Audiense’s Post

Ahead of the release of Dune: Part Two, Warner Bros. has launched a Snapchat campaign to promote the film through an AR Lens, Cameo stickers and video ads. 🎥 📈 As 90% of Snapchats 414 million daily active users are Gen Z, and Snap users are 1.7 times more likely to see a movie on opening weekend than non-snap users* I’m a big fan of this campaign and how it connects to Warner Bros target audience with a valuable and exciting experience. ⭐️ The AR Lens dresses users in a Fremen costume and makes it appear as though they’re riding a Sandworm. The world of Dune is so immersive on-screen so having an AR filter that creates an authentic virtual experience is a great experience for users. 🎟️ Alongside the Lens, custom Cameo stickers allow users to style their posts with themes and imagery from the movie. Warner Bros. will also run video ads for the film on the platform, which will direct users to the movie’s official site where they can purchase tickets. Follow Doddz Studios for the latest industry news and updates 🤳 #augmentedreality #AR #snapchat #ARexperience

Avengers Box Office Impact: Five Years of Marvel Shifts Five years after Avengers: Endgame shattered box office records by grossing nearly $2.8 billion worldwide, the film industry—and Marvel Studios in particular—continues to feel the ripple effects of that monumental success. As the Avengers Box Office Impact continues to be analyzed, the landscape of cinema has evolved, presenting new challenges and shifts in audience engagement. Marvel at a Crossroads Marvel Studios finds itself at a crucial juncture. The unprecedented success of "Endgame" set a high bar, one that has proven difficult to match in subsequent years... https://lnkd.in/gTJdm34K

Unveiling the future of movie promotions with Disney and Snapchat’s 11 AR lenses! 🚀 Disney and Snapchat have partnered to create 11 augmented reality lenses to promote the "Kingdom Of The Planet Of The Apes" 🤯 Its a perfect example, how to implement AR at scale 🚀 Three types of lenses have been used ⬇️ ✅ 1 that transforms an area of a city AR lens turns the Santa Monica Promenade, in California, USA, into the lush world featured in the film with protagonist Noa riding on horseback through the streets. ✅ 9 that can be used on iconic landmarks around the globe TCL Chinese Theater in Los Angeles, Los Angeles City Hall, The Flatiron Building in New York, Statue of Liberty in New York and 5 other locations, which can be seen as they would be in the film’s alternate setting. ✅ 1 that can be used in any setting. The Planet Of The Apes lens features World Mesh technology that will fills users’ physical surroundings with overgrown greenery, rich foliage, and the apes featured in the film. Sounds interesting? 🤔 Follow me and tap 🔔 to get more XR insights! 📚 #AR #ARMarketing #Snapchat

Below are two questions I have been asking myself in preparation for watching the Super Bowl LVIII 2024 commercials... 👉 Marketing and advertising teams have a unique opportunity to interact with the audience thanks to the growing technologies of AI and VR. With the rise of ads resembling movies and the prevalence of QR codes, I'm intrigued to see if this Super Bowl will offer a more interactive commercial experience. With the rush of social media, AI, and VR, marketing teams have a fresh toolkit at their disposal this year, presenting a significantly different opportunity than in the past - arguably a massively different opportunity than any other year. We've witnessed the growing use of QR codes and social media hashtags to draw the audience into the narrative, and I'm excited to see which brands will leverage this approach with AI and VR to further captivate the audience. 👉 How much pre-Super Bowl storytelling have these brands done to help the audience emotionally connect with their story's hero? During the playoffs, I've noticed certain commercials from companies adopting a more cinematic approach. Since the early 2010s, commercials have become increasingly dynamic, often featuring mini "sequels" connecting to previous ads. I became intrigued by the extent of these built-up narratives leading to the Super Bowl. One standout was Paramount+, consistently airing unique storytelling commercials throughout the games. Weeks later, Paramount+ launched their Super Bowl ad featuring Patrick Stewart throwing Arnold from Hey Arnold. I'm excited to see if Paramount+ and other brands I've observed are aiming to build anticipation for Sunday by connecting references together, inviting the audience to feel part of the hero's journey. #superbowl #sblviii #commercials #herosjourney #storytelling #ai #vr #paramount+ #heyarnold

Yesterday at the Meta Entertainment Summit, the masterminds behind campaigns like Barbie, Oppenheimer, and Spiderman (EVER HEARD OF 'EM?!) drove home what we’ve heard as repeatedly as agencies and understand from our own doom scrolling— People get off their couch and into the theater when social *isn’t boring.* Takeaways on what clients want to see in agency pitches (courtesy of my overworked Notes App): •Innovative Concepts: Clients crave fresh ideas that push the boundaries. Think first-to-market applications of AI, AR, and personalized campaign updates (anyone see Taylor Swift's recent hidden message on IG?) https://lnkd.in/grU9nnUj 👀 •Fans-Centric Approach: It's all about catering to the fandom. From BTS exclusives to talent-focused content and UGC angles, the goal is to generate heat. (Props to the Westbound team who got a shoutout for our Oppenheimer premiere pieces doing just that) https://lnkd.in/gSsncxPM 🙌 •Beyond Digital Boundaries: Diversify your strategies with experiential events, phased creator partnerships, and offline-to-online transitions that captivate audiences. (Essentially taking a page from Barbie's playbook). 🔥 Comment with your guess of how many notes I have saved to my iCloud, lol. westbound creative inc.

Superbowl party with kids? Impossible. Viacom: Challenge accepted. In a brilliant move by marketing teams at Viacom, CBS and Nickelodeon, we were able to watch the Superbowl with three toddlers in a way that was fun and exciting for everyone: Live from Bikini Bottom, with hosts Spongebob and Patrick (complete with excellent one-liners like "the line of spinach" 🌿). Football can be boring for kids, but when you have giant VR Plankton and Mr. Crabs running around the field, plus Crabby Patties and Slime exploding whenever there was a field goal? Way more fun. Great job, Viacom, for brainstorming a natural way for parents of young kids (likely Millennial moms, who control most of the purchasing decisions) to actually watch the game (and more importantly, the commercials). You know your audience cohorts very well. 🙌 Did anyone else watch this feed? Thoughts?

🎬 Big News from UFO Moviez! 🚀 #FridayCinemaBuzz   Calling all advertisers, CMOs, and brands! We have some exhilarating news to share! 🎉   UFO Moviez has just hit a major milestone by adding a whopping 480 premium screens in Q4 FY24 making our strength 3600 screens all over India! That means more chances for you to catch the latest flicks in style at India’s largest In-cinema advertising network.   What's really amazing is that out of these 480 screens, 369 are from the TSR network, and we've also added 12 screens from the MovieMax chains. 🎥💥 This big expansion makes our advertising options even better.   This milestone takes our product up a notch, making it even more premium for advertisers and movie buffs alike. 🎞️✨   A huge shoutout to our partners, clients, and the whole UFO Moviez crew for their support. Let's keep pushing boundaries and making cinema experiences unforgettable!   Stay tuned for more updates as we continue to make waves in the cinema world! 🍿 Let's continue to transform cinema advertising and create memorable experiences! #UFOInCinemaAdvertising #PremiumScreens #MovieMagic #BrandVisibility #CinemaAdvertising #FridayCinemaBuzz #BigScreen #Impact #Captive #SkiplessAdvertisement

RelishMix DOTS Tracking (LONGLEGS): RelishMix reports that the social media universe on Longlegs across TikTok, X, Facebook, Instagram and YouTube counts 132.6M which is 38% over Fly Me to the Moon‘s 96.2M. “The overall intensity on the campaign is running 13% higher for awareness, engagement, cast activation and conversation,” adds RelishMix. Beams RelishMix on NEON’s clever, cryptic campaign, prospective moviegoers had “enthusiasm all around from horror lovers mixed with passion for Nicolas Cage, saying, ‘Loved the creepy vibe and it’s a horror film that genuinely looks like it’s trying to be something way more than just a jump-scare fest,’ and, ‘Builds curiosity and excitement and fear of the unknown.’ Some have likened their interest in the film to past horror hits such as The Silence of the Lambs, The Shining, and Alien. Says another ‘Maika Monroe never disappoints in a horror movie,’ ‘YES! This looks eerie, scary, & raw. Plus Nick Cage?? No brainer I gotta see it,’ and ‘Nicolas Cage is a living legend. One of the last true movie stars.’ Lastly, some have confidence in the studio behind it, saying, ‘I try to catch most movies from Neon – they produce good stuff.’” https://lnkd.in/gA2RDzDu

When we turned the cinema movie screens into a Tecno mobile phone. All eyes are fixated on the movie screens, all eyes are on the Tecno brand. This continues to enjoy eyeballs during movie premieres, private parties, product launches and other epic events. Make your brand be in the face of high purchasing audience. #branding #activation #growth #demand #tecnomobile #tech #goals #kpi #screens #cinemaadvertising #marketing #conversion #development #consistency

Widescreen Production — That’s what we’ve been doing lately. And the client asked for black & white. Kudos to the client. Every project is a partnership. And each side understanding the “why” of creative choices is critical to everyone contributing there best. Your basic on-the-same-page teamwork stuff. We love it. #videodesign #bigscreen #videoproduction #vdeomarketing #meetingcontent