Throughout my life, luxury and fashion has been more than just a material aspiration; it has been a driving force that has shaped my identity and fueled my ambition. It helped me set high standards, break free from limitations, and strive for excellence in all aspects of life. From a young age, I've always been driven by the desire to have what others couldn't. I was born different, I could never fit in and I embraced it. I kept craving for the extraordinary. Jealousy, often seen as negative, is a powerful motivator for me. It's that unfulfilled desire that drives me to achieve more. It's not about material possessions, but about the intellectual, emotional, and financial freedom they represent. I've been drawn to luxury brands as symbols of achievement and refinement. However, my understanding of luxury has evolved beyond mere material possessions. To me, luxury is not about superficiality; it's about inner richness, intellectual growth, and a deep-rooted sense of purpose. It's about cultivating a mindset of abundance and personal development. While luxury often embodies the concept of "less is more," I believe that true luxury lies in minimizing distractions and focusing on what truly matters. By cultivating a mindset of self-discipline, reducing ego, and eliminating harmful addictions, we can create a life that feels truly luxurious from within. I believe that true luxury lies in the richness of one's experiences, the depth of one's relationships, and the fulfillment of one's potential. We embrace challenges, learn from setbacks, and persevere in the face of adversity. In conclusion, luxury is not a destination but a journey of continuously striving for growth, pursuing your passions, and living a life that aligns with your values. By adopting a mindset of luxury, we can unlock our full potential and create a more fulfilling and meaningful existence. I invite you to share your thoughts on luxury and its role in personal growth. What inspires you to strive for more? #luxury #luxurybrands #personalgrowth #mindset #motivation
Ashmita Dasgupta’s Post
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Luxury is a reflection of one's inner growth. The more one is able to collect, it is an indication of self reflection and balance; a recognition of their ambition with their ability to appreciate the finer things in life without those things defining them. For example, when you think about collecting luxury items, such as art, watches, cars, rare bottles of wine, custom tailored clothing. The decision to make your purchase is not only on the price tag of the item, rather it is also with the understanding of things like quality, a sense of gratitude for the craftmanship, and a developed taste for things that bring joy that often times surpasses a price tag. All these elements help develop a sense of self and create an experience. The next time you are entertaining the thought of making a luxury purchase, think about how you are embracing the lifestyle of personal growth.
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Many luxury consumers nowadays feel exuberant about their purchases but hesitate to display them openly due to fears of being judged as superficial or pretentious. A new study shows that this reluctance stems from a concern about being perceived as seeking status rather than enjoying the inherent qualities of luxury items. “We found that the luxury consumer was perceived as less warm than the non-luxury consumer,” says SungJin Jung, Assistant Professor of Marketing at CUHK Business School. “However, more importantly, expressing passion for luxury helped mitigate these social costs, making the luxury consumer appear more authentic and, therefore, warmer.” When consumers openly share their love for luxury brands, others are more likely to view them as genuine. This shift in perception happens because observers attribute their luxury consumption to intrinsic motivations, such as enjoyment and appreciation, rather than extrinsic motives, like social approval. By embracing and sharing their passion, luxury consumers can mitigate the negative social implications often associated with their choices. #LuxuryConsumption #Authenticity #ConsumerBehavior #Passion #SocialPerception #LuxuryBrands Read more: https://lnkd.in/gWUhKKWk
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📌𝗦𝗲𝗹𝗹𝗶𝗻𝗴 𝗲𝘃𝗲𝗿𝘆𝗱𝗮𝘆 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗶𝘀 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗶𝗻𝗴. 📌𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗹𝘂𝘅𝘂𝗿𝘆 𝗴𝗼𝗼𝗱𝘀 𝗶𝘀 𝗲𝘃𝗲𝗻 𝗺𝗼𝗿𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗶𝗻𝗴. 📌𝗖𝗼𝗻𝘃𝗶𝗻𝗰𝗶𝗻𝗴 𝗮 𝗰𝗹𝗶𝗲𝗻𝘁 𝘁𝗼 𝗶𝗻𝘃𝗲𝘀𝘁 𝗶𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗶𝘁𝘆 𝗶𝘀 𝘁𝗵𝗲 𝘂𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲. In the luxury market, it's not just about what you offer—𝗶𝘁'𝘀 𝗮𝗯𝗼𝘂𝘁 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲 𝗶𝘁𝘀 𝘃𝗮𝗹𝘂𝗲. Every word, every interaction, every detail matters. It’s about 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮 𝘀𝘁𝗼𝗿𝘆, 𝐞𝐯𝐨𝐤𝐢𝐧𝐠 𝐞𝐦𝐨𝐭𝐢𝐨𝐧𝐬, and showing why your brand is 𝘀𝘆𝗻𝗼𝗻𝘆𝗺𝗼𝘂𝘀 𝘄𝗶𝘁𝗵 𝘀𝗼𝗽𝗵𝗶𝘀𝘁𝗶𝗰𝗮𝘁𝗶𝗼𝗻. The 𝙖𝙧𝙩 𝙤𝙛 𝙥𝙚𝙧𝙨𝙪𝙖𝙨𝙞𝙤𝙣 here isn't loud—it's subtle, refined, and tailored. So, if you're navigating this space, remember: 📌𝗞𝗲𝗲𝗽 𝗿𝗲𝗳𝗶𝗻𝗶𝗻𝗴. 📌𝗞𝗲𝗲𝗽 𝗲𝗹𝗲𝘃𝗮𝘁𝗶𝗻𝗴. 📌𝗞𝗲𝗲𝗽 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲’𝘀 𝗱𝗲𝘀𝗶𝗿𝗲𝘀. Because that's where true luxury lies—not in the product, but in the experience you deliver. P.S. - The key to success in the luxury market is mastering the balance between exclusivity and accessibility Period. #LuxuryMarketing #CommunicatingValue #Persuasion #LuxuryExperience #BrandExcellence
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