Axway’s Post

Salesforce and MuleSoft keep up the Rolling AI Thunder campaign this week with two product announcements about using AI to help with B2B and B2C commerce applications. I got to interview Andrew Comstock, VP of Salesforce Product Management to get the inside scoop. As businesses adapt to the post-pandemic world, the need for digital agility has never been more critical. Salesforce is leading the charge with solutions that not only enhance business resilience but also streamline complex B2B and B2C processes. Here’s why you should care about your digital transformation strategy: 🚀 Accelerate your digital transformation with cutting-edge AI technology. 🌐 Enhance operational efficiency by integrating disparate systems and processes. 🔗 Foster stronger partnerships and improve customer engagement through seamless integrations. 📢 Do you still care about your digital transformation journey? Let’s discuss how AI can redefine your business landscape. https://lnkd.in/dYHJQ7NR #DigitalTransformation #SalesforceAI #BusinessResilience #B2BIntegration #TechInnovation #AIIntegration #PostPandemicRecovery #BusinessAgility #DigitalEconomy #Salesforce

Hello everyone, Scott Stafford here. I want to spotlight an insightful article by Vernon Keenan that dives into Mulesoft's AI-infused technology. It's crucial for everyone in the tech field to stay updated on the latest advancements, such as those from Mulelsoft, DATA CLOUD and other integration platforms. As my good friend Einstein often says, the formula is CRM + AI + Data + TRUST. The article highlights how MuleSoft is effectively integrating systems and liberating data from silos, which significantly impacts the user experience. I particularly love this quote from the article, emphasizing the critical role of data integration in our AI-driven, post-pandemic digital world. It’s a must-read for those of us navigating these technological shifts. "Salesforce’s AI-powered integration solutions come at a time when businesses are grappling with the realities of the post-pandemic digital imperative. The ability to automate complex B2B processes, unify data flows across ecosystems, and extract insights from unstructured data is no longer a nice-to-have; it’s a prerequisite for survival in the digital economy." #salesforce #ohana #salesforcecommunity

Discover how GenAI is revolutionizing B2B data integration! 🌐🤖 Enhance efficiency, streamline processes, and boost productivity. #GenAI #DataIntegration #B2B 👉 Read the blog: https://hubs.ly/Q02ywv4x0

Discover how GenAI is Revolutionizing B2B Data Integration! 🌟🤖 #GenAI #B2B #DataIntegration #Innovation #FutureOfWork 👉 Read our blog: https://hubs.ly/Q02zjJST0 #DigitalTransformation #AIpowered #TechTrends #BusinessGrowth

🚀 Say goodbye to manual tasks! Discover how to automate processes with B2B data integration and watch your efficiency soar. ✨📈 #DataIntegration #Automation #B2B #Efficiency #BusinessGrowth 👉 https://lnkd.in/dqE3wPsZ #TechInnovation #DigitalTransformation #AI #BusinessTech

🚀 Tired of manual processes slowing you down? Discover how to automate them with B2B Data Integration! 🌐✨ Boost efficiency, reduce errors, and elevate productivity. 📈💡 👉 https://hubs.ly/Q02Bp7hb0 #Automation #DataIntegration #B2B #TechInnovation #Efficiency #Productivity #AI

For B2B SaaS-embedded Analytics...Vendor Roadmap Flexibility is Key to Differentiation If we focus on visualisation and dashboards, the options available are known and well documented.  Tables, charts, gauges, maps, often in combination, are all useful ways to simplify and understand the complexities of data. The real challenge, and opportunity, lies in the value locked-up in the data: - Business Rules that determine what’s good, bad or indifferent. - Calculations, scores/weights, thresholds, logic and triggers that bring anomalies to the fore and help users (and processes) prioritise what needs to be done next. - Parameters that can be fed to the host SaaS application to drive action at scale. These are some of the things that differentiate your SaaS solution for your customers, helping them to determine who or what needs to be scheduled to do what and when, such as: (i) do orders need to be placed because stocks are low across multiple products and locations? (ii) do repairs, preventative service or replacements need to be scheduled across multiple assets in multiple locations? (iii) do prices or offers need to be made for some products in some locations because they are selling less well or reaching sell-by? Visualisation components, custom ones too, provide oversight, but in the end orders have to be placed, servicing made, campaigns executed at scale (just some examples…you know the actions your B2B SaaS empowers). The big takeaway is:  Analytics are customised to the use-case, not the other way around. That’s why an embedded analytics platform should help differentiate your analytics to reflect, not just analyze but also drive, the unique value of your B2B SaaS. This in turn will need roadmap flexibility from the embedded analytics platform vendor and “skin-in-the-game” (yes-we-can) services from them to support you too. #iccube #saasdevelopment #b2bembeddedanalytics #softwareproductmanagement #analyticstogetthingsdone #embeddeddashboards #saasbrains

In my role at Salesforce, I support customers and partnerships in the retail and consumer goods industry. My conversations often revolve around maintaining a multi-faceted dialogue to develop strategies for future-proofing businesses. This includes addressing questions such as: How can I extract and structure data to integrate with our current systems? How can I streamline processes like budget reconciliation, order fulfillment, or supplier onboarding? Salesforce’s latest announcement highlights how MuleSoft is helping businesses do the above by transforming the order management lifecycle with B2B and B2C integration! Why is this important? MuleSoft IDP empowers organizations to leverage advanced AI algorithms to intelligently extract and structure data from diverse formats such as PDFs and images. With IDP, businesses can automate end-to-end workflows using time-saving templates and natural language tools—all powered by Salesforce Einstein. Most importantly, this transformation impacts three key operational metrics: Increase operational efficiency: IDP automates repetitive and time-consuming document tasks, freeing up human resources. As document volumes grow, IDP scales efficiently without requiring additional time investment. Save costs: By leveraging pre-trained algorithm models to accurately extract information, IDP optimizes resource allocation and reduces costs. Reduce errors: AI-powered IDP minimizes the risk of errors associated with manual data entry. Its human-in-the-loop (HITL) capability ensures that human reviews are incorporated when necessary to enhance accuracy. Exciting times are ahead as we continue to innovate and provide solutions that empower businesses to thrive in a rapidly evolving market. Let's connect and explore how we can drive your business forward with Salesforce and MuleSoft! #Salesforce #MuleSoft #RetailInnovation #ConsumerGoods #DataIntegration #AI

𝐎𝐫𝐚𝐜𝐥𝐞 𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐞𝐬 𝐍𝐞𝐰 𝐀𝐈 𝐂𝐚𝐩𝐚𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 𝐭𝐨 𝐇𝐞𝐥𝐩 𝐎𝐫𝐠𝐚𝐧𝐢𝐳𝐚𝐭𝐢𝐨𝐧𝐬 𝐁𝐨𝐨𝐬𝐭 𝐒𝐚𝐥𝐞𝐬 🔹 New AI capabilities in Oracle Cloud CX help marketers, sellers, and service agents, improve customer satisfaction, increase productivity, and accelerate deal cycles. 🔹 Oracle announced new artificial intelligence (AI) capabilities within Oracle Fusion Cloud Customer Experience (CX) to help marketers, sellers, and service agents accelerate deal cycles. The new AI capabilities will help organizations generate more sales faster by automating time-consuming tasks and enabling front-office professionals to more precisely target, engage, and serve buyers. EnchantApps Oracle Cloud experts can help you with your 24B Upgrade and testing. Make sure that Oracle Cloud quarterly updates do not impact your business processes! We are here to help you! Contact us for more details. Learn more about New AI Capabilities to Help Organizations Boost Sales at: https://lnkd.in/ddjXqSZJ #oracle #oraclefusion #oraclecloud #24B #AI #Sales #innovation

2024 Oracle CX strategy update—GenAI and more Oracle CX is investing in AI and automation to enable marketing, sales, and service professionals and organizations to operate differently. Oracle has invested in the development of groundbreaking tools and services geared for the next decade of innovation, not the last. A future legion of digital CX professionals is looking for a higher charter than just having a ‘360-degree view’ of their customers. #CX #AI #GenAI #oracle https://lnkd.in/eHEjkMV2 💥 Oracle Customer Experience