At One Ventures’ Post

Vibrant color is one of the joys of fashion... 👗 Whether it's a brat-green sweater, a toasted-sesame skirt or a mulled-wine blazer, these colors don't just magically appear on textiles. They require an enormous amount of concentrated chemical dye, and as a result, produce an even bigger amount of wastewater. 💦 To dye one ton of polyester, factories create 30 tons of toxic wastewater. 😱 The fashion industry is responsible for 20% of the world’s industrial water pollution, while also using up vital resources like groundwater in some countries, explains the BBC. Read how Alchemie Technology Ltd avoids all of this senseless waste and pollution by using what is essentially inkjet technology to precisely and efficiently deliver color onto textiles: https://lnkd.in/gQPpvt9U

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"I didn’t realize fashion played such a huge role in environmental issues. It seems obvious, but the average person doesn’t often consider how our everyday items are made or acquired, and the toll they might take on our planet. If we all spent a little more time thinking about this, we might be encouraged to create less waste and develop a greater appreciation for things we now take for granted."

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