Is your SaaS…invisible? No wonder Marketing is a grind! || Let’s position your tech as a must-have, make it famous & drop your CAC. || Newsletter: B2B That Made Me Feel Things ✨
Is your B2B SaaS Marketing funnel... not funnelling? 😱🤷🏼♀️ Read THIS. When performance marketing is...not performing. You're doing everything right, but nothing works. 😔 Another webinar won't fix it. Your messaging... Isn't it also your competition's? 💡 Good luck being noticed! Call yourself 'data-driven'? Time to look the scary stats in the eye. 👀 Swipe right and tag your boss. Stats: LinkedIn, Kapero, System1, Nielsen, Bain & Co #saasmarketing #datadrivenmarketing #marketingeffectiveness
Yusuke Sekine
9mo
The drawbacks of performance marketing; short-sightedness. Chasing stats without investing in brand will reach a dead end, there will be no 'I'm ready to buy' customers left... BTW, love the dog with muscle 🤣 Diana Caplinska 🖐️🎤
Fell out of my chair reading slide 5 😂 I've seen the top and the rock bottom in SaaS marketing....the sky is the limit when the savvy and struggling marketer enter a healthy relationship - slide 11 🚀
Monica Bansal
9mo
How to share it with your *boss* without sharing it with your boss?! :S
Gwen Lafage 🐝 have you met Diana Caplinska 🖐️🎤 ? I figure you two will have a lot to chatter about!
Sometimes I think of B2B marketing as those restaurants in busy spots where they put a guy at the front trying to talk to everyone that walks by.
Love your hook. A B2B SaaS Marketing funnel should always be funnelling!
Dimitar Shopov
9mo
Great insights 👌 Standing out has always been the goal in marketing and advertising. A lot of people nowadays are concentrating on how things are supposed to be done but are forgetting creativity and uniqueness are crucial for any good brand.
Time to level up your marketing game! 📈💪
Video portal and referral marketing for powder & bulk leaders | Reducing sales cycles to weeks not months | CSO @ PowderBulkVideos.com
9moIncredible analysis again Diana Caplinska 🖐️🎤 Not a marketer but in sales we say it's about emotional resonance. The message we put out is most important and needs to be familiar. At any time of the sales process. So, I guess it's not only where to enter the funnel but also how. No clue how you guys do that, but in sales this is how I would describe what Diana Caplinska 🖐️🎤 does (and break it down in pieces along the funnel): "You know how a lot of companies get frustrated by losing leads to look-a-like competitors. They're concerned about their marketing teams inconsistently bringing in new leads and are worried about the lack of results from their marketers. What I do is help companies like that by training their marketing teams on how to set up their brand positioning and unique funnel messaging to be remembered as the brand that comes to mind on day 1 which allows them to hit their marketing targets and gain significant market share."