Backstroke’s Post

In our recent webinar, we took a deep dive into the most important digital marketing trends shaping 2024 and projected forward into what we can expect in 2025. From multi-channel AI-powered tools to fresh approaches in data privacy, email marketing, and customer engagement, we covered the core changes that will shape how businesses interact with their audiences in the coming year. This recap covers the key highlights, along with the full presentation and video for anyone who wants to explore each trend in detail. https://lnkd.in/dpC4ZjHq #digitalmarketing #digitaltrends2025 #ai #emailmarketing #marketingautomation #webinar

"Marketing is all about trying new ideas. A lot of times, there's analytics to show progress or what's working, what's not. At the same time... it also is just throwing spaghetti on the wall and seeing what sticks." -Jesse Dorman, Billment #b2bmarketing #saasmarketing #coldcalling #marketingculture #digitalmarketingtips

See how one of our customers transformed their marketing by leveraging real-time data and analytics with Dynamics 365 Customer Insights (Marketing). They personalised campaigns, boosted engagement, and achieved measurable results—all with the power of this innovative platform. Want to know more? Click below to read the full case study and discover what’s possible for your business.⤵️ https://lnkd.in/eguAPzEk #Marketing #CustomerInsights #Dynamics365 #CustomerSuccess

Warm those leads up! The data is clear. Educated shoppers convert at higher rates and quicker speeds. Part of marketing's job is to pre-educate and help browsers self-sell during their research journey. This will maximize the impact your sales teams can have when follow up is required. #businessmarketing #salessupport #howtomarket #marketingtechnology #marketingai #marketingdirector #directorofmarketing

Transform your #marketing #strategy with Zeta Global's cutting-edge capabilities. Tools like Leading Indicators and Location Intelligence can help you uncover key customer insights to optimize your campaigns. Learn more in June's "Zetavation"

"Unlock marketing secrets for increased profits with our expert services! 🚀✨ We specialize in: ✅ Product Management: Streamline your product development and ensure market fit. ✅ Digital Marketing: Drive targeted traffic and boost your online presence with proven strategies. ✅ Tech Sales: Enhance your sales process and maximize revenue generation. ✅ Data Analytics: Gain insights into customer behavior and optimize your marketing strategies for better results. Let us help you elevate your business and achieve sustainable growth! Contact us today at +923048162448 #MarketingSecrets #IncreasedProfits #ProductManagement #DigitalMarketing #TechSales #DataAnalytics #BusinessGrowth #MarketingStrategy #SalesOptimization #CustomerInsights #RevenueGrowth #UnlockSuccess"

I was chatting with a customer recently about making it easier for marketing teams to access data on their own, and it brought up a problem that many companies deal with. Marketing folks often find themselves bogged down with slow, manual processes to get their hands on customer data and product info for their campaigns. This not only slows them down but also makes it harder to create targeted, personalized marketing that really hits the mark. So, what's the fix? Setting up a system where marketers can: 1. Directly tap into and filter customer data to create segments 2. Get product information and suggestions without having to dig around manually 3. Automatically match customers with relevant product data By giving them this ability, we can help marketing teams work smarter and more efficiently. They can create campaigns that are more on-point, personalize content with less hassle, and jump on market opportunities faster. Keep in mind, when we give our marketing teams the right data tools, we're not just making their lives easier - we're boosting our whole company's ability to connect with customers and grow. What roadblocks have you run into when trying to give your marketing team access to data?

We’re thrilled to announce the launch of a game-changing feature in Lebesgue: AI CMO - Competitor Email Tracking. Now, you can gain exclusive access to your competitors' email strategies over the past couple of months, giving you unparalleled insights into their marketing playbook. But wait, there's more! Here's how you can leverage this data to your advantage: 🔍 Strategic Insights: Learn what's working for your competitors and apply similar strategies to your campaigns. 📊 Customer Journey Mapping: Understand your competitors' customer journeys and identify key touchpoints to enhance your customer experience. 📩 Optimize Communication: Refine your messaging and resonate better with your audience by analyzing your competitors' communication styles. 🔒 Stay Ahead of the Curve: Identify emerging trends and adapt your approach to stay one step ahead in your industry. Ready to turn your competitors' emails into actionable insights? Get started with Competitor Email Tracking today! 🔗 https://lnkd.in/e3c6ps8a Congrats, Martina Galić, on your first big feature! #EmailMarketing #CompetitorStrategy #Shopify #eCommerce #CompetitorAnalysis

Personalizing campaigns and gathering the right data from customers in order to do this is a major topic in every business right now. This article gives you a seven step manual to help.

Do emails have different types for business purposes? The answer is yes. Businesses often engage with customers through various email types, each serving a particular purpose. These purposes can range from marketing,...read more. #lookalike #models #machinelearning #recommendersystems #marketing #analytics