🔈 𝐀𝐛𝐨𝐮𝐭 𝐮𝐬: 𝐒𝐚𝐛𝐫𝐢𝐧𝐚 𝐆𝐚𝐧𝐠𝐢𝐧𝐢 - 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆 𝐃𝐈𝐑𝐄𝐂𝐓𝐎𝐑 - 𝐇𝐓-𝐂𝐨𝐨𝐥𝐢𝐧𝐠 𝐒𝐫𝐥
𝐓𝐡𝐞 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐟𝐨𝐫 𝐭𝐡𝐢𝐬 𝐧𝐞𝐰 𝐬𝐲𝐧𝐞𝐫𝐠𝐲 𝐬𝐚𝐲𝐬, “𝐘𝐄𝐒, 𝐈𝐓’𝐒 𝐓𝐑𝐔𝐄”: 𝐚 𝐝𝐢𝐬𝐫𝐮𝐩𝐭𝐢𝐯𝐞 𝐦𝐞𝐬𝐬𝐚𝐠𝐞. 𝐖𝐡𝐚𝐭 𝐯𝐚𝐥𝐮𝐞 𝐝𝐨𝐞𝐬 𝐭𝐡𝐢𝐬 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧 𝐛𝐫𝐢𝐧𝐠 𝐭𝐨 𝐇𝐓-𝐂𝐨𝐨𝐥𝐢𝐧𝐠’𝐬 𝐜𝐮𝐫𝐫𝐞𝐧𝐭 𝐚𝐧𝐝 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬?
We aimed for a message that was clear and direct because we wanted to maintain the clarity and transparency that has characterized HT-Cooling since its foundation, just two years ago. My predecessor did an excellent job in this regard, which I fully support. We are simply communicating what is happening, without filters. If telling the truth is disruptive, then we undoubtedly are.
𝐇𝐨𝐰 𝐰𝐢𝐥𝐥 𝐭𝐡𝐞 𝐞𝐧𝐭𝐫𝐲 𝐨𝐟 𝐆𝐚𝐥𝐥𝐞𝐭𝐭𝐢 𝐆𝐫𝐨𝐮𝐩 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞 𝐇𝐓-𝐂𝐨𝐨𝐥𝐢𝐧𝐠’𝐬 𝐦𝐚𝐫𝐤𝐞𝐭 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲?
Anyone familiar with the cooling market knows the Galletti Group, whose long history speaks for itself. With Galletti we share the approach to the market so, despite having different objectives, we immediately found ourselves aligned on the guidelines. Obviously, for a company of HT-Cooling’s size, being able to count on the support of a company of this type is certainly a benefit and I would say that rather than increasing, it enriches the value of our positioning on the market.
𝐖𝐡𝐚𝐭 𝐯𝐚𝐥𝐮𝐞𝐬 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐭𝐨 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐞?
Joining the group does not change the quality and content of our value proposition. In fact, it enhances them. We will continue to emphasize the importance of dialogue and listening, which, combined with the experience and know-how of our technical and sales staff, have proven to be winning arguments in the market. We clearly understand who we are and who we can become, especially now with a group like Galletti by our side.
𝐈𝐟 𝐲𝐨𝐮 𝐡𝐚𝐝 𝐭𝐨 𝐜𝐡𝐨𝐨𝐬𝐞 𝐚 𝐬𝐨𝐧𝐠 𝐭𝐨 𝐞𝐱𝐩𝐫𝐞𝐬𝐬 𝐭𝐡𝐢𝐬 𝐧𝐞𝐰 𝐬𝐭𝐞𝐩, 𝐰𝐡𝐚𝐭 𝐰𝐨𝐮𝐥𝐝 𝐢𝐭 𝐛𝐞?
Definitely «We will rock you» by Queen. An energetic song born because Queen first understood the importance of people involvement to turn a concert into an event where audience is almost more central than the performers. A point of view we share.
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