I train founders, sales leaders and teams in how to sell the way big companies like to buy. I focus on WYAD (What You Actually Do).
We measure life with events, not time Create excitement in your customer’s life If I asked you what you’re doing this week You’d say, “Big meeting with Jim on Tuesday, Friday, I have a hot date with Jane at that new place.” And I’d say, “Who’s Jane, you’re married to Mary?” You get the idea, we talk about events We don’t say, “I’ll be Mondaying, then Tuesdaying, then…” Significant events are how we navigate time. If you want to get in a prospect’s diary, And, more importantly, stick in their mind Then you need to create meaningful events. Meaningful = Stuff that… ➮ They want to do ➮ Resonates with them ➮ Will move them a step on Create your event: a product launch, a new video… Then make it meaningful to your audience Tell the story, the struggles, the secrets List the disasters, triumphs, laughs Give them a discount, a coupon A reason why they should care “Why” is a very important word in sales Stronger than, “How much?” Or even, ”Who are you?” I’m John The Enterprise Sales WYAD guy And that is why you should follow me ————————————— House of Sales Learn.Sell.Grow. ————————————— PS: What have you got planned to delight your customers? #salescareers #salesadvice #salescoaching #B2Bsales #HouseofSales
Helping Clients Achieve Sustainable Growth with Integrity (10+ Years)
7moInteresting view