Heard about SearchGPT yet? It's changing the game for SEO and organic traffic, and not in the way we hoped. As AI-driven answers become more prevalent in search results, websites are seeing a drop in traffic, with some reporting up to a 30% decrease. The question now is, how do you stand out in this new landscape? No need to worry (Pun intended, we need to worry!) So, herezz what I'm doing Produce unique, authoritative content that offers deep insights, expert opinions, and original research that AI can't replicate. Leverage multimedia like images, infographics, and videos to enrich your content and increase engagement. Optimize for user intent using tools like Ahrefs to align your content with user searches, making it more relevant and effective. For featured snippets, structure your content with clear, concise answers and use schema markup to enhance your chances of being featured. Adapt to AI-driven search by focusing on long-tail keywords and developing niche content that AI may not cover in detail. To diversify your traffic sources, build strong social media channels, and utilize targeted email marketing campaigns. #chatgpt #searchengine #seo #searchgpt #contentmarketing #organictraffic #digitalmarketing

🌐 SEO Beyond Google: Mastering Gen Z and AI Search Engines in 2024 🌐 As search habits evolve, optimizing just for Google isn’t enough. Gen Z is turning to platforms like TikTok and Instagram Reels for answers, and AI engines like SearchGPT, Perplexity AI, and Google Gemini are reshaping search. Here’s how we can rethink SEO for these new-age platforms and connect with a Gen Z audience effectively: 1. Trend-Driven Social SEO Platforms like TikTok favor engagement over keywords. Use trending hashtags, relevant sounds, and Gen Z-friendly language like "hot take" or "spill the tea" to align with user intent. 2. AI-Centric Content AI search engines focus on conversational language and specific answers. Craft concise, chatty content with natural language and contextual slang that sounds more like a friend’s advice than a formal article. 3. Keywords & Gen Z Language Go beyond basic keywords and embrace Gen Z terms like "vibe check" or "big mood." Follow trending hashtags on TikTok and Twitter for the latest terms and pop culture references to stay relevant. 4. Visual & Video Optimization Gen Z consumes content on the go, often without sound. Vertical videos (9:16) are a must, and subtitles increase accessibility. Make the first 3 seconds count with bold text overlays and vibrant visuals. 5. Social Proof as Authority Social platforms prioritize engagement and social proof over formal authority. Encourage comments and shares by creating relatable content with impactful visuals or storytelling that invites interaction. 6. Visual & Audio Search Tag images, videos, and sounds with keywords and trends, especially on TikTok, where audio search is huge. Using trending sounds also boosts discoverability, keeping content part of active searches. 7. AI-Friendly Semantic Content AI engines like Gemini thrive on content clusters. Build a content ecosystem with related themes (e.g., sustainability, wellness tips), so these platforms can better understand and categorize your expertise. 8. Flexible Updates AI-driven platforms adapt fast to trends. Keep refreshing content with current references and trending keywords to stay visible in the search flow. Want to optimize for the platforms Gen Z loves and AI search engines understand? Follow these steps to stay relevant, visible, and ready for 2024’s search landscape. 🌍🚀 #SEO2024 #GenZMarketing #AIsearch Connect with me for SEO Consultation.

From Traditional SEO to AI-First Search. Why your Agency can't keep up? The world of SEO has shifted. It's no longer about stuffing in keywords but about delivering on intent, relevance, and experience. Search engines, and now the AI platforms are prioritizing: ⭐ Intent Mapping: Understanding and solving what your audience really wants. ⭐ Content Relevance: Providing depth with real, measurable value. ⭐ Experience: Speed, engagement, and seamless buying. SEO is not just websites and Google anymore. Perplexity, Amazon, Instagram, TikTok et al are redefining how consumers discover, engage, and shop. For brands, this means expanding beyond traditional search strategies to win across all the audience touch points. At Sangria by dotkonnekt, we’re building for SEO in this new era. By combining shoppable content and programmatic page creation, we empower brands to dominate both traditional search and emerging AI-driven platforms. Ready to scale your organic growth, faster and smarter? Let's konnekt. 💡 #SEO #AI #SearchInnovation #SangriaExperience

📣 Three reasons to rethink your organic and paid search strategies for 2025: 1) Websites are becoming less relevant: AI chat is making no-click content more convenient, reducing the need for traditional multi-click searches that take users to websites. 2) Search and AI chatbots are converging: Platforms like Perplexity, ChatGPT, and Meta are integrating search capabilities, changing how users find information. 3) Search isn't just Google anymore: With TikTok, Amazon, and others stepping up, Google’s share of the U.S. search-advertising market is projected to drop below 50% in 2025 (eMarketer).   💡 Actionable tips for forward-thinking marketing teams: 1) Adapt content strategy to publish primarily product info on corporate websites and distribute educational, thought leadership and research-based content on other sites (with high domain authority) that are likely to be used to train LLMs. 2) Develop a GEO (generative engine optmization) Center of Excellence that integrates traditional SEO practices with an understanding of how AI models process and prioritize content. 👉 Optimize for conversational queries 👉 Structure content so that can easily extract and summarize information 👉 Build a strong online presence where your content is relevant and well-cited to improve your chances of appearing in AI-generated search results Read the full WSJ article on why "Googling is for Old People" (unlocked gift article): https://lnkd.in/gr6CMUSX #SEO #search #contentstrategy #GenAI

🚀 Big News for Digital Marketers & SEO Experts! 🚀 As OpenAI gears up to launch its own AI-powered search engine, the digital marketing landscape is set to experience some transformative changes. Here's what you need to know: 🔎 SEO Reinvented: Forget the traditional focus on keywords and backlinks. OpenAI's approach could shift the emphasis towards content quality, relevance, and user intent. It's time to rethink our content strategies to align with a more sophisticated understanding of context and user interactions. 🔎 User Engagement: With a potential shift away from standard search results to more interactive formats, creating engaging and conversational content will become crucial. This evolution in search could redefine user experience, making it more dynamic and engaging. (I wrote about preparing for this about a year ago) 🔎 Ad-Free Future?: OpenAI’s Sam Altman hints at an ad-free search model, challenging the current ad-driven ecosystem. Digital marketers might need to pivot towards organic reach and alternative platforms for visibility. 🔎 Privacy-Centric Marketing: As user privacy becomes a bigger concern, a transparent, consent-based approach to data will become more important than ever. This aligns with growing consumer awareness and could change how brands interact with their audiences. 🔎 A More Competitive Space: The introduction of a new major player in the search engine market could fragment the landscape, offering new traffic sources and reducing dependency on Google. This means more opportunities for brands to be seen and heard! 🔗 Stay Ahead: As these changes unfold, staying informed and adaptable will be key. Embrace the new, experiment with your strategies, and keep an eye on how AI continues to reshape our digital world. #DigitalMarketing #SEO #AI #OpenAI #Innovation #TechNews

SEO is DEAD ❌ Are you also part of the people who say this? 🤔 Maybe it’s the emergence of AI, or probably the constant changes in search algorithms that have led to this misconception. Well, let me bust your bubbles: SEO is very much alive and kicking!😀 Here’s why you shouldn’t believe the hype: ✅Search Engines Keep Evolving: Sure, Google and other search engines are constantly updating their algorithms, but that doesn’t mean they’re ditching SEO. Instead, they’re trying to make the search experience better for users. If anything, this means SEO is more important than ever to stay relevant! ✅AI and SEO Go Hand in Hand: With AI becoming more popular, it’s easy to think SEO might fade away. But in reality, AI tools can help us do our jobs better. They can analyze data and help us understand what our audience really wants. So, instead of competing, think of AI as a helpful partner in your SEO journey. ✅It’s All About User Experience: Nowadays, SEO isn’t just about stuffing keywords into your content. It’s about creating something valuable for your audience. If your content answers their questions and provides real solutions, you’re already winning in the SEO game. ✅Voice Search is on the Rise: With more people using voice assistants like Siri or Alexa, optimizing for voice search is becoming a must. This trend shows that SEO is adapting and will continue to be relevant as we change the way we search for information. ✅Local SEO is Thriving: Many businesses are still relying on local SEO to attract customers nearby. People want to find local services fast, and that’s where good local SEO comes in! So, the next time you hear someone say 'SEO is dead', just roll your eyes 🙄 and remind them that it’s more alive than ever! I’m Aramide Shuaib, a passionate Content Writer & SaaS Content Marketer. I create SEO-optimized content that boosts organic traffic 📈 and converts readers into loyal customers. What’s a common SEO myth or misconception you've heard before? Share your thoughts in the comments below! 👇 #SEO #ContentMarketing #SEOMyths #AI #CareerGrowth #LinkedInTips

Are we on the verge of a search revolution? 🚀 For years, SEO has been all about optimizing for Google. While there have been other search engines, Google has always dominated the market. But is that about to change? Yesterday, I attended a webinar on OpenAI's introduction of SearchGPT, an AI-powered search engine built on ChatGPT—and it is set to revolutionize the marketing landscape. From first looks, #SearchGPT is not just about keywords and ranking pages. It understands context, user intent, and delivers more conversational, personalized results. This shifts the focus from traditional SEO tactics to #AI driven content optimization, where success won't just depend on backlinks or meta tags but on creating valuable, interactive content that engages users in real-time. Should we all start preparing new marketing strategies that moves away from trying to rank higher in Google’s search results to optimizing for relevance, engagement, and user interaction—a more holistic, human-centered approach? 👉 Read my article: https://lnkd.in/ddrmDw-A 👉 SearchGPT prototype: https://lnkd.in/dsCqm3k4

Ready to boost your SEO for 2025? With AI transforming how people search and interact online, staying competitive means shifting to a user-first approach in your SEO strategy. Here are six essential steps: 📍Create Content with the User in Mind: Focus on relevance, not just rankings. Google’s Helpful Content Update rewards content that serves real user needs. 📍Elevate Your Brand’s Authority: Share your expertise authentically to build trust and credibility. 📍Regularly Audit Content: Keep quality high across your site to maintain visibility. 📍Enhance Engagement: Use engaging headlines, visuals, and a seamless mobile experience. 📍Adapt to AI-Powered Search: Optimize for AI-driven features like “People Also Ask” and rich snippets. 📍Optimize for Google and Bing: AI has upped Bing’s relevance—maximize your reach by optimizing for both. Implement these strategies to stay visible and connect meaningfully with your audience as AI continues to shape the digital landscape. To read the full article, check out our blog post at https://lnkd.in/eXGBiCZj #SEO #AIMarketing #DigitalMarketing #ContentStrategy #CreateBrandNV

SEO is being transformed by AI, revolutionising how brands optimise their online presence for search engines and audiences alike. With AI, SEO strategies are becoming more efficient and intelligent, allowing for the analysis of search trends, competitor performance, and content relevancy in unprecedented ways. Using AI for SEO opens up new ways to make websites stand out. It helps us quickly understand lots of data, improve how we use keywords, and make content more relevant. Leading tools like Surfer @semrush and Ahrefs are at the forefront of this transformation. Surfer offers detailed analysis for content optimisation, SEMrush provides comprehensive SEO insights across various aspects of digital marketing, and Ahrefs specialises in backlink analysis and SEO metrics. Leveraging these AI-powered tools can significantly boost a brand's visibility, engagement, and ranking on search engine results pages, marking a strategic shift towards data-driven SEO practices. #digitalmarketing #APMInsights #digitalmarketingexpert #AIinSEO #SurferSEO #SearchRevolution #DigitalMarketingAI #SEOStrategy #ContentOptimization #KeywordResearch #SERPAnalysis#SEOTools #AIContentCreation #SearchEngineOptimization

📌 7 SEO Trends You Can’t Ignore in 2025 The SEO game is changing faster than ever. With AI, evolving search behaviors, and new SERP features, staying ahead requires adapting your strategy. Here are 7 key trends to focus on in 2025: 1) AI Overviews: - AI-generated answers are taking over search results. - To stay visible, optimize for E-E-A-T (Experience, Expertise, Authority, Trust) and target middle-funnel content. 2) E-E-A-T is King: - Google’s AI and users trust content that’s credible and helpful. - Build trust through expert content, certifications, and user-focused insights. 3) Forum Traffic Surge: - Google is pushing forums like Reddit and Quora higher in SERPs. - Consider engaging with your audience on these platforms to maintain visibility. 4) Video SEO: - YouTube videos are dominating SERPs. - Invest in video content and optimize for YouTube to diversify your reach. 5) Stick to Basics: - Traditional SEO strategies - like local optimization and keyword-rich content - still drive results. - Don’t abandon what works. 6) Zero-Click Searches: - Featured snippets and direct answers mean fewer clicks. - Create content that directly satisfies user intent. 7) OmniSEO™: - SEO isn’t just Google anymore. - Optimize for platforms like ChatGPT, Meta AI, and YouTube to capture a broader audience. The takeaway? SEO success in 2025 is about balancing the new with the tried and true. Focus on users, adapt to trends, and your efforts will pay off. 💡 Which of these trends are you already seeing in your strategy? Let me know in the comments! 👇 #seo #seotrends #seotips #localseo #dineshkatyare