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Becoming a Perfumer: Crafting Novelty and Carving a Niche in the Sun🏆🏅✨️✨️ To become a perfumer and create your own niche brand that can compete with luxury fragrances is a journey that requires not just creative flair but also strategic thinking. Here are some key steps to help you on this fascinating journey. "Education and Skills" Firstly, you will need specialized education and practice. Knowledge of chemistry and fragrance technology, as well as a developed sense of smell and memory for scents, are the foundation of the profession. Training can be obtained at specialized schools, such as the famous perfumery institute in Grasse, France. "Individuality and Creativity" Creating a niche brand starts with a unique idea. Your brand should reflect your individuality and philosophy. Don't be afraid to experiment with unusual combinations of ingredients and create fragrances that evoke strong emotions and associations. "Quality and Rare Ingredients" Using rare and high-quality ingredients can help your brand stand out. Niche brands often use exclusive components, making their fragrances special and desirable. "Marketing and Recognition" To compete with luxury brands, it's important to invest in marketing and creating a recognizable image. This can include unique packaging, attractive bottle designs, and strategic market positioning. "Networking and Partnerships" Building a network of contacts and partnerships with boutiques and stores that value exclusivity and quality can help promote your brand. Establishing relationships with well-known personalities and influencers in the industry can also contribute to increasing recognition. "Innovation and Trends" Keep up with the latest trends in the world of perfumery and don't be afraid to implement innovations. This could be the use of new technologies or the creation of fragrances that reflect contemporary social and cultural trends. "Conclusion" Being a perfumer and creating a successful niche brand is a task that requires patience, diligence, and passion. Your goal is not just to create something new but to find your place in the sun by offering the world fragrances that are valued for their quality and uniqueness, on par with luxury brands. #Perfumery #ArtOfFragrance #NicheBrands #WorldOfScents #FragranceCreation #FragranceIndustry #RareIngredients #LuxuryOrNiche #FragranceMarketing #InnovationInPerfumery #PerfumeryTrends #PerfumeryEducation #PerfumeDesign #FrenchPerfumery #GrassePerfumery #UniqueScent #ExclusivePerfumery #QualityAboveAll #ModernPerfumery #PerfumerProfession

The fragrance world has just been treated to an exceptional read by The Perfume Society, who have taken a deep dive into the unique essence of Vallense — a brand making waves with its stunning debut collection. From conceptual inspiration to artful craftsmanship, this article captures what makes Vallense a standout in an already saturated market. The brand is creating fragrances that do more than smell good; they tell stories, evoke memories, and embody artistry. The Perfume Society unpacks how Vallense achieves this — a must-read for anyone fascinated by the business of olfaction and the potential it holds for innovative brands. For investors eyeing opportunities in niche luxury markets, this is a brand to watch. Vallense’s visionary approach and bold entrance into the market suggest exciting growth potential and, as highlighted in the article, a deep commitment to quality and originality. Ready to discover the art and opportunity behind Vallense? Don’t miss this insightful feature — it could just be the scent of the next big investment! https://lnkd.in/eyjvv_gr #FragranceIndustry #InvestmentOpportunities #PerfumeSociety #Vallense #LuxuryBrands

https://lnkd.in/e4UaVuqv Cosmetics Business reveals the top 5 luxury beauty trends of 2024 in new report By Jo Allen | Published: 4-Jun-2024 As top-tier challenger and celebrity brands lead the charge in luxury beauty, this report identifies where growth will come from next One of the hottest topics currently debated in beauty is whether luxury is losing its lustre. From the rise of affordable beauty brands and dupes to the slowdown in China, the beauty industry has kept a close eye on whether prestige beauty is faltering. The wider backdrop of market turbulence for luxury fashion houses adds a further layer of concern. Nevertheless, beauty continues to hold the enviable position as the entry point to luxury, and the flurry of fashion house debuts, including Prada, Dolce & Gabbana, Celine and Balmain, reflects not only its importance as a sales driver but the comparative stability of luxury beauty. Fragrance, which led luxury beauty in 2023, remains the brightest star for the segment, with high end and niche brands continuing to lure consumers, who are willing to trade up even during a financially challenging time. “We know that luxury is under uncertainty, we all read it, and the results of a lot of different groups are showing it,” says Jonathan Brinbaum, MD of Bulgari Fragrances, “But within that, perfumery and high end perfumery continues to grow, and I have a strong belief that is going to continue. “This is because it has returned to kind of experience they want in luxury, which, let’s face it, was different ten to 15 years ago when there were a lot of discounts and promotions... it was a bit disappointing. “But today, the trend is wonderfully different. Clients have returned to being interested in brands that are making a good artistry of fragrance. “As a fragrance maker, one cannot be happier.” Premium fragrance sales soared by 12.2% globally in 2023 according to Euromonitor International. The combination of high inflation and the higher unit price of fragrances – which sit above other categories of beauty and personal care – was a clear driver. More encouraging for luxury fragrance brands is that over the past three years there has been a significant consumer shift towards super-premium and high-end fragrance. Matt Maxwell, Business Unit Director, Health & Beauty at Kantar, says: “The dynamic of super premium luxe brands, like Jo Malone London, are really driving growth, and for the wider prestige beauty market, this means they are pushing up the average price. “One third of prestige beauty sales in the UK are now priced over £50 per product, and they are growing by 42%. “It’s interesting that although we are in a cost of living crisis and people are worried about their money, we are seeing a record number of sales at the highest price points.” . . .

🌸 China’s Niche Fragrance Boom Despite economic challenges and softened luxury demand, China’s niche fragrance market continues to thrive. Jing Daily reports that the luxury fragrance sector is projected to grow from RMB 20.7 billion ($2.9 billion) to RMB 51.5 billion ($7.2 billion) by 2029, driven by shifting consumer tastes and a preference for unique, individualized scents. Fragrance leaders, domestic and international alike, are seizing this moment: 🌟 Maison Margiela: Expanding with brick-and-mortar stores and pop-up collaborations that offer personalized in-store experiences to engage their target audience. 🌟 To Summer: This leading Chinese brand taps into emotional marketing, linking its scents to stories and lifestyles that resonate deeply with consumers. 🌟 Consumer Trends: Despite economic challenges, Chinese consumers are embracing accessible luxury, particularly fragrances priced above 500 RMB ($70), which currently account for 55% of the market share. Before 2019, only a handful of independent fragrance brands like Acqua di Parma, Jo Malone London, Diptyque Paris, and Atelier Cologne were available in China. Since then, over 20 international brands, including BYREDO, Miller Harris, and Editions de Parfums Frédéric Malle, have entered, competing in a rapidly evolving market. YASO is committed to guiding brand partners through this competitive landscape with our expertise and brand-building insights. Reach out to learn more! Image credits: Maison Margiela's pop-up at SKP Xi'an

Trescho Perfumes, founded in the 1980s by the Mun brothers in Mumbai, began by blending traditional scents using their own methods. The brand has since become known for its quality and innovation. The founder, inspired by their experiences, expanded Trescho Perfumes into what it is today. Their motto, "Scent your significance," emphasizes that a great fragrance is more than just a scent; it's a personal signature, expression, and a mark of sophistication and style. Mustafa Mun education in business management and clinical psychology provided him with a unique perspective on business operations and consumer behavior. Trescho's core values are innovation, quality, and sustainability, blending traditional craftsmanship with modern technology to ensure competitive, eco-friendly, and socially responsible products. The brand's mission has evolved over time, including introducing superior Indian-made perfumes and skincare products, delivering comprehensive beauty solutions that advocate for quality and innovation. The brand's unique selling point is its commitment to combining traditional Indian essence with contemporary fragrances and skincare solutions, all while maintaining an affordable price point without compromising on quality. To ensure quality, Trescho sources the finest raw materials and adheres to stringent manufacturing processes. In-house production capabilities allow Trescho to maintain high standards throughout the production cycle. A memorable milestone in Trescho's journey was being recognized at an international fragrance fair, solidifying their position as a global competitor and proving that Indian brands can excel on the world stage. A major turning point was deciding to expand online, which significantly increased their reach and allowed Trescho to engage directly with consumers worldwide, boosting sales and brand awareness. Currently, Trescho has 50 dedicated employees working across various departments from production to marketing, all driven by a shared passion for fragrances and excellence. treschoperfumes Mustafa Mun #StartupStory #TreschoPerfumes

Case Study: How To Sell Luxury Perfumes Online. Insights, Gaps & Solutions. Examples of 16 Brands (with visuals) Luxury fashion brands are increasingly expanding into the perfume market and are dedicating more attention to this segment in their marketing activities. 📌Expansion into perfumery is driven by several key factors: 1) Brand extension and loyalty Perfumery allows brands to extend their portfolio and reinforce their identity, creating a holistic lifestyle offering that enhances customer loyalty and brand affinity 2) High margins and profitability The relatively low production costs and high retail prices contribute to significant profitability, with recurring purchases ensuring a steady revenue stream 3) Market penetration and accessibility Perfumes provide a more accessible entry point for customers who aspire to own luxury items but may not afford higher-priced fashion products. This accessibility helps increase market penetration and potentially converts aspirational customers into loyal clients. 📌This case study focuses on selling strategies of parfums with over average price tag, particularly in terms of sizing, and aims to: 1) Explore how luxury brands present perfume 2) Discover and compare the main market practices of selling perfumes 3) Provide recommendations on the presentation of perfumes in e-commerce 📌The case study would be especially beneficial and insightful for: 1) Luxury fashion and jewellery brands expanding into high-end perfumery Brands focusing on high-end perfumery 2) E-commerce executives and beauty professionals operating in e-commerce 3) Marketing strategists 📌The case study includes analysis of strategies of the following brands: 1) Fashion & Jewelry: Cartier, CELINE, CHANEL, Parfums Christian Dior, Fendi, Hermès, Louis Vuitton, Valentino 2) Pro with main focus on perfumery: BYREDO, Creed, Editions de Parfums Frédéric Malle, Guerlain, KILIAN PARIS, Le Labo Fragrances, Maison Francis Kurkdjian *The summary on each brand's policy is also included 📌By analyzing examples from 15 brands, the study offers valuable insights and actionable recommendations for enhancing perfume sales in luxury market, with a special emphasis on effective perfume formats. ** 📌Purchase access to case study: https://lnkd.in/dzruxvex ** #Cartier #Celine #Chanel #Dior #DiorBeauty #Fendi #Hermes #LouisVuitton #Valentino #Byredo #Creed #FredericMalle #Guerlain #Killian #LeLabo #MaisonFrancisKurkdijan Richemont #Richemont LVMH LVMH Fragrance Brands #LVMH Manzanita Capital #ManzanitaCapital The Estée Lauder Companies Inc. Kilian Hennessy #EsteeLauder Kering #Kering Marc Chaya #Beauty #CaseStudy #Luxury #perfume #fragrance #luxuryfashion #fashion #jewellery #loyalty #ecommerce #customerexperience #customerrelations TOM FORD BEAUTY #TomFordBeauty Gucci Versace Trudon Vyrao Rabanne ROJA Boadicea the Victorious Clive Christian Perfume Xerjoff Group S.p.A. Bond No. 9 Acqua di Parma Memo Paris AMOUAGE EX NIHILO PARIS Loewe Diptyque Paris

Swiss watchmakers are increasin͏gly ͏focusing on Ind͏ia as a promising market͏͏ for ͏luxury t͏imepieces, as͏ ͏h͏ighlig͏hted in the '͏Deloitte Swiss Watch Industry Insights 2024: Spotlight on India'͏ report. The report attributes this trend ͏to͏ Gen Z and mill͏ennial consume͏r͏͏s,͏ w͏ho prioriti͏ze di͏scretionary spe͏nding ͏on fashion, luxury experiences, and prod͏ucts, includ͏ing a growing interest͏ in timepieces͏, driving the watch mar͏ket, according to Deloitte. Deloitte pr͏ojects th͏e curre͏nt ͏va͏lue o͏f the Indian luxury go͏ods m͏a͏rk͏et at a͏pp͏roximately $7 b͏ill͏ion,͏ with ͏ex͏pec͏tations th͏at it will expand ͏͏͏signifi͏cantly to about͏ $30 billion ͏by 20͏30. Acc͏o͏rd͏ing to Deloitte's͏͏ Futur͏e of Re͏tail͏ study͏, around ͏60% of consumers annu͏ally allocat͏e ͏͏funds to lu͏xury items such͏ as leat͏her goods, ͏ey͏ewear, watches, jeweller͏͏y, fashion, and cosmetics͏. Among these consumers, near͏ly 30͏% spend upwards of INR 120,0͏00, equivalent to͏ a͏pproxim͏ately ͏$͏1,440. Anand Ramanathan, Par͏tner͏ and Leader of͏ the Cons͏umer ͏Products and Retail Sector͏ at Deloitte India, highlight͏ed that luxury in͏ India revolves around "expe͏rience," influe͏nced ͏by glo͏bal ͏trends, urb͏͏anization, brand awarenes͏s, and the growing demand fo͏r personalizatio͏n. "Th͏is cr͏eates ͏a substantial opportunity ͏for luxury brands to cater to e͏volving c͏onsu͏mer preferences," he noted. Ramanathan also anticipate͏s͏ si͏gni͏ficant growth in the Indi͏an͏ luxury goods ͏mar͏ket, projec͏ting it to rea͏ch approximat͏ely US$30 billion ͏by 2030.͏ Read full story here: https://lnkd.in/gC7WD-aC #fashion #luxury #swisswatch #watch #retail Ashu Agrawal

Niche fragrances are high-end, exclusive perfumes created by specialized, often independent, perfume houses. Unlike mass-market scents, niche fragrances focus on unique, sophisticated compositions and high-quality ingredients. They cater to a discerning audience seeking distinctive, artistic, and often unconventional scents. These perfumes are typically produced in limited quantities and emphasize craftsmanship and individuality. Niche fragrance brands prioritize creativity and personal expression over mainstream appeal, resulting in innovative and memorable olfactory experiences. They offer a diverse range of scents that stand out for their originality and complexity, attracting perfume enthusiasts who value exclusivity and artistic expression in their fragrance choices.

EXCERPTS: Global beauty giants are increasing their investments in high-end Chinese perfume brands as they eye a luxury segment that has become a bright spot amid a broader slowdown. In February, L’Oreal SA announced that it had closed a deal to make a minority investment in Chinese luxury perfume brand To Summer as it pursues a global expansion strategy. The deal follows the French beauty firm’s 2022 investment in Documents, another Chinese maker of high-end fragrances, most of which sell for 980 yuan ($135) for a 30-milliliter bottle (1 ounce), with some going as high as 1,900 yuan. Chanel’s iconic No. 5 perfume sells for 890 yuan for a 35-milliliter bottle in China. Late last year, Melt Season became the first domestic fragrance brand to receive funding from U.S. conglomerate Estée Lauder Companies Inc.’s strategic early-stage investment arm.