AudiencePlus’ Post

SDRs should sit under marketing – period. After talking to 10 Marketing Ops and demand gen leaders in mid-market org, over the past two weeks, one thing stands out: prioritization for SDR teams is a big challenge, often leading to delayed responses to inbound leads. Here’s what I’m hearing: Hand-raisers aren’t getting a timely response – sometimes it takes 24-48 hours because SDRs are busy with cold calls or juggling multiple platforms. As a result, all the effort spent nurturing a lead to raise their hand can go to waste, with lower chances of securing a response or booking a demo. But this isn’t an SDR issue; it’s a leadership and focus issue. Here’s where I’m seeing success: 🥕SDRs under marketing: They’re better aligned on goals, efforts, and targets. 🥕Strong alignment: Where SDRs aren’t under marketing, sales and marketing leadership are deeply aligned on shared goals. 🥕 Defined ICP and seamless qualification: Clear criteria and simple processes to disqualify leads. 🥕 Reducing context-switching: SDRs often have to navigate 7+ platforms. Simplifying this makes engagement smoother (messaging apps, anyone? 🤔). What’s been working for you? Any other tips for streamlining SDR efforts and maximizing inbound responses?

Hi LinkedIn, I’m Jenny Herbison, Senior Director of Marketing at Exclaimer, and I’m excited to join you for my very first LinkedIn Takeover! Today, I’ve been invited to share my perspective on what I believe will shape B2B marketing in 2025. Over the years, we’ve fine-tuned our funnels, perfected automations, and tracked all the metrics. But 2025 feels different. I believe customer-led growth will take centre stage. Every decision will be shaped around what customers genuinely want and go-to-market (GTM) teams will be fully aligned and optimised to put the customers’ needs at the front of the journey. Success will depend on moving beyond the division between sales, marketing, and product and will hinge on unified GTM teams with shared accountability across every stage, from lead generation to customer success.  Product-led growth will also evolve. Having a great product is just the starting point. In 2025, it’s about delivering results upfront, and ensuring the product seamlessly fits into customers’ workflows. And at the heart of it all? Authenticity. Brands that prioritise real connections over clicks will rise above the noise. It’s not just about what we sell — it’s about how we make our customers feel. Other key areas to watch: email continues to be a trusted communication channel and go-to-market teams working together to break down silos and make a real impact. 💥 2025 is the year B2B marketing becomes more human. It’s about building trust, fostering connections, and creating meaningful value for our customers. What do you think? Are you seeing similar shifts in your space? I’d love to hear your thoughts in the comments! 👇 #B2BMarketing #MarketingStrategy

Integrated Media Group just released a game-changing guide on Pardot aka Account Engagement, packed with insights from IMG's leading experts. If you're aiming to transform your email strategies and foster deeper connections with your key prospects, this is your go-to resource. 🔍 Inside, you'll discover: ✅ Proven strategies for nurturing accounts ✅ Expert insights into effective engagement tactics ✅ Data-driven results and best practices At IMG, we're at the forefront of Account Engagement adoption, and this guide is designed to enable you to get the most out of your investment. Ready to elevate your approach? Download Now 👉 https://lnkd.in/e5bfvygT #AccountEngagement #Pardot #Whitepaper #EmailNurture #B2BMarketing #CustomerEngagement #MarketingStrategies

Automate Your Way to Better Engagement! Email automation is a game-changer for businesses looking to connect with their audience effectively and efficiently. From personalized welcome sequences to timely follow-ups and targeted promotions, automated emails keep your audience engaged while saving you time and effort. Say goodbye to manual tasks and hello to streamlined communication that drives results. Ready to elevate your email marketing strategy? Let’s dive into the power of automation for better engagement! #EmailMarketing #Automation #BetterEngagement #DigitalStrategy #DreamBuildr

Every day I have offers of lead generation all with 99% the same pitch. The reality is the buyers are not listening to unsolicited waffle that is not targeted to their problem, their role and their industry. The buyers have stopped listening so why would I employ someone to insult my buyers on my behalf. One bullet, one shot, one kill. Highly targeted messaging and targeting does work, high quantity generic does not and destroys your brand and market. www.grow-sure.com.au

https://lnkd.in/e_t8mdS4 Explore the ultimate guide to transforming your marketing strategy with our blog post "Revolutionize Your Marketing: B2B Lead Generation Best Practices." Dive into key sections such as understanding your target audience, crafting compelling lead magnets, leveraging social media for lead generation, email marketing strategies, implementing marketing automation tools, qualifying and nurturing leads, measuring success with metrics and KPIs, and real case studies of successful B2B lead generation campaigns. Discover how effective lead generation can drive business growth and propel your company to new heights.

🌟CEO's Marketing Masterclass: The Art of Turning Everything into Lead Generation!🌟 (Continued from Part 1) Now, ever wondered what happens when our CEO decides to redefine marketing as just lead generation? 🤔 Well, here's a glimpse into this bold journey of innovation! In our quest for excellence, we've bid farewell to traditional marketing strategies😵💫 and welcomed a new era of lead-centric brilliance. Because who needs holistic brand strategies when you can simply generate leads, right? 😂 Here's what's in store for us: - Say goodbye to creative campaigns; hello to lead magnets that defy imagination! 👋 - Adieu to customer engagement; hello to automated pipelines that promise to revolutionize conversions! 👍 - Farewell to storytelling; hello to data-driven decisions that redefine customer relationships! ☺️ Exciting times ahead as we navigate this uncharted territory with unparalleled zeal. The journey to discover lead generation has just begun! 🚀 #leadershipgoals #truestory #sarcasm #linkedinstories #linkedinmarketing

Worried about sending emails that don’t get opened or lead to sales? Here’s why: You’re not engaging your audience effectively. Try this instead: ↳ Grow your email list with valuable lead magnets ↳ Design automated sequences that nurture subscribers ↳ Use personalized, interactive emails to boost engagement Do this consistently. Become obsessed with the process and applying it. ↳ Study successful campaigns from both local and international markets. ↳ Share what you’ve learned with your network. ↳ Teach others how to replicate these strategies in their own business. No matter the industry, the lesson remains the same: successful email marketing depends on building relationships and offering ongoing value. Stay focused, and the results will follow. #emailmarketing #emailmarketingtips #leadgeneration #automation #digitalmarketing