Ashmita Dasgupta’s Post

Are Luxury Clothes Worth It? Ever wondered if luxury goods are worth the investment? 👜✨ Or how to identify true quality versus paying for just a label? Join me live as I break down the ins and outs of high-end clothes. Here’s what we’re diving into: 💎 How to identify quality beyond the brand name. 💎 Do we even need luxury goods? What makes them valuable? 💎 Planning your purchase because luxury is about strategy, not impulse. 💎 Sustainable practices so you can shop with longevity in mind. Luxury isn’t about big spending... It’s about understanding what aligns with your goals and elevating your life, your way 🎯 RSVP to turn on your notifications and join the conversation — your next luxury purchase might become your smartest one yet 🔔

The Real Luxuries ❤️ Luxury isn't just about high-end brands or expensive items. It’s about the experiences and values that enrich our lives. Let's redefine what luxury means in today's world. Follow ChandraKumar R Pillai #motivation #success #growth

🚗 Is Your Brand Ready to Redefine Luxury? At SoundInsights, we're seeing a seismic shift in what luxury means in the automotive industry—especially in South Africa. Gone are the days when luxury was all about high-end brands and premium prices. Today's consumers crave value, innovation, and experiences. In a challenging economy, the new luxury balances prestige with practicality without compromising quality. Plus, our research reveals powerful audio strategies for optimising price placements, jingles, and sonic IDs in automotive ads. Ready to elevate your brand’s approach to luxury? Let’s connect! We’re eager to share our insights and explore how you can thrive in this evolving landscape.

Today, I redefine luxury with LEVÍORÉ A year ago, I began a journey to create cruelty-free materials. Along the way, I faced doubts and experts telling me that leather was the gold standard, more durable, more timeless. But a question was always there in my mind: Why take a life to call something “luxury”? As someone who grew up in India, a land rich in heritage and rooted in the belief of protecting animals, I couldn’t ignore the contradiction. How could global luxury brands thrive here while selling products born from suffering? That’s when I decided to challenge the so-called luxury narrative. Luxury should empower, not exploit. It should inspire confidence without costing a life. Today, I launch The Timeless 20 Collection a step towards revolutionizing the luxury industry. These 20 backpacks are proof that we can choose sustainability, aesthetics, and compassion all at once. Leather ❌ LEVÍORÉ♻️

Luxury in 2024 has taken on a whole new meaning—it's no longer just about owning the finest goods but embracing values that reflect a more conscious and intentional lifestyle. As CA Sarthak Ahuja recently highlighted, this shift from materialism to mindfulness is shaping how we perceive luxury. Today, luxury is about choice—the decision to prioritize well-being over excess, sustainability over fast fashion, and self-care over societal pressures. It’s the simple, intentional habits that create the ultimate sense of indulgence. Whether it's choosing a sustainably sourced wardrobe or drinking water instead of alcohol at social gatherings to focus on hydration and health, luxury has become synonymous with personal beliefs and purposeful living. Fashion and beauty brands are evolving to meet this demand, offering eco-friendly, ethically sourced products that resonate with the values of the modern consumer. The narrative has shifted from flaunting what you have to embracing who you are and the beliefs you live by. Luxury in 2024 is about more than just appearances—it’s about living with purpose and aligning your lifestyle with the values that matter most. How do you define luxury in today’s world?

A huge mistake people often make in luxury is confusing desire with needs and wants. Luxury is all about desire. Desire is an intensely strong emotion and we, as humans, will do almost anything in its pursuit. The greatest luxury brands know this and tap into it. Do you? Clip is taken from my How to Use Psychology to Sell Luxury Items video watch in full here: https://lnkd.in/ejHWW6rB

Many luxury consumers nowadays feel exuberant about their purchases but hesitate to display them openly due to fears of being judged as superficial or pretentious. A new study shows that this reluctance stems from a concern about being perceived as seeking status rather than enjoying the inherent qualities of luxury items. “We found that the luxury consumer was perceived as less warm than the non-luxury consumer,” says SungJin Jung, Assistant Professor of Marketing at CUHK Business School. “However, more importantly, expressing passion for luxury helped mitigate these social costs, making the luxury consumer appear more authentic and, therefore, warmer.” When consumers openly share their love for luxury brands, others are more likely to view them as genuine. This shift in perception happens because observers attribute their luxury consumption to intrinsic motivations, such as enjoyment and appreciation, rather than extrinsic motives, like social approval. By embracing and sharing their passion, luxury consumers can mitigate the negative social implications often associated with their choices. #LuxuryConsumption #Authenticity #ConsumerBehavior #Passion #SocialPerception #LuxuryBrands Read more: https://lnkd.in/gWUhKKWk

Do you think this is luxury? What does society find luxury? - Cars - Expensive clothes - a lavish lifestyle Well! I have talked with a lot of people who are successful in their respective fields, what I found common in that conversation is the vision of luxury is different. The actual luxuries are: - Peace of mind while making money is important. - Being present in every situation of your life. - Connecting with like-minded people and maintaining that network. - Slow morning and a calm sleep at night. - Freedom to work & take vacation. Not everything needs to be compared with what society thinks, In the end, it's always YOU VS you. And everyone has their perspective. ---------------------------------------------- I hope I have made a certain change today in your life too. ---------------------------------------------- Follow Vaibhav Bengani for more such content. ---------------------------------------------- #luxury #mind #LinkedIn #growth #consistency #connections

Luxury isn't just about price tags. It's about value and experience. And this is a lesson learned the hard way... When starting a business, it's easy to think luxury means sky-high prices, exclusive access, and fancy packaging. But in reality, true luxury is about creating value and unforgettable experiences. You see, the market is changing: - People crave meaningful experiences - Quality trumps flashy branding - Customers want products that align with their values It takes time to realize this, but when you do, everything changes. There has to be a mindset shift from: - Crafting experiences, not just products - Delivering real value, not just high prices - Understanding customers' lifestyles and aspirations And guess what? That's when your business growth really start to take off. 1) Emotional connection Luxury is about how you make people feel. Are you creating positive, lasting emotions? 2) Authenticity Today's consumers can spot fake luxury. Are you offering something genuinely valuable? 3) Sustainability Luxury increasingly means responsible production. How sustainable is your business model? 4) Personalisation Luxury experiences are tailored. How are you customizing for your customers? 5) Story-telling Luxury products have compelling narratives. What's the story behind your brand? Remember, you don't need deep pockets to create luxury. You need deep understanding of your customers. Your business can offer luxury through thoughtful design, exceptional service, and memorable experiences. P.S. How are you redefining luxury in your business? #luxury #customercentric #businessgrowth #leadership #brandstory #personalisation

"To thine own self be true, And it must follow, as the night the day, Thou canst not then be false to any man. Farewell. My blessing season this in thee." A Timeless Shakespearean Lesson for Luxury Brands In the heart of Shakespeare's wisdom, lies the golden key to unlocking unparalleled loyalty and affinity within the luxury market. In an era where consumers seek more than just exclusivity, how can luxury brands align with the authentic selves of their discerning clientele? - Authenticity and Self-expression: Today's luxury consumers are curators of their personal narratives, seeking brands that mirror their individuality and ethos. They demand more than opulence; they seek a reflection of their true selves. Is your brand's story resonating with the authentic desires of its audience? - Integrity and Trust: As daylight follows night, so does trust follow integrity. The luxury narrative is not just about heritage or craftsmanship but about honesty in storytelling. In your brand's narrative, is integrity the hero? - Consistency and Reliability: "Thou canst not then be false to any man." The expectation for unwavering quality and experience is never more critical than in the luxury sector. Does your brand promise meet this expectation at every touchpoint? - The Blessing of Choice: The privilege of choosing luxury is a testament to the consumer's journey and identity. How does your brand honor this choice? Does it empower consumers to be true to themselves in a world of endless options? - In the symphony of luxury marketing, authenticity, integrity, consistency, and respect for the consumer's choice are not just instruments but the very soul of the music. #luxurymarketing #branding