Automotive News Europe’s Post

To amplify MG Motor Europe’s market debut in Malaysia, SAIC Motor Malaysia orchestrated a launch blitz with Kingdom Digital across multiple platforms, showcasing the vehicles’ tech prowess and design language.   Talking about the campaign, Rick Kee Phang, head of marketing at SAIC Motor Malaysia Sdn Bhd, said, “Being part of MG’s rebirth is an absolute honor. Together with our partners, we’re injecting Malaysia’s roads with adrenaline-packed driving adventures.” Meanwhile, Ryan Ong, chief executive officer of Kingdom Digital, commented, “We’re excited to be a part of SAIC Motor’s entrance into Malaysia. Armed with our marketing wizardry, we’re set to catapult MG to the forefront of the automotive arena.”         #marketing #campaign #malaysia   ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

BGM OMD’s client, Mercedes-Benz in Greece, wanted to see how their campaign was resonating with consumers and how it compared to competitors' campaigns. Their solution? Activating DV Authentic Attention® to evaluate performance. Download our case study to learn how Mercedes-Benz’s attention index was 24% higher than that of other automotive advertisers’ performance, driving a 5% increase in conversions. https://buff.ly/3UOQEda

It may be true that "you can't compete with Santa Claus," but you can still end your dealership's year strong and set yourself up for success early 2025. It's a critical consideration phase for customers who will eventually buy during Presidents Month and beyond!! Don't miss out, contact CRG Auto today. #agency #automotiveagency #video #automotiveadvertising #automotivemarketing #marketing #advertising #adagency #digital #endofyearstrategy #strategy

I recently held a Head of Revenue role (which was responsible for Sales and Marketing functions). So, I know too well how short term performance measures pervades leadership attention and decisions. Yet, to the chagrin of some leadership, I would steadfastly point to brand measures and frequently and confidently reference qualitative data (which made them uncomfortable) because of their bias to quant data. To them, qual was laughable….To me, it was human, provable and equally valuable and should coexist. Funnily enough one of the most effective campaigns I recommended (was to call people, yes actually phoning them!). This worked and was effective in driving behavior. We could see the final actions - but they couldn’t be accurately tracked by the digital attribution models. Suffice to say this was one of the highlights of my career! That’s why I’m intrigued by this WSJ story. In this case, rather than manage and lean into the tension - Hyundai have decided to seperate ‘performance’ vs ‘creative’ (and therefore ‘brand’) marketing roles and accountability! I wonder if they’ve read the work of Binet & Field? It wasn’t cited or quoted in the article either and their work has an abundance of evidence of why and how performance and brand marketing should coexist for growth (and suffice to say brand leads to long term success!!) What say you about the Hyundai approach in this article Les Binet ? I’d love to know your take and any nuggets of wisdom you might share on this story. Frankly I believe that the WSJ should have included you!!! cc Lena Roland Rebecca Peel Ann Marie Kerwin - putting this on your radar based on our recent convos; perhaps a story for you to cover? #brand #marketing #kpi #performance #creativity

Just read this inspiring article about Iviwe Poti's journey to becoming a top digital marketing specialist at Isuzu SA. Her dedication, strategic thinking, and innovative approach are truly motivating. As a fellow digital specialist, I found her story a great reminder of the impact we can make through our work. 🚀 Check out her journey and be inspired! #DigitalMarketing #socialmediaspaces

Kia Italy improves its network performance with an integrated Sales Performance and Network Management Solution. In today's competitive automotive landscape, optimizing dealership area of responsibility and their sales performance is crucial. That's why we are excited to share how Kia Italy has leveraged Optimum’s NOVA solution to achieve tangible benefits. NOVA, a comprehensive Network Planning and Performance Management tool, has empowered Kia Italia S.r.l. to streamline both dealer network planning and sales performance analysis. This dual approach not only enhances dealership performance improvement but also drives overall network success. Explore how this innovative solution has transformed Kia Italy's operations and delivered substantial benefits. Read the full success story here: https://hubs.li/Q02LTfSf0 #KiaItaly #Networkplanning #Geomarketing #SalesPerformance #NetworkManagement #OptimumInfo #NOVA

🇨🇳🇪🇺 Do you understand Chinese brands? Kai Quian, the Director of Sales and Network Germany at XPENG Deutschland, gives insights into their strategy and why dealers are their entry ticket to the German market: 1️⃣ “We have decided on the classic dealership model (…). Those we targeted have an existing infrastructure. They don't have to make a huge investment for a new brand.” 2️⃣ “We focused on regional dealer groups (…) who have been there for generations. All their customers in the countryside or the cities, they know them—they don't trust the brands—but they trust the dealer brands.” 3️⃣ “The dealer needs to take us as one of them, let's say, top 5 brands in their portfolio. They are willing to grow with us and not just try us out to see if it's going to work.” Do you want to learn more about the strategies Chinese brands are adopting? How they plan to establish themselves in Europe, and which brands we will likely see? 👀 🖥️ Watch the full panel on China as a Trend Market: https://lnkd.in/ebNMMxWx 🗣️Jochen Tueting (CEO, Chery Europe GmbH), Franz Wimmer (Director Product, PR & Marketing, ELARIS AG), Morten Ravn Frederiksen (Head of Strategy, The Nic. Christiansen Group),Don Dahlmann (Journalist, Business Insider). #more #more24 #mobile #mobilede #MovingMobiltiyTogether

📢 Big news from Hyundai Motor America! The company is revamping its marketing structure by removing the Chief Marketing Officer role and splitting its marketing division into two specialized teams: Performance and Creative. 🚀 🎨 Angela Zepeda, former CMO, is now taking the reins as Chief Creative Officer, leading the charge on all things creative – social media, experiential marketing, multicultural marketing, and more. 🌟 📊 Meanwhile, Sean Gilpin steps in as Vice President of Marketing Performance. His team will focus on data-driven strategies, media buying, and customer communications. 📈 Hyundai's bold move aims to bolster marketing capabilities, drive performance, and deepen consumer engagement through innovative, data-backed initiatives. We can't wait to see the impact on the brand's marketing strategy and performance! 🚘💨 #Hyundai #MarketingStrategy #AutomotiveIndustry

Iviwe Poti’s journey from managing ISUZU SA’s LinkedIn account to leading critical sub-divisions like product marketing, PR, and communications is nothing short of inspiring. As one of the youngest specialists at the company, Iviwe discusses the challenges she’s encountered and her strategies for driving engagement in a competitive industry. Learn more about her journey, the obstacles she’s overcome, and what it takes to lead in the ever-evolving world of automotive marketing: https://lnkd.in/dMFqVnnm #WomensMonth

🇧🇪 Germany is setting a new standard with its leadership in plant-based sales across Europe. 📈🌱 While the industry expands rapidly in regions like Poland 🇵🇱 and Romania 🇷🇴, keeping pace with these advancements is crucial but often complex. The competition is fierce and gaining a significant market share demands more than just great products. Levo provides strategic marketing expertise tailored specifically to the plant-based sector, enabling your brand to shine brightly amid the competition. Don't just participate in the market; dominate it. Explore Levo's services to take your plant-based marketing to the next level: https://buff.ly/3dt6lUx 🚀💚 #PlantBasedRevolution #StrategicMarketing