram. It also has led me to think deeply about Brand presence. If you have talked about Christmas presents, especially I have found jewelery, in reach of your phone you will have been plagued with targeted ads over the last few weeks. I have never seen a greater diversity of merchants. As a fulfilment house this is fantastic. As a brand entering you have to consider why you. I must admit looking at many of the brands I recognize, they all have bricks and mortar shops. Is the high street dead? I'm not sure, but I know having people walk past your products is a bloody good marketing move and distinguisher from 'just another online ad.' However, its not all doom and gloom - As an online only store I have sold some online (I have sold more offline)....online customers have been happy...they say the best way to learn is to do and do I have. We have tested every aspect of our warehouse operations and when we onboard our January Cohort I am excited to see how they find the difference. I also have 100 Hygge Hats left! That is all, unfortunately despite being an accountant the rampant costs of marketing mean that I need to sell nearly all of them to break even...So... Its Secret Santa time next week, its stocking fillers (I am personally panicking about this) it is what on earth do we get for our niece and nephew that looks great but is under £20. Enjoy the read with your coffee and buy some hats.

FoxATM merchandise anybody? I love our logo and it looks great on stickers, pens, notepads and mugs. Every team member here has a mug with our logo. However, I recently got asked by someone not even working for us if we have tee-shirts and other merchandise for sale. We never considered it but... why not? So, direct question to all of you: would you be interested in buying some FoxATM branded stuff? Tee-shirts? Mugs? Pens? Sticker? Caps? What would you like? And honestly, "Nothing" is a perfectly acceptable answer!

We anticipation you emotion our recommendations! Some whitethorn person been sent arsenic samples, but each were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners whitethorn cod a stock of income and/or different compensation from the links connected this page. Apparently, the mean idiosyncratic spends 182 hours per twelvemonth successful the bathroom. You mightiness arsenic good marque it the bath of your dreams. by by Amber Usher BuzzFeed Staff , by Danielle Healy BuzzFeed Staff 1. A acceptable of reviewer-beloved adhesive ablution shelves that are not lone ace sturdy but tin besides clasp a ton of stuff. Think: each of your skincare, assemblage wash, sweetener scrubs, shaving oil, in-shower assemblage cream, loofah, AND exfoliating gloves each neatly organized. Promising review: "I saw these shelves connected TikTok and truly wanted to effort them out, arsenic I person nary shelves successful my shower. The adhesion is awesome — they’ve stayed sticking for the past 2 weeks with nary motion of letting up, and are holding astir 4 bottles of products connected each of the 2 racks I person hanging. I thought for definite they would autumn aft showering oregon something, but they person stayed beardown and held up. I’m truthful impressed! I’m definite I volition acquisition much successful the future. Super duper casual to install, they look beauteous and modern, and springiness my bath a wholly antithetic vibe. It’s truthful bully to person a merchandise similar this available!! Thank you!" —Sara B Get it from Amazon for $29.99+ (available successful 4 colors).  2. A minimalist flip-down hanger, a unsocial retention solution that doubles up arsenic a portion of modern creation erstwhile it's not holding your towel oregon bathrobe. Promising review: "These hooks are functional and fun. There are 5 hooks for hanging your items. It's plastic, not wood — the statement states this. It's casual to instal and came with a insubstantial ruler to usage arsenic a usher erstwhile installing. I person rainfall coats, umbrellas, sweaters, and canine leashes hanging connected it and it's holding well." —M String Get it from Amazon for $26.99+ (available successful 4 colors). 3. A bamboo tub caddy to alteration your bath into a spa-like oasis with a unafraid spot to place each your bathtime essentials: a flickering candle, a solid of your favourite wine, and a gripping publication to get mislaid in. Promising review: "Love this bathtub caddy truthful much! It’s precisely what I wanted. The sides extend, allowing you to set the length, and it adjacent works with a tub that is built against a wall. I was disquieted the ledge nearest the partition wouldn’t beryllium wide capable but this caddy works great! And the small iPhone slot is simply a bully ...

We have been awash in Barbie pink since July and it's no coincidence that it has resonated so well! Color is a powerful branding tool that tells a story without a single word. "Barbie Pink", "Tiffany Blue", "Cadbury Purple" are all examples of color shaping a brand's story. Dive deeper into how and why color is so important to brands in our recent blog: https://lnkd.in/g-gVfJcm #DigitalAmplification #DigitalAdvertising #DigitalMarketing #BrandStory #ColorPsychology #BrandingTips #InsightsBlog

🌈✨ At BrandYourSocks, we understand that colors go beyond aesthetics; they are the very essence of a brand. Each shade tells a story, evokes emotions, and leaves a lasting impression. What color defines your brand? Is it the calming blue that exudes trust or the fiery red that ignites passion? Whatever it may be, we're here to bring that identity to life through customized socks that dance to the rhythm of your color palette. Discover how you can carry the authenticity of your brand with every step. Explore our customization options at www.brandyoursocks.com and stand out with colors that tell your story. #BrandColors #VisualIdentity #CreativeCustomization #BrandYourSocks 🎨🧦

Color psychology is a powerful tool in branding—it sets the tone, evokes emotions, and influences how consumers perceive a brand. The right colors can make a brand memorable, convey its personality, and create an instant connection with the target audience. At Optical Pop Designs, we love using color strategically to enhance a brand's message and create designs that truly resonate. Read my latest Blog post below and follow https://lnkd.in/g69M4mSN for more branding and design nuggets!

Ever wondered why brand colors matter? They’re like a silent salesperson! Here’s how: 🔹 Blue speaks to trust and stability. 🌿 Green stands for health and eco-friendliness. ❤️ Red screams excitement and bold action. ⚪ White symbolizes balance and simplicity. ☀️ Yellow radiates happiness and optimism. 💎 Silver reflects a premium and comfortable status. 🟫 Brown conveys experience and reliability. 🖤 Black represents sophistication and bold elegance. Did you know color influences 90% of impulse buys? Choosing the right colors can align with your brand values, help you stand out, and increase brand recognition. Think about the emotions you want to evoke with your brand colors. Has a color ever swayed your purchase decision? Share your thoughts! ----- P.S. If you found this valuable please repost! ♻️ Via Rizmar Jhon Arapoc

There are reasons behind everything when it comes to branding