B2BWIRES’ Post

Maximizing Efficiency with Programmatic Advertising Programmatic advertising is transforming the way businesses engage in ad buying. By automating purchases, companies save time and resources, with a remarkable 88.8% of US digital display ads now transacted programmatically (eMarketer). For B2B marketers, the impact is clear: a 20% boost in engagement and a 15% increase in lead generation have been noted by those using programmatic strategies (Forrester). This highlights the crucial role of programmatic advertising in enhancing overall marketing effectiveness. Embracing automation not only streamlines operations but also provides a competitive advantage in targeting audiences. Have you integrated programmatic advertising into your strategy? Share your experiences and insights! Read more here: https://shorturl.at/pjemf #ProgrammaticAdvertising #B2BMarketing 🚀📈

What is Programmatic Advertising? - B2BWIRES

What is Programmatic Advertising? - B2BWIRES

b2bwires.com

To view or add a comment, sign in

Explore topics