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Discover the power of customer journey orchestration and how an agile approach can help your business succeed. Learn how to better understand your customers and deliver personalized experiences with ease. #CustomerExperience #Personalization

Product development benefits significantly from integrating user feedback. We enjoy Aleksei Sotskov’s update on a visual representation of Dual Track Agile, a model explained in detail by Marty Cagan. He has updated the image to reflect a year of intense study of this model through various resources from the SVPG team. Check out his post: https://lnkd.in/gvTYTD6w Here are some of his new thoughts: Double Diamond Model ↳ Aleksei incorporated the "Double Diamond" process into the "Product Discovery" track, significantly expanding the "Solution Discovery" phase to emphasize solution development over well-understood problems. This revision clarifies that multiple deployments occur throughout this phase. Helio facilitates rapid user testing to enhance this cycle. Feedback Loops ↳ New feedback loops have been added from the "Product Delivery" track to the "Solution Discovery" phase. These loops are crucial for integrating real-world usage and production feedback into refining future MVPs.  Helio makes it easier to collect user feedback. Product-Market Fit ↳ The updated model includes insights on achieving Product-Market Fit after several iterations in production, defining success metrics based on customer engagement and satisfaction across different types of products (SaaS, PaaS, and Consumer products). Helio helps teams collect rapid user feedback to gain confidence in a direction. We’re curious–how do you learn and validate your product decisions? #uxresearch #productdiscovery #marketresearch #productdesign

Trying to do too much too quickly with #CJO? Read the latest by Greg Kihlström for CMSWire - Transform Your CX With #Agile Customer Journey Orchestration https://buff.ly/49Pxn0c #CustomerJourneyOrchestration #MarTech

Are you tired of feeling disconnected from your customers? Implementing customer journey orchestration with an agile approach can help bridge the gap and create a seamless experience for both sides. Learn more below. #CXStrategy #CustomerJourney

𝗦𝘂𝗯𝘁𝗿𝗮𝗰𝘁𝗶𝗻𝗴 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝘀, 𝗻𝗼𝘁 𝗮𝗱𝗱𝗶𝗻𝗴 𝘁𝗵𝗲𝗺, 𝗳𝗿𝗲𝗾𝘂𝗲𝗻𝘁𝗹𝘆 𝗸𝗲𝗲𝗽𝘀 𝘁𝗵𝗲 𝗽𝗮𝘁𝗵 𝘁𝗼 𝗮 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗹𝗮𝘂𝗻𝗰𝗵. In SaaS development, customer-facing teams — encompassing support, customer success, sales, and marketing — typically advocate for expanding the product's feature set. On the other hand, product people, including engineers, designers, and product managers, (should) champion a minimalist approach, focusing on the lines of code that could be left unwritten. This contrast aligns deeply with agile methodology principles, emphasizing that "Simplicity — the art of maximizing the amount of work not done — is essential." Agile frameworks advocate this approach, suggesting that broader customer satisfaction evolves through carefully considered, incremental enhancements. Adopting a lean launch strategy accelerates market entry and significantly enriches our learning through faster user feedback. While well-intentioned, the quest for a feature-rich product may inadvertently delay the product launch, user feedback, and REVENUE. Embracing the art of strategic reduction can lead to more focused, user-centric products that resonate deeply with end-users and lead to better business sustainability. Achieving excellence in product launches comes not from the volume of features added but from the thoughtful exclusion of what's not essential. #stakeholders #productmanagement #software #saas #launch #agile

Agile Customer Experience and Customer Success: A Winning Formula Consider this: during the last economic recession, organizations that invested in CX realized three times the shareholder returns compared to those that did not. The time for action is now. 1. Define Your Aspiration: Be Bold and Purpose-Driven Start by aligning on a crisp definition of the type of experience you want to deliver. Avoid generic aspirations; instead, tie your CX goals to your company’s purpose and brand promise. For instance: Nike: Aspires to deliver inspirational experiences. Starbucks: Focuses on nurturing experiences. BMW: Strives to offer the ultimate driving experience. Costco: Provides a no-frills, low-cost in-store experience. Translate these aspirations into measurable business value. For example, a bank aiming to deepen customer relationships might measure success by the number of customers who choose the bank for all their core banking needs. 2. Embrace Agile Transformation: Iterate, Adapt, and Thrive Agile principles aren’t just for software development. Apply them to CX and customer success: Cross-Functional Teams: Break down silos and create cross-functional teams. Empower them to make decisions and iterate quickly. Iterative Approach: Continuously improve CX by iterating on small changes. Regularly gather feedback and adjust your strategy. Adaptive Planning: Be flexible and adapt to changing customer needs. Prioritize initiatives based on impact and feasibility. 3. Leverage Advanced Analytics: Data-Driven Insights Use data to enhance CX: Predictive Analytics: Anticipate customer behavior and personalize interactions. Sentiment Analysis: Understand customer emotions and address pain points. Customer Journey Analytics: Map touchpoints and identify areas for improvement. Real-World Examples: Where Agile Meets CX Excellence McDonald’s: The fast-food giant transformed its drive-thru experience using agile principles. They streamlined processes, reduced wait times, and improved order accuracy. Amazon: Amazon’s recommendation engine uses predictive analytics to suggest personalized products, enhancing the shopping experience. Zappos: Known for exceptional customer service, Zappos empowers employees to make decisions, resulting in high customer satisfaction. In summary, an agile approach to CX and customer success can lead to increased sales conversion rates, reduced service costs, and improved customer satisfaction. Start your transformation journey today! References: Building blocks of successful customer experience | McKinsey #AgileBusiness #CustomerRetention #CustomerGrowth #DigitalTransformation #CustomerJourney

One of the most challenging parts of requirements gathering is breaking huge chunks into more digestible, Sprint friendly, bites.

The founder of #LinkedIn gets to the heart of #agile product development with this quote. Fast action, experimentation and learning are more important than perfectionism. By having the courage to be #imperfect, you have the chance to get in touch with your first customers early on. Have you ever experienced that perfectionism has delayed a project? #customerexperience #kundenzentrierung #customerdelight Customer Delight - Consulting

"Product-centric delivery emphasizes delivering value over products, measured by objectives and key results for alignment and engagement." Firms that prioritize customer journeys in their systems, platforms, and organizational structures fully embrace customer-centricity and benefit from fast-paced release cycles and product experimentation. https://buff.ly/3If1eTO #productmanagement

Prioritization, clarity, and adaptability are pillars of a well-managed product backlog. These elements can ensure your development efforts align with maximum value delivery. Curious to learn how these principles guide your product development journey? 👉 Read the full article. https://lnkd.in/d_EvHPqt