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As PR professionals, we've all been there – spotting an error in a piece of earned media we worked hard to pitch and place. So how do you go about requesting a correction without damaging relationships? PR Daily's Allison Carter offers valuable insights on navigating this tricky situation tactfully and effectively - well-worth a read! https://bit.ly/3JhGco1 #PR #PRStrategy

When it comes to pitching media, a personal touch goes a long way. This was true then, and it is especially true now. Rookies in the industry hungry for media should look at this PR Daily article to see the best practices for pitching journalists with a media-first approach.

With a ratio of six publicists to one journalist, pitches can no longer be one-size-fits-all. This PR Daily article is a great reminder to young publicists to research their clients’ audience and top targets first before writing the pitch. Take a look at some of the best practices for pitching that we also follow at TASC: https://lnkd.in/eWAC8hxV

Had an opportunity to interview the figurehead of the Latvian PR industry - Ralfs Vīlands. Selected thoughts from the interview: ⛳  Communication agencies are increasingly competing with traditional advertising agencies: Strategic and in-depth understanding of our client’s business makes us a better advisor on the creative part as well. ⛳  It also works the other way around – advertising agencies are stepping on our territory and taking part in PR tenders. All in all, I think integrated communications agencies could compete for clients who are looking for a multichannel approach. ⛳  Traditional media is losing its power, but not as much to social media as democratically produced content as a whole. There is little difference between professional and amateur media. https://lnkd.in/dqu-eTjr

We know PR is changing fast. Staying ahead, whether you are in-house or in an agency, means adapting to a media landscape that's more volatile, fast-paced, and complex than ever before. In a nutshell, this is what Seth Linden from New York PR firm, Dukas Linden Public Relations thinks we should be focusing on right now. Anything else to add? 1) Shorter Journalist Attention Spans 🕒: The ever-accelerating news cycle means reporters have less time (and patience) for lengthy pitches. Be concise, clear, and compelling. Think elevator pitch, not press release. 2) Harder-to-Reach Reporters 🎯: Reporters are juggling more stories with less time. It's essential to be ultra-relevant to what they need, when they need it. 3) They are not in the office 🏠: With reporters working or freelancing from home, newsrooms are more spread out than ever, making people harder to find and reach. 4) A Cynical Social Media Landscape 🌀: Social media is more cynical than ever and some traditional outlets today are heavily focused on following social trends. Stay nimble, stay sharp, and get straight to the point. No fluff. 5) Leaning on Expertise Over Novelty 💡: In the past, getting coverage was often about an attention-grabbing idea. Now, it’s about demonstrating true expertise that genuinely adds value to the conversation. #PR #MediaRelations #PublicRelations #Communications #DigitalPR

What is your PR strategy? Do you even have one? If your current strategy isn’t working, it’s time to rethink it. Many journalists find that they’re approached by PRs who haven’t changed how they work in years - and it simply doesn’t work anymore. As a journalist with thousands of hours of newsroom experience, I know what works and what will get your email deleted without a second thought. PR strategy is just one of the services I can offer, giving you new angles and different approaches to increase your chances of coverage. #mediatraining #strategiccommunication

Ever wonder why some real estate pros are the talk of the town? 🏘️ It's all about PR! Public relations crafts your rep and gets people chatting for the right reasons. Dive into RealtyQuotient.com and see how storytelling can change the game for you. 🌟 Explore What Sets RealtyQuotient.com Apart! #RealEstatePR #BrandBuilding #RealtyQuotient #theprwriter #therealestatestoryteller #realestatecopywriter #propertynarrativesmd #hagerstownhomewordsmith

Knowing the rules of engagement with reporters is one of the most important things a PR pro can do – and counsel their clients on. But within the realm of on the record, on background and off the record, there can be a great deal of nuance and considerations. Here are some best practices. https://ow.ly/GF0Q50Ua0oa