Backlight’s Post

🍂We are now firmly in Autumn and so it is time for another Addition of our Industry Insights. (Showcasing neuco's snazzy new branding!) 😉 This month, we are featuring news from ⭐ NEP Group, Inc. ⭐Telestream ⭐Backlight ⭐EVS Broadcast Equipment ⭐MOG Technologies - An EVS brand ⭐Disguise ⭐ARRI ⭐FilmLight ⭐NPAW ⭐Globecast ⭐Amagi Corporation ⭐Friend MTS ⭐UEFA ⬇️Read below to find out more⬇️ #neuco #news #contentandmedia

📺 𝐖𝐨𝐫𝐥𝐝 𝐓𝐞𝐥𝐞𝐯𝐢𝐬𝐢𝐨𝐧 𝐃𝐚𝐲: 𝐇𝐨𝐧𝐨𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐌𝐞𝐝𝐢𝐚 🌍 Today, we celebrate television’s profound impact as a medium that informs, educates, and entertains audiences around the world. Beyond the screen, it’s a platform that shapes cultural narratives, builds global connections, and drives innovation. With decades of experience in the broadcast industry, I’ve witnessed television’s incredible transformation—from traditional programming to advanced virtual production, OTT platforms, and AI-driven innovation. Its ability to adapt and redefine storytelling continues to inspire and connect us in extraordinary ways. Let’s honor the professionals and visionaries who lead this industry into the future. The possibilities for television are boundless. #WorldTelevisionDay #BroadcastLeadership #Innovation #Storytelling #MediaInnovation #DigitalTransformation #OTT #AIinMedia #VirtualProduction #ContentCreation #TelevisionFuture #MediaTechnology #BroadcastExcellence #EntertainmentIndustry

Introvert Guide : Intense Media War @ MMFF2024 Perhaps what we are witnessing at the moment is a full blown media war among motion picture companies and their allies. Unlike the 2023 MMFF, the current Festival displays an intense and uncanny media war. Wherein motion picture companies and their allies are allocating all their resources to capture a big chunk of the Middle Class Moviegoers What are the takeaways from this brutal yet exciting competition? 1.Netizen-reviews are the factors that push cinema owners to give other entries more screening time. 2. Affinity remains one of the selling points. Entries with big stars tend to be more attractive compared to entries with lesser known stars. 3. Brand is also prominent. The motion picture company that tends to have a high batting average of making blockbuster Movies tend to be more popular among middle Class moviegoers. 4. Trailers played important roles in convincing middle Class moviegoers. Those trailers aired via free TV took in greater advantage compared to trailers that only played in new media. 5. Media launches that cater to Media hacks are no longer effective. What works right now are Omnibus Media Promos that creatively encourage Netizens to do their own reviews. 6. Showbiz reporters no longer have Command in swaying Middle Class public opinion. On the contrary, such often Push away favorable reviews on the part of the Middle Class moviegoers. All these takeaways suggest one thing... movie producers should bypass new media hacks and traditional showbiz media reporters/columnists and go directly to netizens by coming up with creative promos that encourage them to post personal reviews and recommendations. #starmagic #MMFF2024 #pitchingideas #writing #gmastorytellers #GMAIntegratedNews #GMARegionalTV #GMA #GMAIntegratedNews #GMA #Ratings #GMARegionalTV #ratingsvsaward #engagement #television #tentpole #creative #streaming #CignalTV #ABSCBN #TV5 #Kapamilya #Kapatid #Kapuso #creative #promo #marketingdigital

The Evolution of Broadcast Synchronisation In the early days of television, producers relied on clapperboards and manual adjustments to synchronise audio and video. Fast forward to today, and the complexity of modern broadcast setups demands a more sophisticated approach. At Hitomi, we've revolutionised this process with our MatchBox technology. By leveraging precise electronic measurements, we've reduced sync time from minutes to mere seconds. This isn't just about efficiency—it's about elevating the quality of your broadcast and ensuring viewers remain engaged. Making sure viewers hear the sound of the ball hitting the bat at the same time as they see it. Whether you're managing a multi-camera live sports event or a complex studio production, precision timing is crucial. How are you tackling sync challenges in your productions? #LipSync #Latency #SportsBroadcasting #LiveEvents #PerfectTiming

Help us celebrate #30Years of #innovation! Our latest blog post gives an overview of our company history and how we grew in the #audiovisual industry. Take a look at our blog here: https://lnkd.in/eR5hdBQD #proav #avtweeps #integration #celebration #broadcast

📺 The Power is taking the global TV market by storm! 🌍 Launched at MIPTV 2024 by Dreamspark and Studio 89, this daily celebrity strategy game show has become an instant hit, rolling out to 18 countries and counting. The French premiere on W9 shattered records, boosting the time slot by a staggering 50%, making it one of the channel’s most-watched reality shows. Renewed for Season 2 within two weeks, The Power has quickly become a global phenomenon. Here’s what makes it a must-watch: 🔸 13 celebrities live together, with one secretly holding all the control as the weekly Power Player. 🔸 The Power Player influences everything: where contestants sleep, what they eat, and even who faces challenges. 🔸 The twist? The Power Player must keep their identity hidden—or risk being exposed and eliminated. Major international commissions are already underway: 🇩🇪 ProSiebenSat.1 & Joyn (Germany) 🇭🇺 RTL Hungary 🇬🇷 Skai TV (Greece) 🇲🇽 Mexico & 🇷🇴 Romania (produced by Acun Medya) …and NBCUniversal has secured rights for the US, UK, and Australia. Dreamspark CEO Moe Bennani says it best: “The confidence in this concept is amazing. 5 countries straight to commission, and more announcements are on the way!” Season 2 is now in production, and with backing from global players like Banijay, Fremantle, and Vincent TV, The Power is set to dominate screens worldwide. Who holds the power in your house? #ThePower #RealityTV #GlobalFormats #Studio89 #Dreamspark #TVIndustry #MIPTV2024 #EntertainmentInnovation

🎥 Premiering Now: Full Interview with Rayna Morrison! 🎥 We’re excited to share the full interview with Rayna Morrison, a TV broadcast specialist, Host Commentary Monitor (HCM) with Olympic experience, and a passionate entrepreneur. 🌍🎙 Her insights into the industry and her inspiring journey are truly unmissable! Join us as Rayna discusses her unique experiences working on some of the most prestigious events in the world and shares her advice for aspiring professionals in the broadcast industry. Part of our wider YouTube series, "Behind the Scenes," this interview dives deep into the world of media and broadcasting, offering valuable insights for professionals and enthusiasts alike. 💡 Don't miss this incredible opportunity to learn from one of the best! Watch now and be inspired! 🌐 Visit our website: https://lnkd.in/gkPyZCru 📱 Follow us on Facebook: https://lnkd.in/gnQbJqEZ 👉 Watch the full interview here: https://lnkd.in/dHigFX9c #TVBroadcast #MediaTraining #UniversityOfTelevision #BroadcastSpecialist #OlympicExperience #HCM #RaynaMorrison #EVSTraining #GlobalBroadcasting #ProfessionalDevelopment #UniwersytetTelewizji We invite you to explore the services of our strategic partner, BlackBurstTV, at https://blackburst.pl/! Blackburst is a leader in OB broadcast production, telemetry systems, live on-air graphics, and much more

On World Television Day, let’s celebrate the screens that bring us closer to the world! Whether it’s TV’s timeless charm or the boundless reach of digital, both shape our lives with stories, news, and connection. At Adinn Digital, we believe in the power of both – because in today’s world, every screen counts! #WorldTVDay2024 #TelevisionDay #Television #WorldTelevisionsDay #TV #WorldTVDay #WorldTelevisionDay2024 #digitalmarketing #socialmediamarketing #advertising #digitaladvertising #adinndigital

AJA & ARK: Advancing Broadcast Technology at Broadcast India Show 2024 ARK Infosolutions, in collaboration with AJA Video Systems, proudly showcased cutting-edge broadcast solutions at the Broadcast India Show 2024, held at the Jio World Convention Centre, Mumbai, from October 17–19. In an exclusive interview, Joe Hoo, Manager at AJA Video Systems, provides a detailed explanation of each product, highlighting their innovative features and applications in broadcast, post-production, and VFX workflows. Watch the full interview to explore the future of broadcast technology. To learn more or schedule a demo, visit https://lnkd.in/dghk8iwn or contact us at aja@arkinfo.in. #BroadcastIndiaShow #BIS2024 #BroadcastTechnology #PostProduction #VFX #Innovation #ARKInfosolutions #AJAVideoSystems Mohan Rawat Rajeev Pathak Amit, Daftary satish kariya Asif Momin Aniruddha Mondal Uroosa Patrawala Thirumal Raman Sandeep Patil Raj Upadhyay Gaurav Kumar Piyush Srivastava Pradeep Kumar Neeraj Chaudhary Pranav Malasi Straker Coniglio Peter Chen

CES is an occasion to get a broader perspective on consumers and products coming to market, Serina Spencer, senior vice president, PMX Lift, Publicis Media, says in this interview with Lisa Granatstein, editorial director of Beet.TV. Special thanks to Epsilon for sponsoring our "Road to CES 2025" series. Visit Beet.TV for this video (https://lnkd.in/d2PhVCUn) and much more!