Publicly traded stocks for beer, wine and spirits companies sank following the U.S. Surgeon General's call for the U.S. to adopt cancer warning labels on alcoholic beverages.
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In subscribers' inboxes today: A video conversation that unpacks the occasion, dosage, and consumer for THC beverages. We're chatting with Phil McFarland, U.S. general manager of Wherehouse Beverage Co., which produces the THC drink brands WYNK™ and Countdown. After a career in craft beer, McFarland has been all-in on weed. Our conversation dissects the building blocks of cannabev: Who is the consumer? What do they want? What is a “dose” of weed? How is the market bifurcating, and what does channel-product fit have to do with it? Join us for consumer insights that will be applicable to any company, whether or not they make THC drinks: https://lnkd.in/g6_AcGjk
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The three tier system of alcohol regulation was built for a time that no longer exists. It harms every business and participant in the alcohol marketplace. Every single member of the wine, beer and spirits industry should stand up and demand a level playing field. There is no longer any justification for legally requiring producers to sell to wholesalers or for retailers to buy only from wholesalers. Here's the facts:
Fermenting Change
three-tiersystem.com
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What does sales and consumption data tell us about alcohol use in states where recreational cannabis is legal? How big is the #cannabev opportunity for small breweries? Later this month, we'll publish a series of reports on the intersection of cannabis and alcohol that go deep on these questions—and more. We're adding nuance to the conventional wisdom, questioning stale assumptions, and sharing anecdotes that illuminate what's really happening in this fast-moving space. Join us: https://lnkd.in/gKkBPEuH
Focused on discovery. Always curious. Developing frameworks and ideas that allow for decision-makers to thrive in beer, spirits, wine, FMBs, cannabis, functional beverage, and beyond.
Starting next week, Kate Bernot and I will dive deep for Sightlines subscribers on the question of how cannabis use does or doesn't impact drinking behavior. Combining sales data, reporting, and academic research, our goal is to compile a comprehensive collection of insights and anecdotes that provides the most in-depth review of where things stand today. This has been a huge topic of conversation among professionals in wine, beer, and spirits. You should sign up to follow along: https://lnkd.in/eTFB-VYE (As a bonus, subscribers can also connect with me and Kate to talk about the findings and what they'd want to learn about)
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Sovos experts Ann Fulmer, CPA, CFE & Freda Pepper will break down unclaimed property obligations for beverage alcohol companies in our upcoming webinar. Click here to join them: https://ow.ly/wIvQ50TCauA
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Low/no beer has exploded in the USA. 🍻 It’s one of the biggest growth spaces in the alcohol category. But reduced alcohol content isn't enough to meet consumers' needs anymore. In Black Swan Data's NEW report we analyze the demand for symptomless drinking and its impact on beer innovation in 2025. Get the full report here ➡️ https://bit.ly/4fsDBpq
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Low/no beer has exploded in the USA. 🍻 It’s one of the biggest growth spaces in the alcohol category. But consumers’ needs are beginning to change. In Black Swan Data’s NEW report, we analyze the demand for symptomless drinking and its impact on beer innovation in 2025. Get the full report here ➡️ https://bit.ly/4fsDBpq
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🌎 New to the Alcohol Industry? Here's an essential resource for you: the National Alcohol Beverage Control Association (NABCA) is the primary trade association representing control jurisdictions across the U.S. and Canada. 🍸 What is NABCA? NABCA supports states, counties, and international territories that operate under a "control" model, stemming from the 21st Amendment. In these areas, local governments have the authority to manage the distribution and sale of alcohol products, usually spirits, at the wholesale level. There are currently 18 control jurisdictions in the U.S., plus control municipalities in states like Minnesota, South Dakota, and Alaska. 🔍 Why Does NABCA Matter? For those launching new ventures in the alcohol industry, understanding the control model is critical. NABCA offers valuable data, market insights, and regulatory updates for navigating these specific markets. Whether you’re looking to expand your distribution, understand regulatory frameworks, or connect with industry leaders, NABCA provides essential resources and insights for sustainable growth. 💼 Member Benefits: NABCA members, which include states, Canadian provinces, and even several countries, gain access to: Research & analytics Legislative updates Industry best practices Networking opportunities For anyone in the alcohol space, especially startups or those expanding into control jurisdictions, NABCA is a pivotal resource for staying compliant and competitive. 🔗 Visit www.nabca.org to learn more!
Enabling Insight
nabca.org
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What will it take to grow the THC drinks market? Angus Rittenburg weighs in. As co-founder of WYNK™ and CEO of its parent company WHEREHOUSE BEVERAGE CO, Rittenburg has grown his company to more than 1 million cans a year, available in 37 states. For his insights on growing and scaling brands, listen in: https://lnkd.in/e2f9st-5 What challenges do YOU see facing the THC drinks market? #cannabisindustry #drinksindustry #drinkstechnology #drinkcannabis
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IMPOSSIBREW: 2024 Wrapped ✨ As we close out another year, we wanted to share some highlights from our journey. Here's what happened when a small team decided to reimagine what's possible in non-alcoholic beer: 📈 Grew 2.5x from last year 🍻 Reached 1 million cans sold 👀 84.4 million people saw our us 💷 £250k+ monthly recurring revenue ♻️ Now infinitely recyclable packaging 🍺 Launched 3 limited editions (Triple Hopped IPA, Rhubarb Weiss, Cocoa Porter) ❤️ Achieved 1,000+ five-star reviews 🔬 Released our first research paper on alcohol alternatives 🔒 Got Social Blend patent pending (GB2415685.3) 💡 Welcomed an experienced NED to the team 🔍 Reached ~20% of UK non-alcoholic beer search volume 🙂 87.7% of customers reported reducing alcohol intake 🔁 Achieved £500k+ revenue per team member 🤖 Developed an internal AI OS to enhance team efficiency None of this would have been possible without our incredible team, partners, and most importantly, our amazing community of customers who continue to believe in what we do. Here's to an even bigger 2025!
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Representing low dose THC beverages on the Hill - Chair of the Coalition for Adult Beverage Alternatives | Forbes Agency Council Member | 40 Under 40 MJ Venture 2023
Thank you Paul Demko for the thorough overview of the booming THC beverage market in Minnesota in POLITICO! It was also so refreshing being able to order THC beverages at bars and restaurants - below is Trail Magic's THC Mimosa I was sipping on during this interview! "Cannabis beverage industry leaders say they welcome regulations and taxes that will create markets where consumers can buy safe products and kids can’t purchase them. 'We need the door cracked open for us to prove that we can play by these rules,' said Diana Eberlein, chair of the Cannabis Beverage Association, in an interview at Minneapolis Cider Company’s taproom, which offers a full line of THC beverages under the Trail Magic brand. 'Bans don’t solve the problem. People will find a way to get these products.'" We want sensible regulation that creates safe products accessible to consumers! Regulation > Bans. Progress > Perfection. https://lnkd.in/dztxKtsS #drinkcannabis SōRSE Technology #regulation #beverageindustry #hemp Bob Galligan Jason Dayton David Gonzalez Jon Halper Eric Becker #minnesota #adultbeverage #adultbeveragealternative
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