As part of a new multi-year partnership with the Dallas Cowboys NFL football team, LG Business Solutions USA has completed the first installation of its LG MAGNIT Micro LED displays at the AT&T Stadium in Arlington, Texas. “LG’s innovative display technology has ushered in a new era in the evolution of Micro LED displays, and we are proud to have these displays installed at AT&T Stadium, home of the Dallas Cowboys,” said David Bacher, head of marketing for LG Business Solutions USA. “Over the course of our new multi-year partnership, we look forward to introducing fans to even more of our award-winning display technology and solutions.” As the “Official Display Partner of the Dallas Cowboys,” LG Business Solutions USA is now the preferred provider of displays at AT&T Stadium and at The Star – the Cowboys’ training facility and corporate headquarters in Frisco, Texas. As part of the first phase of a significant stadium refresh and renovation in preparation for the 2026 FIFA World Cup, seven LG MAGNIT Micro LED walls have been installed in the newly renovated Bank of America Founders Club. More than 600 LG 4K commercial displays also are featured in the stadium’s suites. Complementing LG Business Solutions USA’s technology alliance with the NFL team, LG’s U.S. Home Entertainment Division (named “Official TV Partner of the Dallas Cowboys”) is providing digital advertising throughout AT&T Stadium for all preseason and regular season games and other Cowboys-sponsored events including concerts, rodeos and motorsports shows. In addition to placement of award-winning LG OLED TVs in AT&T Stadium premium suites, this marketing collaboration will include in-stadium and broadcast digital marketing initiatives including presenting sponsorship of the “The Break,” the Dallas Cowboys’ most watched video podcast, which features 120 episodes annually. LG Electronics USA’s partnership with the Dallas Cowboys, known as “America’s Team,” represents a major LG marketing initiative with national reach; at the same time, it builds on the company’s strong existing ties to the local community. North Texas is home to hundreds of local workers – at LG’s air solutions training academy and service centre in Farmers Branch, at LG’s electric vehicle charger production factory that opened earlier this year in Fort Worth, and at LG’s million-square-foot distribution centre for consumer electronics and home appliances, which has been in the Dallas area for three decades. LG Electronics Australia Pty Ltd
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