At the opening of the UFI Global Congress, Philip Harting, Chairman of AUMA, said a few words of welcome to the international audience from the trade fair industry. He shared three main ideas and put them up for discussion. 🟣 "The first thought is about trade: Trade fairs are the ultimate meeting places, hubs, focal points for people and their ideas. Trade fairs are the best marketplaces, they are places of trade and platforms for strong networks. We, the trade fair people, are bringing economy to life. We are matching supply and demand. And we are matching innovators and problem solvers. What we really need for doing this is free trade." 🔴 "My second thought concerns cooperation. Who, if not us trade fair people, knows what partnership and cooperation mean: Strong trade fairs are when organisers and exhibitors are on the same page. The exhibitor advisory boards in Germany support effectively this kind of cooperation. (...) As a businessman and exhibitor, I am committed to powerful trade fair formats. Such formats generate attention, thrill visitors, bring people together and promote future topics. Please let us understand trade fairs as a collective format. (...) Consequently, the trade fair is and remains not just a good investment, but is a smart one, too!" 🔵 "And finally, a third thought that is important to me personally: Personal attitude. Trade fairs are complex, they are diverse, they are colourful. I want them to stay that way. We can no longer solve problems within narrow national borders or by marginalising people. We can only do it by working together as a community. I urge you to stand up for respect, cooperation and diversity." Find out more about trade fair trends in the German exhibition industry: https://lnkd.in/eMzzrCk9 #ufi #uficongress #changes2chances #messewirtschaft #eventprofs #messemensch #messemenschen UFI, The Global Association of the Exhibition Industry Koelnmesse GmbH
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For anyone interested in the post-pandemic comeback of trade fairs and the future of our industry, we highly recommend reading Carsten Dierig’s insightful piece for Welt, one of Germany’s leading newspapers (link German/no paywall). 📰 As he writes: “Trade fairs were among those hit hardest by the COVID-19 crisis. Venues had to remain closed, events were cancelled, and companies faced bankruptcy. Now, a series of organisers are reporting record results. Not least because the true value of trade fairs has been rediscovered.” Dierig describes how Koelnmesse, in particular, kept on investing in the future of physical trade fairs and events throughout the slump, and then managed to announce record sales in time for its 100th anniversary. The author sees a trend in one German trade fair company after another reporting its comeback and the return of international exhibitors and visitors. 💯 “Humans are social beings and prefer direct contact,” Dierig quotes our Koelnmesse CEO Gerald Böse. “We thrive on bringing people together.” Read the full Welt article here: https://lnkd.in/gpjYauqa 📸: Koelnmesse GmbH, Oliver Wachenfeld #koelnmesse #koelnmesse100 #tradefair #messen #comeback
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𝗗𝗶𝗱 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘁𝗵𝗮𝘁 𝘃𝗶𝘀𝗶𝘁𝗼𝗿𝘀 𝘁𝘆𝗽𝗶𝗰𝗮𝗹𝗹𝘆 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝗼𝗻𝗹𝘆 𝟭𝟬-𝟭𝟱 𝗲𝘅𝗵𝗶𝗯𝗶𝘁𝗶𝗼𝗻 𝘀𝘁𝗮𝗻𝗱𝘀 𝗮𝗳𝘁𝗲𝗿 𝗮𝘁𝘁𝗲𝗻𝗱𝗶𝗻𝗴 𝗮 𝗹𝗮𝗿𝗴𝗲 𝘁𝗿𝗮𝗱𝗲 𝗳𝗮𝗶𝗿? 💭 Booths that stand out with a unique presentation or message have up to 𝟱𝟬% 𝗵𝗶𝗴𝗵𝗲𝗿 𝗰𝗵𝗮𝗻𝗰𝗲𝘀 of being remembered. This highlights the importance of striking stand design. A trade show booth that truly stands out not only attracts attention but leaves a lasting impression on visitors.
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German trade fair group Messe Düsseldorf has signalled its intention to intensify its international activities with the establishment of a new corporate division, ‘Global Corporate Development and Strategy’. Claire Steinbrück will lead the new division from the New Year and joins the management board of Messe Düsseldorf reporting directly to the president and CEO, Wolfram N. Diener. Steinbrück is an experienced leader in the international trade fair business and joins from Koelnmesse International GmbH. “With Claire Steinbrück, we are gaining a proven expert in the international trade fair sector. Her strategic expertise and global perspective will play a pivotal role in further advancing Messe Düsseldorf’s internationalisation and strengthening our position in the competitive global markets,” said Diener. https://lnkd.in/ej63xqPj
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In our “Executive Corner” series, our CEO Ralf Buehler regularly shares his thoughts on topics relating to the transformation of Conrad. Today, we talk to him about the role of industry events and why he is particularly looking forward to electronicaFair from November 12th to 15th. 🙌 ➡ You and our experts at Conrad are sometimes on the road quite a lot. Why all the traveling? It's simple: we want to know what moves our customers and what they need. The analog instrument of industry events - i.e. live events such as summits, networking events and trade fairs - remains relevant even in times of digital and data-driven processes. Because this direct exchange, with an ear close to the customer, often really brings all sides forward! We therefore make intensive use of such events to present our solutions, talk to B2B partners and, of course, to screen the latest technology trends. ➡ Which conversations from recent events do you particularly remember? We are really proud that our customers often tell us at these events that we are on the right track with our platform model. Most of them know: On the road to Industry 4.0, networked procurement processes are crucial to staying ahead of the competition. And then, of course, it's fun to report on the wealth of experience from seven years of learning and to hear that Conrad Services make a difference for our business customers. ➡ Where is Conrad on the road and what is the next highlight on the calendar? Our goal is to become Europe's leading procurement platform for technical supplies. That's why Conrad employees are present at trade fairs and events all over Europe. But we are also attending more regional trade fairs than ever before. Away from the hustle and bustle, this allows us to have more trusting discussions with users and partners directly on site. This networking is a hard currency for us as a company with deep regional roots and a large proportion of local customers and suppliers. The next trade fair highlight is clearly Electronica from November 12th to 15th in Munich. At the world's leading trade fair for the electrical industry, Conrad will of course be there again with an innovative stand. I'm looking forward to the interesting discussions and to seeing many familiar faces again! #Electronica #CEO #AllPartsOfSuccess #TradeFair
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2024 will be the best trade fair year ever Messe Stuttgart GmbH closed its 2023 financial year much better than expected. With sales of 128.3 million euros and a positive result before variable rent and taxes of 0.7 million euros, the company has found its way back to success. The event calendar was well filled with 61 in-house and guest trade fairs. A total of 15,959 exhibitors presented their products and innovations in Stuttgart in 2023. 29 percent of them came from abroad. The number of visitors exceeded the million mark for the first time since the pandemic: 1,071,161 guests were counted, including 89,134 from abroad. The fact that some new products were launched, such as the Travel & Caravaning Hamburg trade fair, contributed to the success. For 2024, the trade fair company expects the highest sales financial year in its company history to date thanks to many trade fairs that fill the grounds.
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The German trade fair year 2025 is 1,107 days long. Germany's 70 or so trade fair venues will kick off the new trade fair year this Tuesday. PSI, the leading European trade fair for the promotional products industry, will kick things off in Düsseldorf for the length of three days. A dozen trade fairs will then take place in the middle of the month. In total, more than 310 trade fairs are planned in Germany this year, including more than a dozen new events on topics such as care, energy and construction. 🔴The first balance sheet for the 2024 trade fair year shows growth in all industry’s key figures. Compared to the respective previous events, an average of nine per cent more visitors (11.7 million), ten per cent more exhibiting companies (205,000) and seven per cent more stand space (7.1 million square metres) were counted at the 322 trade fairs last year. The increase is remarkable because 50 trade fairs were affected by strikes in local, long-distance and air traffic in the particularly busy first quarter of 2024. 🟣 Find out more: https://lnkd.in/eWaWi4gd #tradefairindustry
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#KnowYourShow With over 32,000 trade fairs taking place each year around the globe, identifying the right show for your product or service can be a daunting task. After all, trade fairs represent a considerable investment, usually over a 2–3-year period before you will begin to see a substantive return. So before you fill out that exhibitor application, first do your homework: ✅ Identify your goals: Are you looking to generate sales, find distributors, or raise brand awareness? This will shape your choice. ✅ Know your target market: Focus on fairs that attract your ideal clients or partners in your key industries or regions. ✅ Analyze past data: Look at attendee demographics, exhibitor lists, and testimonials from previous editions. ✅ Evaluate competition: Check if your competitors exhibit there. If so, it might signal relevance. ✅ Seek advice: Consult trade organizations, chambers of commerce, or trade fair specialists in your industry to identify key events. ✅ Consider location and scale: Balance the size of the fair with your resources. Smaller, specialized fairs can sometimes yield better ROI than massive generalist expos. The GNZCC has been assisting New Zealanders to break into international markets via strategic trade fair participation for over 35 years. Reach out to Erin via email at edaly@germantrade.co.nz or give her a call on +64 9 304 0702 if you have any questions or need assistance! #GNZCC #TradeFairSuccess #TradeFairs #ExhibitorTips #NZBusiness #TradeShowTips #ExhibitorAdvice #BusinessGrowth
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According to a study published by AUMA - Association of the German Trade Fair Industry in 2015, these are the top things visitors to German trade shows try to achieve: To look for innovations and trends (67%), procure information (64%), exchange information and experiences (56%), further their knowledge and maintain existing business relationships (48%), market observation (42%), preparing to buy after the show (32%), buying at the exhibition (26%). While I advise exhibitors to do their best to help visitors achieve those goals - being approachable, tailoring their pitch to specific visitor needs, bringing along exhibits, if possible, etc. - I also request visitors to keep in mind what exhibitors try to achieve and to put some thought into how to make their lives easier. For example, as an exhibitor, I find it difficult when a visitor requests, "Tell me about your products," but refuses to give me some context, like their background or special interest (e.g., a particular application or problem they want to solve). "I want to talk to someone from Sales" may also not be the best entry line when approaching the counter at a bigger booth. Some years ago, I put together some advice for visitors on how to approach German exhibitors to gain (more) information. I hope you find it helpful. Please feel free to add additional points or share your experience from recent events. #tradeshows #tradefairs #Germany Source AUMA: Verhalten und Struktur der Fachbesucher auf deutschen Messen (2015) https://lnkd.in/dXW_3XSq https://lnkd.in/gqscgEWK
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Trade fairs are an excellent way to attract new clients. We agree, right? ❓ But what exactly is a trade fair? A gathering of different businesses operating in one or similar industries, also known as a trade show, exhibition, or expo. It allows companies to showcase their products and services, network, raise brand awareness, attract an audience, and gain new clients. 🤑 How to get the most out of trade fairs and exhibitions? Set your goals and spend sufficient time planning and training staff members to achieve them. 💹 But how do you measure the success of a trade show? Only 24% of exhibitors set measurable objectives. There are two key ways to gauge effectiveness: Return on Investment (ROI) and Return on Objective (ROO). While ROI is simpler, ROO helps you assess broader value from the event, ensuring you're not just focusing on immediate sales. Consider both to truly understand your trade show success. Stay tuned for more interesting facts and stats about trade fairs and exhibitions. 😎
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🔄💬 We are inviting all of our exhibitors to take part in the exclusive information exchange with media on the occasion of the international press conference for #EuroTier2024 on 24 and 25 September in Offenbach (near #Frankfurt am Main). Around 50 editors from the most important professional publications from #Germany and Western and Eastern #Europe will be attending the press conference to find out the latest information on the trade fair and to attend the live announcement of the Innovation Awards medal winners. Following the press conference, journalists can look forward to the exhibitor preview: personal one-to-one meetings with exhibitors who will present company and product innovations. By providing the press with your messages prior to the trade fair, you will achieve maximum media coverage and thus increased attention in the run-up to - and at - the trade fair. 🔗 More information: https://lnkd.in/eE8HiSMC 🔗 Please register here by 10 August: https://lnkd.in/eiF2EA4E Important to know: ▪ Participation fee: 989,- EUR (plus VAT) ▪ As the number of places for companies is limited, a slot is given on the basis of first come - first serve basis. ▪ The allocation to one of the 2 groups is based on the number of registrations received. ▪ Please state how many people will be attending the networking dinner, including first and last names of your participating employees. ▪ Two persons are included in the price. Please enquire individually if you require more.
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Vice President Trade Fair Management / Geschäftsbereichsleiter Messemanagement at Koelnmesse GmbH
2moPhilip Harting's speech at the UFI Global Congress offers a compelling vision for the future of the trade fair industry. His three key points—the importance of free trade, the power of cooperation, and the value of diversity—underscore the multifaceted role of trade fairs in our global economy. By facilitating connections between businesses, inspiring innovation, and promoting cultural exchange, trade fairs contribute significantly to economic prosperity and social progress. As we embrace the challenges and opportunities of the 21st century, it is imperative that we continue to invest in and support this vital industry. Thanks for sharing your insights!