BakeryAndSnacks’ Post

What if #chocolate could be more than a treat: that it could transport you through time and memory? UK brand GNAW Chocolate is flipping the chocolate game on its head with daring, nostalgia-infused #flavours like Sticky Toffee Pudding and Raspberry Mojito, all while championing #sustainability with solar-powered production and compostable packaging. This isn’t just chocolate – it’s an experience. #ChocolateInnovation #Sustainability #FoodTrends2024 https://lnkd.in/eT2DTsnP

Trendy, stylish, sustainable, recyclable & cool are some of the many reasons brands are moving or launching their RTD's into cans, and often away from Tetra or Plastic. Great article outlines how brands are using cans different to stand out shelf and make an impact! https://lnkd.in/eZNXC8Mu

#PureLeaf's Here’s a story about developing a new FMCG brand: --- In a #bustling city filled with established brands and fierce competition, a small but passionate team set out to create something new in the #FMCG sector. Their goal was to develop a #brand that stood out not just for its products but for its commitment to #sustainability and #innovation. The #journey began with deep market research. The team discovered that consumers were increasingly looking for products that aligned with their values, particularly in the areas of #environmental responsibility and health. With this insight, they decided to focus on developing a line of #eco-friendly #personal care products. The next step was to #craft a brand identity that resonated with these values. They named their brand "PureLeaf," symbolizing #natural ingredients and environmental stewardship. The team worked tirelessly to #design packaging made from recycled materials and to ensure that every product formulation was free from #harmful chemicals. PureLeaf’s initial product line included a range of items such as #shampoos, body washes, and lotions. Each product was designed to be both effective and #gentle on the environment. They also implemented a #zero-waste policy in their manufacturing process, further strengthening their commitment to sustainability. To introduce PureLeaf to the market, the team created a #robust marketing strategy. They leveraged #social media, collaborated with eco-conscious influencers, and engaged in community events to build brand #awareness. Their message was clear: PureLeaf was not just another personal care brand; it was a movement toward a more sustainable future. The #launch was met with enthusiasm. Consumers appreciated the transparency and genuine effort behind PureLeaf. #Sales exceeded expectations, and the brand quickly gained traction. #Feedback from customers highlighted the effectiveness of the products and the positive impact of the sustainable practices. As #PureLeaf grew, the team continued to innovate. They expanded their product range and introduced new initiatives, such as a #refill program to reduce plastic waste. The brand’s success was driven by its unwavering commitment to its core values and its ability to adapt to evolving consumer preferences. In the end, PureLeaf wasn’t just a new brand in the #FMCG market; it was a testament to what can be achieved when a company prioritizes both people and the #planet. #fmcg #fmcgbrand #fmcgsales #branddevelopment #eco-friendly #NHBC

WHAT’S INSIDE MY CLOTHES? — Imagine knowing what’s in your shirt the way one knows the ingredients and nutritional content of mayonnaise. That was the puzzle that engaged a British industrial designer named Peter Gorse during the pandemic. Peter ended up developing a ‘garment facts’ label inspired by the 'nutrition facts' labels found on food products which is elegant, a whole lot of genius, and deceptively simple: a succinct, innovative means of communicating much of what goes into producing clothing. (It would be especially helpful if the European Union would take note and consider adopting more informative consumer labelling with hangtags as they implement regulations to combat greenwashing this year... 👁️) • We know that providing consumers with information is a powerful way to shape consumption. The US Congress in 1990 mandated that the Food & Drug Administration design a new nutrition label for packaged foods. • The Food & Drug Administration hired design firm Greenfield Belser Ltd because one of its founders, Burkey Belser, had designed the successful ‘EnergyGuide’ labels for appliances. • The iconic Helvetica-font nutrition facts label that emerged in 1994 was surrounded by a bold black box that signalled, according to Belser, that the space within it was equivalent to a government brand and that “manufacturers could not encroach on public property”. • An ad blitz soon told Americans that the label would help encourage healthier choices while lowering healthcare costs. Two years later, the UK followed suit. • Most nations now carry a form of the labels, which Italian designer Massimo Vignelli in 1996 called a masterpiece of socially responsible “information architecture”. 🚀

Where do the #upcycled #ingredients we, at Scentmate by dsm-firmenich, use for creating responsible fragrances come from? Scroll to unveil their story! 👉 According to Mintel, 54% of beauty consumers prefer products with recycled or reused ingredients. Join the sustainable circular approach to natural sourcing using fragrances with upcycled ingredients, and claim it on your products. #Scentmate #perfumery #upcycledingredients #sustainability #upcyclingperfumery #upcycledcertification

Branding and package design are key to making a strong first impression, building brand identity, and standing out in a crowded market—it's where function meets emotion.

Recently, someone educated me on how some sustainable brands are growing with clean white packaging and minimal text in black. She questioned why MiniWini is so colorful and distinct from other sustainable brands. My response was as follows: 1. Why should sustainability be dull? 2. We don't want our customers to scrutinize every label while in the shower to discern which product they're using. It shouldn't be confusing whether it's shampoo or body wash. 3. We aim to simplify things for everyone by associating colors with products—blue for shampoo, purple for body wash, and pink for body yogurt. 4. We strive to make the marketplace vibrant and appealing with our diverse range of products. I'd love to hear your thoughts on this. #itravelsmart #zerowaterformula #sustainabilityisfun #colors #blueshampoopaste #purplebodywashpaste #pinkbodyyogurt #indiasfirstpaste

BRAND OF THE DAY: @alabamachanin is our #sustainablebrand of the day! Alabama Chanin produces sustainable, 100% organic, locally sourced and produced garments and goods for you and your home. Check them out! 🏡 Got sustainable brands that you love? Tag them in the comments below and help them get more visibility! ❤️ #Femaleled #ethicallymade #ecofriendly #organicbrands #sustainablehomebrand

The idea of eco-friendly cosmetic packaging has made tremendous headway in the dynamic cosmetics industry, where duty and beauty collide. To meet consumer expectations, brands adopt sustainable practices as consumers become more aware of their environmental impact. This paradigm shift includes cosmetic packaging boxes, among other industry sectors. This essay will examine the significance, advantages, and effects of eco-friendly, sustainable, and upscale cosmetic packaging on small enterprises in the wholesale market. https://lnkd.in/dys3dBHc #packaging #packagingcompany #packagingsolutions #packagingboxes #packagingideas #packagingdesign #packagingdesigner #packagingexpert #customizedpackaging #podcast #ecommerce #onlinebusiness #EcoFriendly #ecofriendlyproducts

The Rise of Vegan Leather: Sustainable & Impactful Material With the global vegan leather market projected to grow significantly in the next decade, companies across sectors are embracing this material. A recent study found that vegan leather demand is expanding at a compound annual growth rate (CAGR) of 7.5%, driven by consumer preference for sustainable goods. This trend reflects shifting attitudes toward environmentally responsible products and allows brands to differentiate by prioritizing eco-conscious materials. Why is Vegan Leather So Popular? - Eco-Friendly Production: Vegan leather often has a lower environmental footprint than traditional leather. Its production typically requires fewer resources and minimizes harmful chemicals, making it a responsible choice for brands committed to sustainability. The use of plant-based materials reduces reliance on animal agriculture, which is known for its high environmental impact. - Customizable & Unique Designs: One of the key advantages of vegan leather is its versatility. It can be manufactured in a variety of textures, colors, and finishes, allowing brands to create unique, eye-catching products. This customization makes vegan leather an ideal choice for promotional items like bags, tech accessories, and notebooks that effectively showcase your brand personality and leave a lasting impression. - Durability and Quality: High-quality vegan leather not only looks sophisticated but also provides long-lasting durability. Unlike some synthetic alternatives, premium vegan leather is designed to withstand wear and tear, ensuring that your promotional items maintain their appearance over time. This combination of aesthetics and durability reinforces the high standards associated with your brand. How To Use Vegan Leather For Your Campaigns Effectively?    By incorporating vegan leather into your campaigns that align with consumer values, you can create memorable brand experiences that foster loyalty and advocacy among your audience:  - Customize for Impact: Use vegan leather for products like bags, notebooks, and tech accessories that showcase your brand’s unique look and feel. - Co-Branding: Collaborate with sustainable brands to amplify reach and reinforce an eco-friendly image. - Storytelling: Share the sustainable story behind vegan leather to deepen engagement and create memorable brand experiences. Isn’t it about time to make a meaningful impact with vegan leather? Join us on the journey to embrace sustainability today. Read more about vegan leather here: https://lnkd.in/gc_KCXEm #SustainableBusiness #EcoFriendly #VeganLeather #CreativeAgency #ODMGroup #Mindsparkz #PromotionalGift #CorporateGifts