b-f-t-m / innovation marketing firm’s Post

Urban shift. If you happened to miss it, some time ago in Milan, a cinema underwent a transformation into a sports-oriented complex. I had the chance to visit it a few months back, and it's fascinating to envision the space both as a cinema and now as a center for sporting activities. The new function has had a positive impact on the neighborhood, offering fresh activities and opportunities for community engagement without disrupting its relationship with the surroundings. The redevelopment project by Deamicis Architetti, totaling about 5000 square meters, has preserved the perimeter and volume of the existing building, with its 1930s facade, aiming to clarify the relationships between the different parts of the complex by assigning specific roles to the existing volumes: the entrance volume serves as the point of contact with the city and historical memory, while the large hall represents the building's rebirth. 🙌 What’s your take? # 301 ARCHITECTURE, Italy 👉 More contents on our website, the link to the featured news is in the first comment below. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write me privately. deamicisarchitetti, Rossella Destefani More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

Walking through the Palais-Royal under the Parisian night sky 🌌 is a lesson in the art of balance—where history and modernity coexist in perfect harmony. Originally built in 1633 by Cardinal Richelieu, this iconic landmark has been a royal residence, a theater of politics, and now a symbol of timeless elegance. 🌟 The Palais-Royal Gardens 🌿, once a private retreat for royalty, now stand as a serene public space, blending classical architecture with contemporary culture. Luxury brands also add a modern touch, showcasing how heritage and innovation can beautifully align. 👜✨ This balance inspires my work every day. The key takeaway? Respect the past while embracing creativity to shape the future. Whether in design, business, or life, this principle is the foundation for creating something truly impactful. 💡🌍 How do you merge tradition with innovation in your work? Let’s exchange ideas! #PalaisRoyal #ParisInspiration #CreativityAndInnovation #DesignThinking #ByAleksandar #AleksandarJosipovic #AleksandarJosipović #AJLofficiel

The undulating walls and organic forms of La Pedrera and its roof top unfolding Barcelona skyline . Gaudí's architectural genius evokes a sense of movement and fluidity, as if the building itself were alive, shaped by nature’s rhythms. Walking past its flowing curves, I couldn’t help but feel the pull of creativity, inspiring new perspectives on design and space. But then my realtor brain kicked in. While I was swept up in the artistic brilliance, I quickly started running the numbers. This isn’t just any street—this is Passeig de Gràcia, where real estate is gold. Prices in this area? You’re looking at €4,000 to €8,000 per square meter, and that’s if you’re lucky. The luxury market? Sky's the limit, with properties easily breaking the €1 million mark. Living by La Pedrera isn’t just about art—it’s about riding the wave of a solid real estate investment, where every curve of the building echoes the rising value of your property. #Barcelona #LuxuryLiving #GaudiArchitecture #PasseigdeGracia #RealEstateInvestment

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𝑭𝒓𝒐𝒎 𝑴𝒐𝒏𝒖𝒎𝒆𝒏𝒕𝒔 𝒕𝒐 𝑴𝒐𝒅𝒆𝒓𝒏 𝑴𝒂𝒓𝒗𝒆𝒍𝒔: 𝑻𝒉𝒆 𝑨𝒓𝒕 𝒐𝒇 𝑩𝒂𝒍𝒂𝒏𝒄𝒆 Touring Paris is a vivid lesson in the power of blending tradition with the modern. The iconic monuments remind us of the rich history that grounds us, while modern buildings, creatively designed by brands like Yves Saint Laurent, Nike and Boss, exemplify how innovation propels us forward. In business, it is essential to honor our roots while embracing new ideas and appropriate trends. This balance creates a legacy that’s both timeless and relevant, driving continuous growth and success. Paris, a city that masters this art, inspires us to do the same. Which do you prefer? The charm of traditional, historical buildings or the sleek appeal of modern architecture? #BusinessInspiration #InnovationMeetsTradition #ParisArchitecture #LegacyAndInnovation #CulturalHeritage

# 470 URBANISM, Switzerland Industrial revival. When I walk through places like MFO-Park in Zurich, I see the untapped potential of disused industrial spaces. These are not mere relics of the past but opportunities to create something extraordinary: cultural hubs, green spaces, or multifunctional areas that redefine urban identity. A prime example is MFO-Park, developed several years ago on the site of the former Maschinenfabrik Oerlikon (MFO). Today, this space stands as a public architectural oasis, merging innovation with historical significance. At its core is a steel lattice atrium with double walls, open on three sides and draped in climbing plants, complemented by a rooftop terrace offering panoramic views of the surrounding urban development. Designed to host cultural events and performances, the park is more than a showcase of architectural excellence—it’s a testament to the transformative power of regeneration. By repurposing industrial heritage, MFO-Park generates economic, social, and cultural value, positioning itself as a dynamic asset for the city’s future. 🙌 What’s your take? "A curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business". 👉 More content on our website b-f-t-m . com / DRUMROLL Subscribe to the weekly newsletter. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write us privately. More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL #marketing #communication --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

# 470 URBANISM, Switzerland Industrial revival. When I walk through places like MFO-Park in Zurich, I see the untapped potential of disused industrial spaces. These are not mere relics of the past but opportunities to create something extraordinary: cultural hubs, green spaces, or multifunctional areas that redefine urban identity. A prime example is MFO-Park, developed several years ago on the site of the former Maschinenfabrik Oerlikon (MFO). Today, this space stands as a public architectural oasis, merging innovation with historical significance. At its core is a steel lattice atrium with double walls, open on three sides and draped in climbing plants, complemented by a rooftop terrace offering panoramic views of the surrounding urban development. Designed to host cultural events and performances, the park is more than a showcase of architectural excellence—it’s a testament to the transformative power of regeneration. By repurposing industrial heritage, MFO-Park generates economic, social, and cultural value, positioning itself as a dynamic asset for the city’s future. 🙌 What’s your take? "A curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business". 👉 More content on our website b-f-t-m . com / DRUMROLL Subscribe to the weekly newsletter. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write me privately. More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL #marketing #communication --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

🚀 Groundbreaking News: #Phoenix Skyline to Soar with New Luxury Tower! A bold stride in urban living just took place as Clayco lays the foundation for a game-changing $180M luxury residential tower. Set to add a sleek contour to the Phoenix skyline, the 26-story Ray Phoenix is slated to open its doors in early 2026. 🏗️ As the construction sector booms, this venture embodies the growth trajectory of Phoenix, which is fast becoming a hub for residential, manufacturing, and tech developments. The city, leading the charge as a growth market, boasts monumental projects like Intel's $20 billion chip facility and TSMC's $40 billion plant. The Ray Phoenix stands as an emblem of Clayco's dedication to expanding their footprint in Phoenix, reflecting on their regional growth since 2021. With 401 luxury apartments and over 523,000 square feet of opulent living space, the tower promises an unmatched lifestyle enriched by a vibrant array of amenities. 🌆 Integrating communal kitchens, a sprawling fitness center, and artistic public spaces, the development isn't just about luxury; it's about fostering community and culture. As we anticipate this icon's rise against the desert backdrop, let's celebrate the blend of modernist architecture, cultural engagement, and economic vigor this development heralds for the Phoenix area. 👷♂️ Here's to job creation, growth, and the continued ascent of the construction industry! #ConstructionBoom #LuxuryLiving #EconomicGrowth

Back in 1929, when the world was buzzing with the International Exposition fever, Barcelona's skyline welcomed a game-changer—the @barcelonapavilion. Designed by the visionary @miesvanderrohe, this architectural marvel wasn't just a building; it was a bold statement, a beacon of modernism rising amidst the chaos. Stepping into its sleek corridors felt like stepping into the future. Mies' genius lay in his simplicity—no frills, no fuss, just clean lines, and natural materials weaving a narrative of innovation. While other pavilions dazzled with art and sculptures, Mies kept it real—his Pavilion was a sanctuary, an escape from the exposition frenzy. Tucked away at the foot of the @nationalartmuseumofcatalonia and Montjuic, the Pavilion whispered tales of tranquillity amidst Barcelona's bustling streets. But like all good things, its time came to an end in 1930, dismantled after the expo curtain fell. Yet, the spirit of the Pavilion refused to fade. Fast forward to 1983, and a crew of bold Catalan architects took on the challenge of resurrecting this architectural icon. Armed with little more than old photographs and sheer determination, they breathed new life into Mies' vision. For any mid-century modern enthusiast worth their salt, a pilgrimage to Barcelona isn't complete without paying homage to this legend. As I strolled through its hallowed halls, I couldn't help but marvel at the audacity of those who dared to dream differently. The Barcelona Pavilion isn't just a building—it's a testament to the power of imagination, a reminder that sometimes, the boldest statements are made in the quietest corners. #modernistdesign #barcelonapavilion #23daze

🚀 Groundbreaking News: #Phoenix Skyline to Soar with New Luxury Tower! A bold stride in urban living just took place as Clayco lays the foundation for a game-changing $180M luxury residential tower. Set to add a sleek contour to the Phoenix skyline, the 26-story Ray Phoenix is slated to open its doors in early 2026. 🏗️ As the construction sector booms, this venture embodies the growth trajectory of Phoenix, which is fast becoming a hub for residential, manufacturing, and tech developments. The city, leading the charge as a growth market, boasts monumental projects like Intel's $20 billion chip facility and TSMC's $40 billion plant. The Ray Phoenix stands as an emblem of Clayco's dedication to expanding their footprint in Phoenix, reflecting on their regional growth since 2021. With 401 luxury apartments and over 523,000 square feet of opulent living space, the tower promises an unmatched lifestyle enriched by a vibrant array of amenities. 🌆 Integrating communal kitchens, a sprawling fitness center, and artistic public spaces, the development isn't just about luxury; it's about fostering community and culture. As we anticipate this icon's rise against the desert backdrop, let's celebrate the blend of modernist architecture, cultural engagement, and economic vigor this development heralds for the Phoenix area. 👷♂️ Here's to job creation, growth, and the continued ascent of the construction industry! #ConstructionBoom #LuxuryLiving #EconomicGrowth