Bakic Group’s Post

Blue Stripes shows how powerful a single innovation can be. 🍫 They started with a bold idea: use the whole cacao fruit to make chocolate. It's not just another responsibly sourced bar, but one that comes with a unique flavor profile that’s better for the planet. 🏆️ That whole-fruit approach turned into their competitive edge. 🛒 Now, they’re extending this concept to granola, trail mix, juice, and beyond—each product anchored in a high-impact differentiator that drives brand equity and boosts per-store revenue. When brands lead with true category innovation in a broad enough category, the platform is set for sustainable growth. But differentiation alone isn't enough to win on shelf. Let's look at their pack and provide our two cents. ✅️ Their packaging checks several important boxes in these categories: 1️⃣ Interactive brand character. 2️⃣ Inviting product photography. 🛑 Where Blue Stripes could dig deeper to increase performance is with a messaging hierarchy that guides new consumers toward a clearer understanding of their differentiation. ⏭️ Then, testing messaging variants to determine the most impactful ways to communicate each purchase driver. 📈 At SmashBrand, we help brands see incremental growth by creating a pack design that communicates differentiation at first glance. 💯 With consumer-driven insights and guaranteed performance, we design packaging that drives success across every shelf and every category. ➡️ Working on your next innovation or renoation? Discuss your project with our team: https://lnkd.in/gnwarnD6 #BrandInnovation #CategoryExpansion #CPG #Differentiation

This creative Gable Top box gives the perfect summer vibes for your brand. It is ideal for Bakery Packaging, Chocolate Packaging as well as Perfume and Makeup Box. The Baxsaa Co as part of its summer collection, created this unique packaging.   Tap to explore this box and discover the next level of packaging innovation: https://lnkd.in/ddnxBGcu or call us directly at +919820772727. #packaging #packagingdesign #branding #sustainablepackaging #luxurypackaging #productpackaging #retailpackaging #ecofriendlypackaging #innovativepackaging #creativepackaging #custompackaging #foodpackaging #beveragepackaging #cosmeticpackaging #packagingindustry #packagingtrends #packagingmaterials #packaginginnovation #packagingstrategy #packagingcompany #packagingworld #packagingexperts #packagingcommunity

We just made a Packaging Design for an Ice Cream Brand. These were the Objectives: • Present a sample of just one of their new upcoming products • Packaging should be appealing to their market • Flavors and ingredients should be presented well in the design • Packaging should stand out of premium quality In the end, they loved the outcome. How about you? Do you have any thoughts on this? Would love to know. or even share a win with your business too! :) #IceCreamPackaging #CreativePackagingDesign #BrandingForCPG #CPGMarketing #FMCGBrands #ConsumerGoodsDesign #StandoutOnShelves #PremiumBrandExperience #BoostSalesThroughDesign

Designing packaging to improve consumer experience and build brands.   Packaging is one of the original 4Ps, and its role is as critical today as it ever was. It is the physical manifestation of a brand and shapes how brands build connections with consumers. Packaging preconditions the brain about the product it holds. People eat and drink with their eyes first, so what if packaging could not only improve how consumers experience your product, but also tease the brain about it before even being consumed?    O-I's innovative DrinktainerTM has been designed with a wide mouth opening to maximize aroma and flavor, while the beauty of the glass lets consumers see the beauty of the product inside. It stands out on shelves in a sea of sameness and teases consumers’ 5 senses.    At O-I we help brands harness their essence and translate it through neurobiology to elicit that emotional connection and create moments of enjoyment for consumers. Learn more here: https://lnkd.in/eyxgZ4s7 Through our collaboration with FX Matt Brewing Co Right Coast Spirits Italian Ice will be the first brand to market in DrinktainerTM.   #packagingdesign #consumerexperience #innovation #branding

🌟 Discover the Power of Packaging and Labeling! 🏷️ Packaging and labeling are crucial for your product's success: 🔍 Brand Recognition: Consumers can identify a product and its brand, fostering brand loyalty. 📋 Ingredients and Usage: Provide information about the ingredients, usage instructions, and warnings. 🌟 Differentiation: Distinguish a product, highlighting unique features and benefits. 🎨 Product Appeal: Enhances the visual appeal of the product, making it more likely to be purchased. Explore more at www.premiercott.com and elevate your product presentation today! . 📞 +1 (868) 653-2679 📩 premierlabelsltd@gmail.com 📩Varunmaharaj5@gmail.com . #packaginglabels #customlabels #productlabels #privatelabel #packagingdesign #labelprinting #branding #sustainablepackaging #ecopackaging #stickylabels #waterprooflabels #durabilitylabels #paperlabels #plasticlabels #shippinglabels #foodlabels #cosmeticslabels #pharmaceuticallabels #barcodelabels

“We call it the curse of the original ... how to update an iconic product without enraging your customers.” You know why billions are spent each year trying to understand #WhyWeBuy? Because we consumers are so hard to figure out. Numerous studies over the years have shown consumers tend to prefer "new" and "improved" products ... even when they aren't actually different. But with heritage brands, changes can "challenge why many people like the product in the first place," making innovations more difficult. "New Coke" in 1985 is a classic example of how this can go wrong. (TLDR: Despite consumers preferring it in taste tests, the launch itself failed because it went against decades of tradition, and was reverted back 79 days later.) Take this experiment involving Fratellino, "a fictional Italian-food brand launched in 1911 when founder Martina Fratellino began selling tomato sauce from her front porch." All participants were told the brand was improving its original recipe, but the context was varied into: - Group 1, which was told the company "was proud to introduce the new formula;" - Group 2, which was told "the new sauce was a bold departure from the original recipe; and - Group 3, which was told new new recipe "was inspired by traditional techniques Martina used to create her tomato sauce in 1911 and that the change was a return to the company’s beginnings." The results? Groups 1 and 2 both scored the new sauce lower than the original (and group 2 scored it even worse). Only Group 3 saw similar scores for both versions. (NOTE: all the sauces were the same). So we love change, except when it comes to heritage brands, but we're ok when innovation is framed as being part of the brand's roots. It's #AsClearAsDay. And this is not even considering the context of the product category, how important it is to the given consumer, and/or the given need-state or purchasing decision, and whether someone is #ThinkingFastOrSlow about it. Having worked for a few different classic / heritage brands in my career, I can corroborate all of this. And I would add that it's not just important to give the right context to consumers, it's also important for employees, especially the frontline teams who bear much of responsibility for communicating with customers, and who can drive a product launch to success -- or doom it to failure -- depending on their level of enthusiasm. What are your thoughts on innovating within heritage brands? #Retail #ConsumerBehavior #Branding #Marketing #Innovation https://lnkd.in/eCpMnB4H

By giving your consumer a trial size of your product at a lower cost than your standard-sized product, you will appeal to consumers who have not yet established loyalty with your brand. Click here to learn more: https://lnkd.in/eBT6Ses8 #ontheblog #inovarinspirations #inovarpackaginggroup #labels #packaging #smaller #benefits #brands

𝗧𝗵𝗲 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝗣𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 𝗗𝗲𝘀𝗶𝗴𝗻 𝗶𝗻 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝘁𝘆 𝗙𝗼𝗼𝗱𝘀 "Packaging isn't just about aesthetics; it's a crucial part of your product's story. For specialty foods, effective packaging design can significantly influence consumer decisions, providing a visual and tactile first impression that speaks to quality and authenticity. Let's discuss how smart packaging can transform consumer perception and drive sales. #PackagingDesign #SpecialtyFoods #BrandIdentity" #retail4smallbiz

In today’s beauty market, consumers are demanding more transparency than ever before. Gone are the days when ingredient lists and promises on packaging were enough. Now, brands are pulling back the curtain to show it all - from product test results to behind-the-scenes manufacturing processes. 📋🔍 Why? Because transparency builds trust. 🧡 More beauty brands are realizing that sharing these insights isn’t just a nice-to-have; it’s a must. Whether it’s revealing lab test results, detailing ingredient sourcing, or giving a peek into the production floor, brands are using transparency as a powerful tool to connect with consumers and spread brand awareness. Transparency is here to stay, and it’s shaping the future of our industry. How is your brand embracing this shift? #BeautyIndustry #Transparency #BrandAwareness #ConsumerTrust #Manufacturing #BeautyTrends #Behindthescences

𝐋𝐮𝐱𝐮𝐫𝐲 𝐑𝐢𝐠𝐢𝐝 𝐁𝐨𝐱𝐞𝐬 𝐒𝐞𝐞 𝐒𝐮𝐫𝐠𝐞 𝐢𝐧 𝐃𝐞𝐦𝐚𝐧𝐝 𝐚𝐬 𝐏𝐫𝐞𝐦𝐢𝐮𝐦 𝐏𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 𝐆𝐚𝐢𝐧 𝐓𝐫𝐚𝐜𝐭𝐢𝐨𝐧 𝐀𝐜𝐫𝐨𝐬𝐬 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬 The global demand for premium packaging solutions is on the rise, driven by increasing consumer preference for aesthetically appealing and durable packaging across a range of industries. Among the key beneficiaries of this trend are luxury rigid boxes, which have become the packaging of choice for high-end products in sectors such as cosmetics, food and beverage, and more. 𝐔𝐧𝐥𝐨𝐜𝐤 𝐂𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬—𝐑𝐞𝐚𝐝 𝐭𝐡𝐞 𝐅𝐮𝐥𝐥 𝐑𝐞𝐩𝐨𝐫𝐭 𝐓𝐨𝐝𝐚𝐲!  https://lnkd.in/d7VGgxDn