AuthoredUp’s Post

Employee advocacy has emerged as a powerful strategy that allows organizations to harness the networks and influence of their own team members. Explore how leveraging team’s networks can significantly scale your business. Delve into the key benefits of employee advocacy, practical steps to implement an effective program, and best practices for encouraging participation. Get the guide now! #EmployeeAdvocacy #EmployeeEngagement #SocialMediaMarketing

Employee advocacy has emerged as a powerful strategy that allows organizations to harness the networks and influence of their own team members. Explore how leveraging team’s networks can significantly scale your business. Delve into the key benefits of employee advocacy, practical steps to implement an effective program, and best practices for encouraging participation. Get the guide now! #EmployeeAdvocacy #EmployeeEngagement #SocialMediaMarketing

Employee advocacy has emerged as a powerful strategy that allows organizations to harness the networks and influence of their own team members. Explore how leveraging team’s networks can significantly scale your business. Delve into the key benefits of employee advocacy, practical steps to implement an effective program, and best practices for encouraging participation. Get the guide now! #EmployeeAdvocacy #EmployeeEngagement #SocialMediaMarketing

Employee advocacy has emerged as a powerful strategy that allows organizations to harness the networks and influence of their own team members. Explore how leveraging team’s networks can significantly scale your business. Delve into the key benefits of employee advocacy, practical steps to implement an effective program, and best practices for encouraging participation. Get the guide now! #EmployeeAdvocacy #EmployeeEngagement #SocialMediaMarketing

Employee advocacy isn’t just for marketing. You’ve probably heard me say this before, but I had to say it again after seeing this report the team put together. Out of 11,107 LinkedIn posts in 2023 from an enterprise employee advocacy program… The number 1 post for driving website traffic came from the CEO, outperforming the 2nd highest post by 62%. When looking at the top 25 most-clicked posts, marketing only accounted for 16%. Whereas the CEO alone? 24%. Directors and Board Members? Another 24%. If you limit your advocacy program to just marketing and sales teams, you’ll be limiting your results. The same approach also applies to the type of content receiving clicks. Employee LinkedIn audiences were more interested in Company News and Industry News over product/service-specific content. #EmployeeInfluence #SocialMediaMarketing #SocialMediaStrategy

How do marketing teams benefit from employee advocacy? Is employee advocacy ONLY for marketing teams? There are plenty of misconceptions about who/which departments see the most benefit from an employee advocacy program. There’s no smoke without fire, though, and I believe that these misconceptions exist because marketing teams stand to benefit the most, no matter your program’s goals. Ultimately, an employee advocacy program means more people sharing your company’s content. More shares elevate your brand exposure, and better exposure leads to more brand awareness. There’s much more to it, of course, but I’ll let Bradley Keenan 🏂 cover the specifics 👇 If, like me, you’re a video/audio first learner, then definitely check out the new video series the team is putting together on YouTube. #EmployeeInfluencers #EmployeeAdvocacy

Employee advocacy isn’t just for marketing. You’ve probably heard me say this before, but I had to say it again after seeing this report the team put together. Out of 11,107 LinkedIn posts in 2023 from an enterprise employee advocacy program… The number 1 post for driving website traffic came from the CEO, outperforming the 2nd highest post by 62%. When looking at the top 25 most-clicked posts, marketing only accounted for 16%. Whereas the CEO alone? 24%. Directors and Board Members? Another 24%. If you limit your advocacy program to just marketing and sales teams, you’ll be limiting your results. The same approach also applies to the type of content receiving clicks. Employee LinkedIn audiences were more interested in Company News and Industry News over product/service-specific content. #EmployeeInfluence #SocialMediaMarketing #SocialMediaStrategy

Employee advocacy isn’t just for marketing. You’ve probably heard me say this before, but I had to say it again after seeing this report the team put together. Out of 11,107 LinkedIn posts in 2023 from an enterprise employee advocacy program… The number 1 post for driving website traffic came from the CEO, outperforming the 2nd highest post by 62%. When looking at the top 25 most-clicked posts, marketing only accounted for 16%. Whereas the CEO alone? 24%. Directors and Board Members? Another 24%. If you limit your advocacy program to just marketing and sales teams, you’ll be limiting your results. The same approach also applies to the type of content receiving clicks. Employee LinkedIn audiences were more interested in Company News and Industry News over product/service-specific content. #EmployeeInfluence #SocialMediaMarketing #SocialMediaStrategy