AudioGO’s Post

Despite being effective at every funnel stage, audio STILL generates little ad revenues per listener and time spent. 👎 I emphasize ‘still’ because this is old news, really. This year, the average adult will spend an average of 2h42min each day listening to audio - 21.4% of total media time spent. 🎧 Slightly over half of that (1h24min) goes to digital audio, says EMARKETER. But in terms of advertising, digital audio will earn a meager 5 cents per user hour in 2024, compared with 8 cents for radio and 21 cents for TV. Way up are digital video and social media, with the gap between social media and all other media projected to grow in 2025. So what can be done? To change advertiser attitudes, those of us “peddling” audio need to continue educating them on audio’s full potential and ways to test, learn from, and optimize their investments across platforms. Audio has an unparalleled ability to increase brand awareness, create favorability, and spark conversion Yes, advertisers are seriously missing out on the momentum to reach highly targeted and unique audiences with audio advertising - but the good news is that they can change the situation quickly and take advantage of everything audio ads have to offer. At least, that’s the hope. #audio #advertising #digitaladvertising #mediastrategy #futureproof

Check this out...Audacy's partnership with Claritas expands to include broadcast radio to give attribution to the total audio experience. "This attribution tool removes the guesswork in audio advertising. It pinpoints which creative inspires action and which stations or formats perform best, empowering marketers to pivot for better results. This groundbreaking methodology provides benchmarks the industry has never seen, empowering brands to fine-tune spending through data-driven insights and allocate ad dollars wisely." https://lnkd.in/dSYJFSGj

"The study’s insights revealed major upsides for advertisers who are willing to break through the perception barriers and unlock audio’s full potential." This article was really interesting to me — especially since I’ve been diving into the common misconceptions about radio and audio marketing. Here’s what we know: 🎧 Audio is one of the most widely consumed media formats in the U.S. 💸 It’s cost-effective and delivers an incredible ROI compared to other channels. And yet… so many brands still overlook it. Why do you think that is? What keeps marketers from fully tapping into the power of audio? #RadioAdvertising #AudioMarketing #MarketingStrategy #RadioWorks #HawaiiMarketing #MediaSales #AdStrategy #MarketingTips #OahuRadio

Audio is still heavily underinvested - but the good news (I guess) is that it’s solely perception-related problems holding it back. Here’s the scoop: In 2024, audio will account for 24.5% of ad-supported media consumption in the USA but just 8.4% of ad spend, say WARC and Audacy, Inc. in a new report. The perception is that the medium doesn’t deliver, despite it: ✔️ Impacting the entire funnel 👂 Having unparalleled reach 🔊 Commanding high levels of attention 🔓 Delivering strong targetability Talk about a missed opportunity, even when the ROI is real. This lack of ad dollars is resulting in leaving a significant amount of reach and brand awareness on the table. One would think that with budgets under scrutiny, every advertising investment must produce tangible and measurable results. That’s why I find it puzzling that a fair share of advertisers aren’t embracing audio’s ability to deliver provable conversion along with mass reach and strong listener engagement. I guess we must continue to preach the gospel of audio and show how FOMO of not properly investing or diversifying your ad dollars into audio advertising is all too real. #audio #advertising #roi #adspend #media

Unlock the power of audio advertising! Discover how it drives branded search and engages audiences effectively. Explore insights from Oxford Road on how audio transforms brand visibility. Dive deeper here: https://buff.ly/3BUJ2PL 🎧✨ #AudioAdvertising #PodcastMarketing #DigitalMarketing #BrandGrowth #SEOInsights

🎙️ Introducing our november Series on Audio Ad Measurement ! (1/3)🎙️ Audio ads have always been a powerful medium, but tracking their impact was limited - until now. In 2024, SoundCast has led the way in audio ad measurement through strategic partnerships that prove the effectiveness of audio campaigns. 🔍 This November, we’re launching a series to spotlight how SoundCast, in partnership with industry leaders, has unlocked new ways to track audio ad campaign performance. Through this series, we’ll dive into each partner’s unique methodology, showcasing how audio ads are now measurable and results-driven. ✨ A Starting Point in Audio Ad Measurement: Brand Awareness Lift ✨ We have started our collaboration with Happydemics for 2 years, a pioneer in brand lift measurement including digital audio channel! Through online surveys and IP matching, Happydemics tracks brand awareness and consideration lift—making it easier than ever for brands to see real-time, measurable growth. Across this partnership and dozens of tracked campaigns, they’ve proven SoundCast digital audio has a real impact on Brand preferences and product consideration lift. #AudioAdvertising #BrandAwareness #DigitalAudio Stay tuned as we share more about our partnerships that are changing the face of audio ad measurement. Next week : on-site conversions tracking Happydemics Jean-Baptiste Quenum Laury Jungling Violaine Cabrol Foucauld VINCENS BOUGUEREAU Tatiana Citterio Guillaume L.

If you think automation and creativity don't go together, think again... Our very own Molly Ponzo shares some amazing insights in this ADWEEK article about how #technology can amplify human creativity and empathy in #digital #audio, instead of replacing it. Read the full article here 👇 👇 🤓 📈

Audio ads vs billboards - which are better at memorability? It seems advertising via eardrums 👂👂 is the way to go - audio ads were found to have a higher recall rate among consumers, with 60% finding audio ads more memorable. The latest data from Veritonic also shows that 51% of those surveyed were more likely to buy after hearing an audio ad than from a billboard, while 54% prefer discovering new products through audio ads over billboards. Once more, we’re witnessing the power of audio to create brand recognition and convey emotion. From radio ads to sonic logos, audio as an advertising and branding channel has evolved to the point where it can drive brand awareness and recall in spite of numerous distractions and short attention spans. Simply put, the medium offers a unique consumer experience; a highly personal line into the minds of loyal and engaged audiences in brand-safe environments. This presents various opportunities for brands to generate relevant and meaningful content. It's a sound strategy (pun intended) to build strong, lasting connections with audiences. #advertising #audio #displayadvertising #brands #brands #branding

No matter how it’s sliced or diced, audio/radio campaigns are measurable, and they can generate insightful and impactful results to marketers’ bottom lines. Check out the latest blog post, "If You Can Dream It, Radio Can Measure It," and share it to help debunk a common misperception. https://lnkd.in/eaCNF4dd #RadioWorks

Stagwell Partners With Ad Results Media to Expand Audio Marketing Today (Jan. 7), Stagwell Brand Performance Network announced it is partnering with independent audio media agency Ad Results Media (ARM). ARM has executed audio media strategy, creative, planning, and buying for brands like Molson Coors, BetterHelp, ZipRecruiter, and Liquid Death. The strategic collaboration will allow Stagwell's clients to expand its marketing across the audio creator... https://ift.tt/uMiGxyj