The journey to net zero is full of challenges, but collaboration and innovation are paving the way forward. In The Business Travel Magazine's article "The Rocky Road to Net Zero," ATPI Halo Director, Pippa Strasser-Ganderton, shares her thoughts on how the travel industry can support businesses in reducing their carbon footprint 🌍 As Pippa explains: "It’s about building trust, partnerships, and providing actionable insights so our clients can make informed choices to reduce their carbon footprint." Discover more about the road to sustainable travel here: https://lnkd.in/eHGds7bR #netzero #sustainability #partnerships #insights #carbonfootprint #innovation #atpihalo