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We’re excited to present The Permanent Lookbook. With a limited production run of 100 books, The Permanent Lookbook contains not a single product image. Instead the Lookbook has been published to both test and underscore our commitment to timeless design. In a true test of timelessness, we decided to remove all garment images. Instead, inviting readers to use their mind’s eye to envision the pieces in the permanent collection. Rather than relying on visuals, we wanted to present a fresh perspective by subverting expectations and placing emphasis on the intrinsic qualities of the products rather than their visual presentation. The  Permanent Lookbook will be available to browse at our Flagship Store in Stockholm only. 

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