AUMA - Association of the German Trade Fair Industry’s Post

At the opening of the UFI Global Congress, Philip Harting, Chairman of AUMA, said a few words of welcome to the international audience from the trade fair industry. He shared three main ideas and put them up for discussion. 🟣 "The first thought is about trade: Trade fairs are the ultimate meeting places, hubs, focal points for people and their ideas. Trade fairs are the best marketplaces, they are places of trade and platforms for strong networks. We, the trade fair people, are bringing economy to life. We are matching supply and demand. And we are matching innovators and problem solvers. What we really need for doing this is free trade." 🔴 "My second thought concerns cooperation. Who, if not us trade fair people, knows what partnership and cooperation mean: Strong trade fairs are when organisers and exhibitors are on the same page. The exhibitor advisory boards in Germany support effectively this kind of cooperation. (...) As a businessman and exhibitor, I am committed to powerful trade fair formats. Such formats generate attention, thrill visitors, bring people together and promote future topics. Please let us understand trade fairs as a collective format. (...) Consequently, the trade fair is and remains not just a good investment, but is a smart one, too!" 🔵 "And finally, a third thought that is important to me personally: Personal attitude. Trade fairs are complex, they are diverse, they are colourful. I want them to stay that way. We can no longer solve problems within narrow national borders or by marginalising people. We can only do it by working together as a community. I urge you to stand up for respect, cooperation and diversity." Find out more about trade fair trends in the German exhibition industry: https://lnkd.in/eMzzrCk9 #ufi #uficongress #changes2chances #messewirtschaft #eventprofs #messemensch #messemenschen UFI, The Global Association of the Exhibition Industry Koelnmesse GmbH

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Bastian Mingers

Vice President Trade Fair Management / Geschäftsbereichsleiter Messemanagement at Koelnmesse GmbH

2mo

Philip Harting's speech at the UFI Global Congress offers a compelling vision for the future of the trade fair industry. His three key points—the importance of free trade, the power of cooperation, and the value of diversity—underscore the multifaceted role of trade fairs in our global economy. By facilitating connections between businesses, inspiring innovation, and promoting cultural exchange, trade fairs contribute significantly to economic prosperity and social progress. As we embrace the challenges and opportunities of the 21st century, it is imperative that we continue to invest in and support this vital industry. Thanks for sharing your insights!

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