BAAS’ Post

The Power of Good PR in the Hotel Industry In the fast-paced world of hospitality, public relations is more than just a buzzword—it's the backbone of how hotels build and maintain their brand identity. A well-executed PR strategy can make the difference between being just another option and being the top choice for guests. Here’s why good PR matters in the hotel industry: ✅ Trust & Reputation: Hotels thrive on trust. Positive media coverage, guest testimonials, and community engagement help establish a strong reputation. The more people hear positive stories about your hotel, the more they trust your brand. ✅ Crisis Management: In a world where things can go wrong (a bad review, unexpected incidents), having a proactive PR team ensures that responses are timely, authentic, and thoughtful, safeguarding your brand image. ✅ Guest Relationships: Good PR isn't just about external communication; it’s about enhancing relationships with your guests. From personalized experiences to responding to feedback, it helps in maintaining guest loyalty. ✅ Standing Out in a Crowded Market: The hotel industry is competitive. Strategic PR can differentiate your hotel by showcasing your unique offerings and values, whether it’s eco-friendliness, luxury, or exceptional customer service. In hospitality, your reputation is your currency—and good PR is the investment that ensures it stays strong. Let’s not underestimate the value of thoughtful storytelling and consistent engagement!

The process of event management encompasses the meticulous planning, organization, coordination, and execution of a wide array of events, ranging from corporate meetings and conferences to weddings, parties, festivals, and concerts. It involves handling every aspect of an event, starting from the initial concept to the final implementation, which includes budgeting, scheduling, venue selection, logistics, marketing, and staffing. Successful event management hinges on possessing robust project management skills, effective communication abilities, keen attention to detail, and a touch of creativity. Event managers play a crucial role in collaborating closely with clients to grasp their requirements and expectations, translating these into a seamless event. They are tasked with overseeing multiple vendors and contractors, negotiating contracts, and ensuring that all event components align with the established plan. In essence, event management stands as a vital element in the success of any event, necessitating a dedicated team of professionals to guarantee a flawlessly executed occasion. #putrismartassist #putriVAServices #creativeindustry #creativepreneur #eventmanagement #eventindustry #eventorganizer #eoindonesia #eopalembang #eobali #eobandung

Cannes Lions International Festival of Creativity is all about the work, right? Well, yes and no :) It's also about the essential (but responsible) social side too of course! In this well-timed and well-informed Digiday overview, our UK Managing Director, Sara Vincent, reveals her favourite Cannes hangout.... Hint: the venue rhymes with "Flutter Jar" To read the full article, just click here: https://lnkd.in/eWCppZY9 If you are heading to Cannes this year, come and meet the Utiq leadership team who will be there from 17-20 June, where you can say hello to Marc Bresseel, CEO, Will Harmer, CPO, Carlos Molina del Rio, Director of Product, Norman Wagner, Managing Director Germany, and Sara Vincent, Managing Director UK. The guys are there in force as we accelerate the adoption of our unique Telco-powered first party identifier across Germany, France, Spain, UK and Italy, delivering deterministic addressability whilst embracing the very toughest privacy standards, So - whether you are a publisher, agency, advertiser, or ad tech business - feel free to DM the team and set up a meeting to discuss how our Authentic Consent Service can enable responsible digital marketing for your business. #teamutiq #yourchoicestaysyours Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Alexandra Jaspar Sara Vincent Catherine Murray Gunter Everink Kostas Chrysovitsiotis Christina Lundari #adtech #data #digitalmarketing #innovation #technology #marketing #change #digitalsovereignty #brands #publishers #audiences #privacy #trust #people #digital #advertising #media #business #digitaladvertising #tech #telco #cookieless

Elevate your hotel's reputation with expert PR and media strategies from Hotel Solutions. Let your brand shine brighter than ever! . . . #HotelSolutions #PRServices #MediaStrategy #HotelPR #BrandAwareness #PublicRelations #HotelMarketing #ReputationManagement #BrandElevator #MediaExperts #HospitalityPR #HotelSuccess

Elevate your hotel's reputation with expert PR and media strategies from Hotel Solutions. Let your brand shine brighter than ever! . . . #HotelSolutions #PRServices #MediaStrategy #HotelPR #BrandAwareness #PublicRelations #HotelMarketing #ReputationManagement #BrandElevator #MediaExperts #HospitalityPR #HotelSuccess

How to make your hotel offering stand out? Create some eye-catching packages that sell your USP - and you can get some national PR coverage as a result. Find out more in our latest Pic of the Week.

Success is no coincidence; it's the result of careful planning and execution. Explore the intentional strategies that propelled Hilton Kuala Lumpur to the forefront of the industry: 📈 Enhancing brand presence in vital markets. 📑 Efficiently handling an increase in RFPs 🏨 Highlighting the flexibility of their venues for various client needs. Optimizing communication during the event planning journey. Listen to insights from Linda Pecoraro,

As I continue my journey in public relations, here's a glimpse of my work—a SWOT analysis and PESO model for Hilton Hotels & Resorts. It was an exciting challenge that allowed me to sharpen my strategic thinking. It's all about bridging theory and practice, and I can't wait to apply these insights in my future PR job. 😆💼 #IntegratedCommunications #PRStrategy #HiltonHotels #SWOTAnalysis #PESOModel"

Why do I love my job as an event coordinator? The field is fascinating to work in. Because each event is unique, it is never dull. This job is not a 9–5 one. You can be flexible with the timing. In order to manage the events, you get to visit various locations, venues, etc. You get to interact with and observe the stars. If you are successful, there is money. You can apply your creative thinking.

Planning an event at The Slate? Here are some tips from our event experts Lalida Khanthong and David Barrett