Axway’s Post

Discover the power of customer journey orchestration and how an agile approach can help your business succeed. Learn how to better understand your customers and deliver personalized experiences with ease. #CustomerExperience #Personalization

Trying to do too much too quickly with #CJO? Read the latest by Greg Kihlström for CMSWire - Transform Your CX With #Agile Customer Journey Orchestration https://buff.ly/49Pxn0c #CustomerJourneyOrchestration #MarTech

Product development benefits significantly from integrating user feedback. We enjoy Aleksei Sotskov’s update on a visual representation of Dual Track Agile, a model explained in detail by Marty Cagan. He has updated the image to reflect a year of intense study of this model through various resources from the SVPG team. Check out his post: https://lnkd.in/gvTYTD6w Here are some of his new thoughts: Double Diamond Model ↳ Aleksei incorporated the "Double Diamond" process into the "Product Discovery" track, significantly expanding the "Solution Discovery" phase to emphasize solution development over well-understood problems. This revision clarifies that multiple deployments occur throughout this phase. Helio facilitates rapid user testing to enhance this cycle. Feedback Loops ↳ New feedback loops have been added from the "Product Delivery" track to the "Solution Discovery" phase. These loops are crucial for integrating real-world usage and production feedback into refining future MVPs.  Helio makes it easier to collect user feedback. Product-Market Fit ↳ The updated model includes insights on achieving Product-Market Fit after several iterations in production, defining success metrics based on customer engagement and satisfaction across different types of products (SaaS, PaaS, and Consumer products). Helio helps teams collect rapid user feedback to gain confidence in a direction. We’re curious–how do you learn and validate your product decisions? #uxresearch #productdiscovery #marketresearch #productdesign

Are you tired of feeling disconnected from your customers? Implementing customer journey orchestration with an agile approach can help bridge the gap and create a seamless experience for both sides. Learn more below. #CXStrategy #CustomerJourney

📖 𝗗𝗮𝗶𝗹𝘆 𝗥𝗲𝗮𝗱𝗶𝗻𝗴 𝗥𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗮𝘁𝗶𝗼𝗻 🧠   Itamar argues that focusing solely on user problems can limit innovation. He advocates for balancing user needs with business goals to create products that deliver value to both customers and the company.   #productmanagement #product #productstrategy #productdiscovery #agile #businessagility 

"Product-centric delivery emphasizes delivering value over products, measured by objectives and key results for alignment and engagement." Firms that prioritize customer journeys in their systems, platforms, and organizational structures fully embrace customer-centricity and benefit from fast-paced release cycles and product experimentation. https://buff.ly/3If1eTO #productmanagement

How do your product managers deal with customer requests? In our B2B2C context, we have to cater to two main streams of requests: from the client and from the learner. Learners are largely reporting accessibility or UX issues and come through customer support, so often PMs can put these straight into jira backlogs. However, clients are normally asking for much bigger features or solutions, so customer success and product discovery really needs to take place before even thinking about writing any user stories or bringing the ideas to the dev team. I feel context and volume of requests/insights is key to how an organization ends up dealing with requests PS: DALL-E writing always cracks me up #productops

MVF (minimum viable features) helps in validating ideas quickly without wasting resources. Launch fast, iterate faster. You should always optimize for building out MVFs. MVFs allow us to test the market and gather essential feedback before a full-scale release of features to our customers. This approach minimizes risk and resource usage to ensure we are building something that users actually want. Here are practical steps to effectively leverage MVF: 1 Set Clear Goals: Define specific success metrics before building your MVP to ensure focused development. Example: Measure user engagement or conversion rates. 2. Prioritize Core Ideas/Features: Focus on the essential features that solve the primary user problem. Tip: Use the 80/20 rule to identify the most impactful features. Something as simple as using a form to collect customer information to validae if they are interested or find the problem you are trying to solve true or not. 3. Engage Early Adopters: Actively involve enthusiastic early users for valuable feedback. Strategy: Create a beta testing group and offer incentives for participation. Aggresively identify who the ideal customer profile for this experiment is and mix a little with those that are not a part of it also. For some balance. 4. Iterate Rapidly: Embrace quick iteration cycles to refine your MVF based on user feedback. Method: Implement agile sprints for regular updates and improvements. Ideally not more than 2 so you can iterate fast enough, If you do not need engineering efforts even better. 5. Use Low-Cost Tools: Utilize affordable tools and platforms to build and test your MVP efficiently. Resources: Explore no-code platforms, cloud services, and open-source software. 6. Act on Feedback: Analyze user feedback to identify trends and prioritize improvements. Action: Use data analytics tools to interpret feedback and guide development. 6. Communicate Transparently: Keep users informed about updates and changes to build trust. Approach: Regularly update through newsletters, blog posts, or social media. Which one is hardest for you to do? #productmanagment #product

Users typically express their desires in terms of immediate pain points or incremental improvements. However, these expressed desires may not always align with their underlying needs or the strategic direction of the company. For example, if users request a more robust reporting feature in your software, what they might actually need is a more intuitive way to understand their data. Focusing solely on adding features might satisfy immediate user requests, but it could lead to a bloated product that detracts from the overall user experience. On the other side of the equation are the company's goals, which often include revenue growth, market expansion, and competitive differentiation. As product managers, we must ensure that our product strategies align with these objectives. This requires a deep understanding of the market, a clear vision of where the company wants to go, and the ability to make tough decisions that sometimes prioritize long-term goals over short-term user satisfaction. How do we bridge the gap between user satisfaction and company goals? Here are a few strategies: Empathy and User Research: Conducting thorough user research helps us understand the core problems our users face. Empathy is key—by walking in our users' shoes, we can identify their true needs and develop solutions that address these needs in innovative ways. Vision and Innovation: Inspired by Ford's insight, we must think beyond user requests and envision transformative solutions. This requires creativity and a willingness to challenge the status quo. Innovating means anticipating future needs and creating products that users didn't even know they wanted. Data-Driven Decisions: Leveraging data to inform our decisions helps balance user satisfaction and business goals. By analyzing user behavior, feedback, and market trends, we can make informed choices that drive user engagement and business growth. Clear Communication: Articulating the vision and the rationale behind product decisions to both users and internal stakeholders is crucial. Clear communication builds trust and helps align everyone towards common objectives. Iterative Development: Embracing an iterative approach allows us to test assumptions, gather feedback, and refine our products. This ensures we are continually improving and aligning with both user needs and company goals. Balancing user satisfaction with company goals is a dynamic and ongoing challenge for product managers. By understanding the difference between user wants and needs, aligning with strategic business objectives, and fostering a culture of innovation, we can create products that delight users and drive business success. As product managers, it's our responsibility to harness this vision and lead our teams towards building the future.