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As accurate as a precision audience.

Marketing Trends to Watch 👀👇 🔉Audio is one of the most viable and trending advertising mediums of today, mostly because of its ability to share compelling stories that entertain, educate, and sell. The magic is in emotional resonance. 📱Brands are concentrating on developing creator and host partnerships to connect on a deeper level with customers. 🤝Mid and micro-influencers are gaining traction. Brands are now interested in more specialized podcasts and local radio hosts with small but loyal audiences. #InfluencerMarketing #Audio #MarketingTrends

🔊 Ready to Rethink Audio Advertising? Marketers often underestimate the power of audio, but the results speak for themselves: unmatched attention, hyper-specific targeting, and real, measurable ROI. In our latest blog, we explore why audio deserves a bigger role in your media strategy and how it can help brands stand out in today’s crowded landscape. 💼 Whether you’re building awareness or driving conversions, audio offers the perfect blend of efficiency and effectiveness. 📖 Read the full blog here: https://lnkd.in/gaH-bruq Let’s unlock audio’s potential together. #MarketingStrategy #AudioAdvertising #MediaMixOptimization #SoundImagination

There are so many myths about audio that are just not true: - Audio has limited measurement...FALSE - Listeners ignore ads....FALSE - Audio audience targeting is too broad....FALSE An agency executive says "Audio is the most underutilized medium in terms of the payback it can potentially offer advertisers". If you don't have a strong audio strategy, you're missing out...BIG TIME. Let's schedule 15 minutes talk audio (link on my profile). #audioworks #audiomarketing #podcastmarketing #iheartmedia #iheartradio

Discover the evolution of infomercials in the digital age in our latest feature on World Reporter! 📺💻 Explore how infomercials have adapted to digital platforms, leveraging technology and audience behavior insights to drive sales and engagement. Gain insights into the effectiveness of digital infomercials, their impact on consumer behavior, and strategies for integrating them into modern marketing campaigns. Whether you're a marketer, entrepreneur, or curious about advertising trends, join us in understanding the evolution and innovation of infomercials in the digital era. Stay informed about the latest trends shaping the future of direct-response advertising. #Infomercials #DigitalMarketing #AdvertisingTrends https://lnkd.in/dVe7fy4m

🎧 CES was a great opportunity to illuminate what is possible with digital audio via AudioMatic DSP: ✅ Advanced targeting by behavior, language, and genre ✅ Predictive inventory forecasting ✅ Easy access to premium inventory for high-performing campaigns 🚨 Brand Safety Built In: with tools like AI transcription, IVT Filtering by HUMAN Security, and customizable blocking, AudioMatic ensures campaigns align with values and reaches pinpointed audiences. 🎙️ And the Future of Audio: From multicultural targeting to programmatic innovation, AudioMatic empowers brands to connect with audiences like never before. 👉 #AudioMatic #ProgrammaticAudio AdsWizz Full post: https://lnkd.in/eiq6dE2t

Ads = Extensive Visual Experience 👓 👀 As a marketer without a paid subscription, I have to confess that's my choice. I go through all the skippable and non-skippable ads on platforms like YouTube, Netflix, Amazon Prime, and Spotify. I do this for professional reasons, obviously. I genuinely enjoy analyzing the relevance, timeliness, modernity, and potential action prompts of ads. It's fascinating to see how big brands and individuals craft their messages. Do they create noise or catch the hype? Recently, while watching the second part of the third season of Bridgerton 🖋️📜👩🦰, I was really impressed by the Audible and Fizz ads. Wasn't that a great choice? I'm pretty sure their ROI will be high! I found myself thinking, "I would listen to Bridgerton 100%!" I hope Audible invests more in influencer marketing on social media, perhaps creating funny videos of people listening to fanfiction books and catching up on the Bridgerton promotion. The opportunities are out there; it's important to adapt and implement them at the right time! Overall, I really enjoy watching ads and always take notes of what I like and how it makes me feel. Do you prefer to skip ads or watch them?

🚨 BIG NEWS 🚨 Sonnant's programmatic audio marketplace is live 🌟 🚀 We're super excited to announce that we have launched our audio ad marketplace with 300+ million audio ad impressions this week alone. There are hundreds of millions more impressions ready to buy, available from many of the world's biggest audio publishers! 🌍 Sonnant has made #programmaticaudio buying easier and more efficient than ever. Whether you want run-of-network or run-of-show for brand extension and reach (with super competitive CPMs), or you're targeting premium audience segments for precision and zero waste, we've got you covered. If you haven’t explored audio advertising yet, now’s the time. It’s an undervalued, high-impact channel with huge potential. Here’s why Sonnant is different: 🔑 Keyword & Context Advertising - brand safe and suitable of course 🛠 Ease of Use – never leave your programmatic platform 🎯 Data Layer & Targeting – premium segments, geo-targeting, and context 💰 ROAS & ROI – see real returns with smarter campaigns 🤝 White Glove Efficiency – campaigns activated quickly, without any complexity Ready to unlock this highly valuable space? Tap into our targeting capabilities and start buying run-of-network or #brandextension campaigns today. Watch the video to learn more. Let’s get you started with some incredibly effective #audioadvertising. 🎙️ #ProgrammaticAudio #AudioAds #AudioROAS #PodcastTargeting #podcastadvertising #AudioAdvertising #DigitalMarketing Scot Herd Yair Liberman Vidhu Unnikrishnan Steve Sacks Tony Simmons

#Digitalaudio is reshaping how brands connect! At #CES2025, AdsWizz showcased innovations in #audioadvertising that empower brands to engage diverse audiences like never before. https://lnkd.in/efi5C5eK

➡️Media Buying🥇🎯 . . . Media buying is the strategic process of purchasing advertising space or time on platforms such as television, radio, print, digital websites, and social media to reach a target audience. It involves identifying the most effective channels, negotiating ad rates, scheduling ad placements, and ensuring the content appears at the right time and place for maximum impact. . . . Save and Share✅ follow- @expert_training_institute #mediabuying #factsofmediabuying #learnaboutmediabuying #marketing #onlinemarketing #marketingstrategy #reel #content #instagram #internetmarketing #reelinsta