Asif Ali Shoukat’s Post

One great ad can turn your business around. But here’s the truth: Meta ads are all about testing, not guesswork. Business owners often get frustrated during the testing phase. And many end up blaming marketers when results don’t show immediately. But let me tell you something—this is how Meta ads work. Even we, as marketers, can’t predict ad results beforehand. We give 100% from our side, but the rest depends on Meta. Sometimes, we look at an ad and think, this will perform great! But it doesn’t. Why? Because Meta knows better than us what their audience will like. Testing isn’t failure—it’s the process of finding what works. So don’t stop testing. Don’t give up. Your winning ad is out there. P.S. Testing is where the magic happens—embrace it! P.P.S. If your Meta ads aren’t working, let’s fix them together. I’m here to help.

We're tired of seeing good brands held back by mediocre ad strategies. So we've distilled 4 years of meta ad expertise and $88 million in ad spend secrets into an SOP This isn’t a “how to run Meta Ads course” This is literally the SOP we’ve built and use to train any new employee we bring on. Inside, you'll discover: 📌 The exact 8-step process we use to transform underperforming accounts 📌 Our secret sauce for creative brainstorming that consistently produces scroll-stopping ads 📌 The hidden seasonality tricks that keep you ahead of trends (and competition) 📌 Our bulletproof 3-phase campaign structure for rapid scaling Plus, a video walkthrough for every. Single. Step. No fluff. No theory. Just pure, actionable strategies that work in 2024. If you want to achieve your desired ROAS in the next 12 weeks, this is what you need. Comment SOP in the comments, and I'll send it to you. Also, repost if you find it helpful 🔁 Here's the SOP- https://bit.ly/4fBoZoc #giveaway

Scaling with Meta Ads: The Double-Up Strategy 🚀 Looking to scale your revenue from 5 figures to 6 figures per month? It’s achievable, but here’s the essential piece: Active Management. Here’s how it works: 1️⃣ Double your ad spend when performance is strong. 2️⃣ If results start to decline, reduce the budget and refresh your creative. 3️⃣ Once you have new winning creatives, scale back up again. The key here? You’re consistently raising your baseline spend and revenue over time. This strategy leads to exponential growth, but it requires hands-on attention to make every dollar count. 💡 Want more growth strategies for Meta Ads? Follow Meta Ads at Scale for proven insights to help your brand reach new heights. #MetaAds #FacebookAds #EcommerceGrowth #AdScaling #ActiveManagement #MarketingStrategy #DigitalMarketing #ScalingSuccess #PerformanceMarketing

🚀 Scaling Meta Ads? There’s No Better Feeling! 🚀 When your purchases are climbing and your cost per purchase is dropping, it’s time to take advantage and scale your campaigns! 📈 🔥 Here’s how you can push things further: 1️⃣ Identify Top Performers: Notice those upward trends in purchases? Double down on the ad sets and creatives driving those results. 2️⃣ Optimize for Efficiency: As cost per purchase decreases, reinvest that budget to maximize returns without overspending. 3️⃣ Test and Expand: Now is the time to experiment with broader audiences or new ad sets while maintaining a balance in ROAS. What strategies do you use to scale when results look this good? Let’s discuss below! ⬇️ #MetaAds #Scaling #DigitalMarketing #AdStrategy

Breaking down THE BEST META acquisition funnel in 2024 - The Loop Earplugs €126.5M Ad Creative mastery. I’ve already completed breakdowns of AG1 and HUEL’s META ad creative funnels but Loop is doing things on a different level. This is by far the best acquisition strategy I’ve seen in 2024. I’ve spent 72 hours studying how Loop acquires new customers at scale using: 👉 Direct-response advertising, 👉 UGC, 👉 GIFs, 👉 Static Images, 👉 the thought process behind their ad strategy, 👉 breaking down their UGC ads into their building blocks, & so much more. This is a creative strategy masterclass that every DTC brand needs to understand. If you want access to the file to study, learn, & apply the exact strategy used by a brand that grew by 300% YoY... 💬 Comment “send” and I’ll send it to you. We need to be connected!

Scaling Meta Ads in 2025: Lessons from Experience 🚀 Scaling ad accounts isn’t just about increasing budgets—it’s about strategy, testing, and adaptability. For one of our clients, we aimed to scale their Meta ad spend from $500 to $10,000 monthly. Initially, we took the traditional approach: incremental budget increases with limited ads. But as the spend grew, performance became unstable—CPCs spiked, CTRs dipped, and ROAS fluctuated. What changed? We tested with a high volume of ads. By introducing diverse creatives and multiple ad sets to support incremental spends, the account stabilized. Performance improved as Meta’s algorithm had more to work with, ensuring smoother scaling. Takeaway for 2025: 1️⃣ Test extensively—volume matters. 2️⃣ Scaling isn’t linear; it’s about providing the right inputs to the platform. 3️⃣ Ad fatigue hits harder at scale—always have a pipeline of creatives ready. Are you struggling to scale your Meta ads? Let’s connect and talk strategy! #meta #metaads #paidmedia #digitalmarketingexpert #performancemarketing #performancemarketingexpert

Complicating meta ads is the easiest thing to do it takes tons of tests and trials & thousands of dollars and spent to learn a winning strategy. And I am sharing it all with you! After running ads for 8 years, I now use the 1-3-6 ratio. This means that inside one campaign, I test three different ad sets. And inside every single ad set, I test six ad creatives. Creatives could be a video, a graphic, or a carousel and this is simple. This works really well! Simplicity scales, complexity fails! You don't need to complicate meta ads at all. And this is the reason why our ads are making 15x to 20x ROAS return on ad spend every single month. Remember every couple of weeks you want to update your creatives so that you're keeping it fresh and not exhausting your audience by having the same ads from you getting shown again and again. If you need my help in scaling up your ads, creating an evergreen sales system, and leading a profitable online education business then my free training is exactly for you!

🎯 The Meta Ads Playbook: Master the Art of Crafting Ads That Convert 💡 Ever wondered why some ads resonate instantly while others fade out? With a 2.42% CTR and a CPR of INR 10, we’ve cracked the code! It’s not just about spending or logistics; it’s about crafting ads that connect on a deeper level. Here’s our playbook for creating Meta ads that drive results 🚀. 1️⃣ Start with Emotions: Open with a feeling your audience knows—frustration, excitement, or aspiration. 2️⃣ Offer Instant Solutions: Clear, quick solutions keep the audience hooked. 3️⃣ Reinforce Benefits: Show why it’s worth their time. 4️⃣ Focus on Quality, Not Spend: A powerful ad saves you from overspending. 5️⃣ Analyse & Improve: Track what works, refine what doesn’t. Great campaigns are built over time! 💡 Want the full playbook? Comment "Meta" below, and let's dive into the strategy that’s giving us a 2000% ROI! 💸🔥 #MetaAds #AdPlaybook #DigitalMarketing #GrowthStrategy #EmotionalHook

Stop Letting Meta Drain Your Budget! 🚨 If you're running Meta ads, you’ve probably seen the “Multi-Advertiser” option. Sounds like a good way to share the ad space, right? 😅 Wrong. This little setting may seem like a great idea, but it actually squeezes your ad into a tiny corner alongside competitors—and guess what? You still get charged full price for the impression. So much for "sharing the space," right? Here’s the pro tip: TURN IT OFF. 🙅♂️ By turning off this option, you ensure your ad gets the spotlight it deserves without sharing it with others. It's a quick and simple fix that can save you a chunk of your ad spend. 💸 Want your Meta ads to work smarter, not harder? Hit me up. I'm here to help! 😉 #DigitalMarketing #MetaAds #SaveYourBudget #AdSpend #MarketingTips #BusinessGrowth

Ad Thumbnails - the most underated ad variable? 🖼️ Are you even paying attention to the thumbnail you are using in your Meta ads? Or are you just letting Meta pick? 🙈 In my experience it can make a huge difference to CTR and hook rate and hence impacts your CAC or ROAS! 🚀 Here is what is working for the accounts I have access to: ✅Show the most relevant and emotive frame. ✅Hit them with the problem, the solution, or a close up of your product. ✅Make it resonate and make it relevant. How? After you upload a video in Meta Ads Manager, Meta will default to dynamically choosing up to three thumbnail images from the video and deliver the best one to people. Instead, do this: 1. Upload your own thumbnail image. 2. Select a frame from the video directly in Ads Manager to act as the thumbnail image. Have some fun, run some tests and see what works. What is working for you right now?