ASSOCIATION OF GOLF MERCHANDISERS’ Post

I helped a client turn their lackluster discount campaign into a hit, selling 10x better than a week before. 💥 We simply reframed a tired offer into something recognizable, but fresh. Here’s what happened: A long time ago, a cravat/tie shop owner was disappointed with the results of his "50% discount" Christmas sale and was willing to pay for _anything_ that worked. His idea and the deal's value for money weren't bad, it was just that the shop was a part of a mall, and almost every shop around him broadcast that same idea at this time of the year. - I first noticed that using the “50% off” was blending in, especially with other stores offering the same thing. - We switched the message from a generic discount to an intriguing swap: "Old for new – bring in one old tie, get two new ones for the price of one." - Their team took the brief and created a visual story in the shop window. I helped with the most controversial part: putting a decorative wastebasket up front and tossing in any old ties people traded in. 🗑️ - Finally, because the situation demanded it, we added a sense of urgency by tying it to the New Year, encouraging shoppers to “start fresh.” ✨ - The growing pile of old ties in the window showcased to the public that the deal was popular, and that did the trick. _Mathematically_, the deal is the same as before, only now buyers have to buy at least 2 to get the discount. What stood out was the REASON this shop offered 2-for-1 deals. The reason was, frankly, silly, but the result was no joke. To sum up: The apparent reason behind an offer can be just as important as the offer itself. Give people a fun, engaging way to interact with your deal, and they’ll respond. 🔄It has to work.

In today’s retail world, offering free delivery or throwing in extras might be costing you BIG while your customers barely notice. 😬 But what if there’s a way to flip the script, boost your profits, and still leave your shoppers smiling? 💵 From turning “free” into profitable perks to strategies that add dollars to your bottom line, this article has the secrets to retail success in 2025. 👇 https://lnkd.in/g_jn_Uqs #YourSourceNews #YSN #ItsAboutTheMembers @gordonhecht

🎃 Scary Stats for Retailers This Halloween! 🎃 As we dive into the spooky season, let’s shed light on some frightening truths lurking in the retail industry. With peak shopping times around the corner, retailers must be prepared, or they might find themselves haunted by these stats: 👗 E-commerce returns are skyrocketing, with rates as high as 20%. Women’s clothing tops the chart at 23%! 📦 ‘Where is my order?’ queries account for up to 80% of customer enquiries, showcasing a need for efficient communication. Especially as one call could cost as much as £6.55 per call. 💰 Returning an online purchase can cost retailers on average £11.50 with serial returners sending back £6.6 billion worth of goods annually in the UK! This Halloween, let’s ensure operational success to avoid falling victim to these scary stats. By optimising processes and enhancing customer experience, retailers can navigate the frightful peaks of the season with confidence! P.S. - First time trying Canva, what do you think? #RetailSuccess #Halloween #Ecommerce #CustomerExperience #OperationalExcellence

💰 Struggling to make ends meet as a gift shop owner? Our latest blog post has the answers you need! Learn how to create a merchandising plan that will help you thrive in a poor economy. Check it out now! #SmallBusinessSurvival #RetailSuccess #GiftShopGrowth 💡 https://lnkd.in/gpKdmYFE

💰 Struggling to make ends meet as a gift shop owner? Our latest blog post has the answers you need! Learn how to create a merchandising plan that will help you thrive in a poor economy. Check it out now! #SmallBusinessSurvival #RetailSuccess #GiftShopGrowth 💡 https://lnkd.in/gAHJmh83

Did you catch our latest Thumbprint Insight on how the top 4 retailers performed over the festive period? You can now check out the blog from our Managing Director Gordon Neil. He shares which retailer came out on top and who experienced a dip in sales. Read our blog here: https://lnkd.in/e9t63vuT #grocery #eposanalytics

Win back your lost customers with smarter retail strategies! 🛒💡 Use planograms to optimize shelf layouts, highlight customer favorites, and create a shopping experience they can’t resist. #RetailTips #PlanogramStrategy #CustomerLoyalty https://lnkd.in/gKjFDC8T

🎆 The Fourth of July is coming up, and it's the perfect time for retailers to embrace patriotic themes and the colors red, white, and blue. But remember, freedom is a key consumer value all year round. Highlight the flexibility and choices you offer in shopping, ordering, delivery, and more to connect with your customers. Read more: https://hubs.li/Q02DzMss0 #IndependenceDay #fourthofjuly #retailmarketing #brandexperience #retail #retailinsights #retailtrends #consumerinsights #consumerbehavior #housewares

Hot Topic Spend Your Hot Cash Entry Sign Invitation… @FixturesCloseUp #FixturesCloseUp #StoreFixtures #RetailFixtures #StoreDisplays #RetailMerchandising #RetailOutfitting #Shopfitting #StoreSupplies #VisualMerchandising #PointOfPurchase #POP #PointOfPurchaseDisplay @HotTopic #HotTopic #EntrySign #Cash #HotCash 

Here's what the big brands are competing against - independent brands. I will let the crowd in the video speak for that statement. Those who know me will know this is the public garden event. (https://lnkd.in/gDFdDkZ5). Simply put, it is Etsy in physical form. Great place to be for last minute Christmas shopping! More importantly, there is no lack of creativity and unique merchandise - there is something for everyone! Have you been to one of these before? What are your thoughts? #retail #singapore #physicalretailisnotdead