ASOS.com’s Post

In an era where beauty products flood the market, building a long-lasting, authentic brand has never been more challenging. As Sarah Koch, General Manager of OLEHENRIKSEN at Kendo Brands, Inc. Brands, explains, “This is the most saturated time in history for beauty, and it makes you realize how hard it is to have a [long-standing] brand. OleHenriksen specifically was 40 years old last year. You have to be true to your core as a brand, but then you have to continue to evolve with the consumer so that you’re relevant to where he or she is in their life.” #BeautyBrands #BrandAuthenticity #ConsumerTrends #SkincareEvolution #KendoBrands #OleHenriksen #BeautyIndustry #MarketingInnovation Read more at: https://lnkd.in/dm-fP8_A

https://lnkd.in/gxq_MbfY In today's fast-paced #digital age, the essence of genuine #communication often gets overshadowed. A recent article underscores the imperative for companies to pivot their commercial strategies, emphasizing crystal-clear communication infused with #ethical content. It's not just about selling a product or service; it's about building #trust, fostering genuine #relationships, and ensuring stakeholders are well-informed. As #consumers become increasingly discerning, the demand for transparency and ethical practices only intensifies. I wholeheartedly believe that businesses adopting such an approach will not only enhance customer #loyalty but also set a #benchmark for industry standards. Not all consumers can be fooled. #EthicalCommunication #BusinessTransparency #CustomerTrust #IndustryStandards The Coca-Cola Company #marketing #ceo #influencertips Ferrero #fashion #prada

In 25 years, we’ve seen 185 brands make it into the top 100 of The World's Most Valuable Brands (with only 36 enduring for the full 25yrs) The cumulative value of the world’s top brands now stands at $3.265 billion. But recently we have seen a focus on short-term gains, seeing the 100 most valuable brands missing out on $200 billion in revenue in the past 12 months. Full list and insights from the report here 👉: https://lnkd.in/gtJmPGnV #BGB2024 hashtag #BestGlobalBrands hashtag #BrandValuation

Across many #fmcg categories the contribution of a one percentage PL share difference affects different national brands as follows: 1️⃣ The average no1 brand loses 0.4% share (in line with its average share of the branded market of 42%). 2️⃣ The no2 – 10 brands lose 0.52%, slightly more than expected given their 47% share of the branded market. #️⃣ The non top ten brands lose 0.08%, less than expected given their 11% of the branded market – maybe a sign that retailers prune middle brands but add niche brands to signal variety. https://lnkd.in/eYW3cPgf Europanel Worldpanel by Kantar #brand #privatelabel

Private brands are on the rise! According to ExplodingTopics.com, private brands are becoming increasingly popular, largely due to their lower prices compared to national brands. With this in mind, what are some private brands that you've tried and loved? Share your favorites in the comments below and let me know why you prefer them over their national brand counterparts. #PrivateBrands #RetailTrends #ConsumerBehavior

Everyone knows McDonald's and Coke, right? Apparently not. So what do these people who are unaware of these iconic brands look like? Dive into our latest blog to find out! https://lnkd.in/eCKM-e5h #mrx #blog #insights #thesamplelandscape

Spreading Positivity and Brand Recall through Promotional Products -Before we dive into the nitty-gritty on how this can benefit your brand (and how to accomplish that), it’s worth reflecting just a bit on what it means to spread joy through gifting. Click on the link for more: https://lnkd.in/gXZby5cg #DonnaBender

So interesting how each generation views brands and private brands differently. One of the key challenges all private brands retailers face is how to be everything to everyone. Very interesting insights in here!

Learn how the Gen Z consumer shops, what product attributes they look for and how store brands can tap into this new generation in Laurie Demeritt's recent presentation for PLMA - Private Label Manufacturers Association's online speaker series: https://lnkd.in/ekXwswWh

#BrandFootprint Latam reveals frequency is crucial for brand engagement and retention. When it comes to smaller brands, new buyers are part of the growth journey. On the other hand, however, attracting new customers to buy one more product one more time, is what brings in the big numbers for Super Brands. This is evident in Latam’s growth market where frequency is present in nine out ten CRP rises. The bigger a brand, the more critical frequency becomes. Find out about the key areas where your brand can make a difference in our new #BrandFootprint report: https://lnkd.in/dbgFcyDh And explore the complete rankings of the Most Chosen #FMCG brands here: https://lnkd.in/evPuS6W