Atelier ATHEM’s Post

A red sound wave spreads over H&M Paris Lafayette K2 and H&M appointed us to create and install a monumental vinyl display, whose vibrations extend into the store's interior. Under the artistic direction of Perron Roettinger, we reinterpreted the brand’s signature red into an immersive and emotional visual cue across the façade, windows, and pop-ins at La Fayette, as well as on the pop-up store in Le Marais.
 This creation, celebrating H&M’s “best season”, explores the convergence of fashion and music, as a nod to the brand’s collaborations with these two worlds.  ___
Photos : Christophe Charzat   #HM #Brand #Design

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Katia ALBERT

CEO & Experience Architect | Founder of Maison K Group | Global Design, Innovation & Sustainability Specialist

1mo

Félicitations à vous Atelier ATHEM pour cette oeuvre monumentale, en réalisant bien le management production et installation ! Je pense qu'il serait intéressant de se rencontrer pour en savoir plus sur vos scopes & limits

Camille Hayouni

Global Customer Experience Corporate Director GUERLAIN - LVMH Global Leader I Brand Identity I Customer Experience I WW Retail Expert I Entrepreneurship I Business Development

1mo

Très cool bravo !

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