ATTN Agency’s Post

You Already Planned Q4, Right? The countdown to Black Friday/Cyber Monday 2024 has begun! This is the "Super Bowl" of e-commerce, where every test, strategy, and creative concept you've experimented with all year comes into play. But are you ready to navigate the unique challenges 2024 presents? 🚨 Competing with Political Advertising This year, the race for ad space will be tougher than ever due to political advertising leading up to the presidential election on November 5th. Political campaigns will drive up CPMs on social channels as they battle for views and impressions; not caring about driving a single “conversion.” This makes it crucial to build your retargeting lists NOW and leverage every available channel to drive awareness before costs reach their peak. 🎯 September & October: Laying the Groundwork Your focus for the next two months should be on filling your remarketing segments. Shift budget towards driving relevant traffic, encouraging email sign-ups without immediate purchases, and building retargeting audiences. This is also the time to pre-test creatives, boost subscriber growth, and partner with other brands for giveaways to maximize your reach to new audiences. 💡 Key Events: Labor Day: Last chance to test promo strategies. Halloween: Only participate if you can stay on brand or cause a massive interruption. Amazon Prime Day #2: Compete at your own risk but you better have a stellar deal. 🔍 November: The Main Event BFCM is the time to offer your best deals of the year. Consider flash sales, exclusive bundles, and aggressive discounting strategies to attract and convert as many customers as possible. 📈 December & Beyond: Maintaining Momentum Unlike the last few years, there is no break between Cyber Week and Holiday Sales. If you’re shipping cutoff (last chance people can order to guarantee it’ll arrive before Christmas) is December 18th, then you have about two weeks to push your Holiday promotion to an already depleted customer base. After Christmas, slow down, focus on New Year messaging, and consider an inventory blowout to clear out stock. 🛠️ Creative Assets: Ensure you have a wide range of creative assets ready to go. From updated UGC content to product-focused overlays, your visuals should prominently feature discounts and urgency. Remember, the ad environment will be highly competitive, so your assets need to stand out. 🗓️ Important Dates: Election Day: November 5th Black Friday: November 29th Cyber Monday: December 2nd Christmas Eve: December 24th Now is the time to finalize your strategies and start building everything! The e-commerce landscape during Q4 will be more competitive than ever, but with the right preparation, your brand can have its best year yet! #Q4planning #strategicplanning #marketingstrategy #holidayseason #digitalmarketing