AuthoredUp’s Post

Today, I’ll cross 700 days posting on LinkedIn. I started from zero 2 years ago. I literally didn’t know what I was doing and began sharing lessons from my mismatched 7 years in corporate. For the first 3 months, all my posts flopped. But over time, I figured out how this digital writing game works. What changed? I didn’t focus on using the latest hacks or on what cohort could grow me fastest. No, my number one growth rule for this platform has always been painfully simple: “Keep showing up every day and provide massive, unparalleled value to one audience.” That simple rule helped me build: - A community of 60,000 - Build the brands of 30+ executives - Internet business generating $50k per month More most of all: A life where I can do what I want, when I want, with who I want, wherever I want. All from showing up to hit post every day. So if you’re sitting on the fence about LinkedIn… Or feeling like giving up because your not growing fast enough… Just know your dream life is literally on the other side of 6-12 months of relentless execution. Now is still the best time to lock in on LinkedIn. Show up with relentless consistency. Measure your impact in years, not months. Watch what happens. Who else is sending it big for the last half of 2024? Let me know in the comments.

ALERT: LinkedIn Algorithm Update 🚨 Yup, LinkedIn changed things up again—because who doesn’t love a moving target, right? Here’s the ultimate cheat sheet to keep your posts from disappearing into the void: ⤷ Carousel Posts 6-12 slides, under 50 words each. Keep it light—no one’s got time for your LinkedIn novel! ⤷ Image Posts 3-5 images, 900-1,500 characters. Show off, but keep it professional-ish. ⤷ Text Posts 600-1,200 characters. First line = make or break. Grab their attention or it’s a ghost town! ⤷ Video Posts Short & vertical (60-90 secs). Think TikTok meets LinkedIn. People scroll fast! ⤷ Polls 3 options are the magic number, and comments boost reach like crazy. Follow these tips or get ready to watch your engagement flatline.

The LinkedIn algorithm myth: debunked. I followed the "best time to post" advice on LinkedIn. Result? My engagement dropped by 50%. Here's what happened: 1. Before (posting at 8pm): 125 average engagements per week 2. After (posting at 10am): 74 engagements last week Lesson learned: Best practices aren't universal. What works instead: 1. Experiment relentlessly: Try different posting times, content types, and formats 2. Track your results meticulously: Use LinkedIn analytics to monitor engagement trends 3. Adapt quickly: Pivot your strategy based on real data, not generic advice 4. Know your audience: Understand when YOUR followers are most active 5. Focus on value: Great content trumps perfect timing every time Remember, growth on LinkedIn isn't about following a rulebook. It's about constant iteration, learning, and improvement. What unconventional LinkedIn strategy has worked for you? __ P.S. If you’re a founder looking to grow on LinkedIn, check out PostHero to help build your audience.

One of my goals for 2024 was to start taking my own social media seriously. I'm a classic case of 'the cobbler with no shoes'... I spend so much of my time implementing strategies for my clients that I often forget about myself! With that being said, I decided that I was going to start taking LinkedIn seriously and that's exactly what I've been doing for the past month and here is why you should too → My post impressions have increased over 20% → My connections have increased over 10% → My engagements have increased nearly 30% I often talk about consistency with my clients. When I say 'consistency' I don't mean you have to post every single day. I haven't done that. It's the actions you take consistently. → Consistently learning → Consistently experimenting → Consistently improving Learning about whats working, what isn't, analysing why and then forming a strategy around that to improve and grow. I'll say it once, I'll say it a thousand times... If you want to grow on social media, you can't just wait for it to happen without putting in any effort. You have to stay consistent.

Some posts take off, while others don’t. Any ideas why? It’s all about LinkedIn’s algorithm. With ~900 million users, it sorts posts into three groups: ⇢ Spam ⇢ Low Quality ⇢ Clear To get your post seen, you need it in the "clear" category. From there, LinkedIn tests it with a small group. If they engage (likes, comments, shares), the platform pushes it to more people. The more interaction, the further it goes — maybe even trending. So, how do you get into the high-quality bucket? → Don’t put links directly in the post. → Only tag people who will engage. → Post content that’s relevant to your audience. → Space out your posts — posting too often can hurt visibility. → Share content that drives real conversation. Comments carry more weight than likes or shares, so focus on creating engagement. Follow these tips, and you’ll boost your reach. How do you get people talking in the comments?

I’ve started tracking metrics related to my LinkedIn posting, and the results surprised me. My main goal with posting more on LinkedIn was to grow my follower base, to support future business endeavors. So, I realized I should start tracking whether I was succeeding. Despite a consistent increase in my follower numbers, once I started digging into the metrics, I realized I wasn’t succeeding to the extent I thought I was. I figured this out by documenting my total followers and total connections every day, and then calculating my “true” follower number (followers - connections). I realized that about 50% of my follower growth was just from making new connections. There’s a broader lesson here: When you're working towards a goal, make sure you’re looking at metrics. And when you are, make sure you’re looking at the right ones. In basically any context, good metrics give you good insights. I’m not going to change anything yet. But getting a better understanding of my progress is making me think differently about how successful I’ve been and the time/value tradeoff.

The LinkedIn Maths that's transforming businesses... I've tracked many top creators LinkedIn activity for the past year. The results are incredible! Here's what I discovered after keeping tracks on the top voices on here... Watching them create: → 1,000'𝘀 𝗼𝗳 𝗽𝗼𝘀𝘁𝘀 → 𝗠𝗶𝗹𝗹𝗶𝗼𝗻𝘀 𝗼𝗳 𝘃𝗶𝗲𝘄𝘀 → 1000'𝘀 𝗼𝗳 𝗻𝗲𝘄 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀 → 1,000'𝘀 𝗼𝗳 𝗹𝗲𝗮𝗱𝘀 Watching people's profiles grow, more traction on every post... All from one small daily habit. The reality is, like so many things in business... It's down to the numbers. Here's the low down on what really works:- → Consistency is the ultimate multiplier ↳ Posting just once a day led to 365 touchpoints with their audience. Small actions, compounded. → Views are vanity, conversations are sanity ↳ It's not about reach, it's about resonance. 1 meaningful interaction beats 1000 passive views. → The 5% rule changes everything ↳ Connecting with just 5% of post viewers leads to thousands of new, relevant connections. → DMs are the new sales calls ↳ 10% of new connections turn into conversations. The platform isn't just for content, it's for conversion. → ROI is real and measurable ↳ With an average 5% conversion rate, these creators gain hundreds of new clients. All from consistent LinkedIn presence. The formula isn't magic—it's mathematics. 1 post a day × 365 days × 1000 average views = 365,000 opportunities to make an impact ➡️ 𝗕𝗲 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁. ➡️ 𝗕𝗲 𝗲𝗻𝗴𝗮𝗴𝗶𝗻𝗴. ➡️ 𝗕𝗲 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹. Keep turning up. The results will speak for themselves! ~~~~~~~~~~~~~~~ Found this interesting? Hit the 🔔 icon in my profile. Get notified when I share more LinkedIn insights. Repost to help another CEO unlock their LinkedIn potential. ♻️

Ever feel like playing hide and seek with the LinkedIn algorithm? It's time to step into the spotlight and keep your profile buzzing with activity! Share your insights, sprinkle in your thoughts on trending topics, and let those keyboard keys sing with your original content. It’s not just about being seen; it’s about showing you’ve got juice. Think of it as giving the LinkedIn algorithm a friendly nudge, saying, 'Hey, remember me? I’ve got things to say!' Staying active isn’t just helpful for the algorithm; it’s your personal brand shouting from the digital rooftops. So, what are you waiting for? Get those posts rolling and let the world know you're not just another face in the crowd. Drop a comment with your latest insight or share a post that's got you thinking. Start a buzz of conversation together! #LinkedInLively #StayActiveStayAhead #ProfessionalBuzz #BrandBuilding #NetworkingMagic

Is it just me, or is LinkedIn's insistence on prioritizing "Top Posts" over "Recent" super annoying? While I get the intent behind curating content to increase profits, their constant reset to "Top Posts" is a truly awful experience as a user. Functionality vs. Monetization I understand the need for platforms like LinkedIn to monetize effectively. However, enhancing user experience should be paramount. Ensuring the platform remains functional and user-friendly is crucial. After all, the value of a social network lies in its ability to connect and inform, seamlessly. A more balanced approach, perhaps one that remembers user preferences for post sorting or offers a more intuitive way to switch between "Top" and "Recent," could be the key. This would not only respect user preferences but also maintain the platform's utility and relevance. How do you navigate your LinkedIn feed? Do you prefer the curated "Top Posts," or are you in the camp that values the immediacy of "Recent" updates? And importantly, how can LinkedIn evolve to better serve our diverse needs? #LinkedInFeedback #UserExperience #SocialMediaNavigation

🔍 Some observations about consistently posting on LinkedIn for over 6 months: - The posts I put the most effort into, imo packed with valuable insights, almost always underperform in terms of impressions, interactions and reactions. - Short, punchy posts with just a few key points seem to resonate best. It can be a night and day difference. Literally 5 likes vs 800+ likes. Is this just LinkedIn, or do people really have the attention span of a toddler on espresso? The algorithm seems super unreliable. This makes me think. Maybe this is why so many people start a blog: to deliver value to an audience that genuinely seeks it. LinkedIn almost feels like every other social platform: scroll, scroll, scroll and a quick like on a meme that probably took five seconds to create. Something to do with dopamine I believe? What is everyone else's experience?