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Customer experience is how organizations win, yet the path to that success is far from straightforward with a variety of touchpoints, non-linear journeys, changing preferences and behaviors. This is why customer journey orchestration has become vital, empowering companies to navigate these complexities and deliver consistent end-to-end experiences. Tony Lama, Avaya's Senior Vice President and General Manager of Product, shares his insights on how customer journey orchestration is revitalizing the way businesses approach CX: https://lnkd.in/eH7Wmy4D

Exploring customer journey orchestration as a competitive differentiator

Exploring customer journey orchestration as a competitive differentiator

cio.com

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