BAL’s Post

4 Sabd Social media team ke liye......😂 Yaar, Social Media Marketing team ka kya scene hai? Ek din bolte hain, 'Engaging content chahiye,' agle din bolte hain, 'Analytics ka data leke aao.' Matlab, hum content banaye ya data scientist ban jayein? 😩 Har meeting mein naye buzzwords: 'viral post,' 'clickbait,' 'hashtags optimized hone chahiye.' Arre, bhai, ek post mein itna kuch fit karna hai to magic wand de do na! 🪄" "Sabse badi baat, jab campaign viral ho jaye, to pura team credit le leti hai. Aur agar flop ho gaya to, 'strategy galat thi.' Matlab hum keyboard ke saath pura sansaar sambhalein? 🙃 Hamesha last moment edits: 'Client ne bola background thoda aur vibrant ho.' Kabhi toh peace se kaam karne do!" Social media team se pyaar hai, par kabhi kabhi overload kar dete hain! 😅 #socialmediateam #smm #contentmarketing #rants

Hey buds! Sorry for being a day late on this lol, but things have been a bit busy for me, so here's a special Saturday edition of "Finite Scroll." The AI-generated "All Eyes on Rafah" Instagram template has gone viral with 45 million+ shares, leading to a surge in AI-generated images about Israel's attack on Rafah. Authentic pictures and videos of the situation in Gaza are often hidden by social media content filters (thanks, algorithms), which makes the presence of and popularity/trend-jacking aspects of AI-generated viral imagery even more interesting as a criticism of and signifier for our present "Wild West" of AI crud. Read more in this week's Finite Scroll, including: 〰 Google scales back AI search answers after it tells users to eat glue. 〰 Beauty publisher COVETEUR shutters months after brand refresh. 〰 How a 4-hour video about The Walt Disney Company’s failed ‘Star Wars’ hotel took over the internet. 〰 The WNBA (Women's National Basketball Association)’s meteoric rise in popularity, in one chart. All that and more — link in comments. #SocialMediaMarketing #SMM #FreelanceSocial #DigitalMarketing #FiniteScroll #Marketing

Not every ad can make an impact on you. Not every ad needs your attention within 10 seconds. Sometimes, it’s ok to lose a click and then let the consumer return looking for that brand based on the ad. Yes, some people may call it brand recall. But I like to call it impact. And no form of AI can do it. It needs the 𝗛𝗨𝗠𝗔𝗡 𝗲𝗹𝗲𝗺𝗲𝗻𝘁. ·      The person writing it needs to have his/her heart into it. ·      There has to be an insight driving it… comes from experiences and anecdotes we keep listening to. ·      And where the hell have metaphors disappeared? Not in our ads, not in songs, not even in dialogues… Missing the usage of metaphors so much, that for some time at least, I will be replying to everyone in metaphors… except when I need to say ‘ok.’ #SabKuchAiSeNahiNaHogaBhaiya #NoCreativeUsageofHashtags #TheseDays #MainToKisiSeSeedheBaatBhiNahiKartiHun #LikhunKaise 

💡 This is the clearest explanation of both RAG and agentic RAG I could do for AI applications. Give it a watch: https://lnkd.in/dU2XhAem

In Episode 18 of "Friday Fun", we discuss a use case of Activity Based Costing. You can watch the episode here: https://lnkd.in/g2v3dKf7 Previous episodes can be watched here: https://lnkd.in/g32Fg2Er #data #analytics #ai #ml #datascience #designedanalytics

We have had a lot of people reaching out wondering what they can expect by implementing the AI Growth Infrastructure into their business. So I have attached a video below with one of our clients Vish, who has been absolutely killing it leveraging our AI Growth Infrastructure inside of his Digital Marketing Agency. Hopefully this can give you an idea of what to expect by leveraging our AI Growth Infrastructure inside of your business. Take a look https://lnkd.in/egQCz4kb

THROWBACK THURSDAY: Almost a hundred years ago now, Robert Collier told us to "enter the conversation already happening in the prospect's head." It's still true today, and so much since then has been about truly knowing your target audience. Today, with a carefully trained custom GPT, you can have conversations with your target persona... helping you decide which content or products to create and which problems to solve! The future is now and it's only going to get better. Soon, with the help of A.I., "mass personalization" won't be an oxymoron. (image created with DALL-E)

When you hear "video" do hear "expensive"? Doesn't have to be to drive impact and results. I think you'd agree... 1) Marketing has been disrupted, but you still need to drive growth. 2) Budgets are different. 3) The channels are different. 4) Video is different. It’s everywhere, it’s where your audience is. Yet, given all this, most marketers aren’t fully leveraging the massive opportunity - they are getting disrupted rather than doing the disrupting. My sense is that because they are not video-natives, they don’t see the many video possibilities right under their noses. Some are not sure where to start. Some are intimidated. Some will find a way forward. Most are unclear of the many ways new AI tools can be used that could save them massive amounts of money and time. Ways that lean in to human storytelling, not AI drivel. Ways that directly drive awareness, consideration and conversion. Let me show you what it can do for you, all while staying on brand & on budget. Now you can: *Record once, repurpose everywhere. *Boost Visibility and affinity by "mere exposure effect” *Own thought leadership in your channels, at scale My theory is that a brief chat will help open your eyes to the potential that I want to help you take advantage of. Worth 5-10 mins chat? https://lnkd.in/greRZvym #VideoContentMarketing #AIVideo #VideoFirstContentMarketing

In Episode 18 of "Friday Fun", we discuss a use case of Activity Based Costing. You can watch the episode here: https://lnkd.in/gyY2HBcu Previous episodes can be watched here: https://lnkd.in/gYpX5UgW #data #analytics #ai #ml #datascience #designedanalytics

Such a pleasure being a panellist with brilliant scholars Dr. Shyam Krishna and Abdullah Safir at the Data Colonialism Dialogues Conference organised by wonderful colleagues at the University of Cambridge, Leverhulme Centre for the Future of Intelligence, and O.P. Jindal Global University (JGU): Kerry McInerney, PhD, Sagnik Dutta, @SurushiMazumdar and @RuchiraSen. My presentation was titled “De/ceiving Algorithms: Resis-ting Social Media Cen/sorship in Arabic-Speaking Communities.” It explored the linguistic resist-ance tactics practised by Arab users and activists to evade censorship imposed by Facebook on Arabic content. This presentation is based on a paper co-authored with Mohamed A. Nasef. Web Scraping was used to scrap approximately three and a half million Facebook posts containing words believed by their writers to be banned by Facebook (resist/ance words). Users altered the usual linguistic format of these words using various methods. The results of this scraping revealed that Arab users employed seven basic techniques (resist-ance techniques) to dec/eive Facebook algorithms, the most interesting of which is the technique of removing dots from letters (Dotlessness), returning to the old form of Arabic script before dots and diacritics were added in later periods. The results also revealed that the most commonly used resist/ance word is  “fl/oo/d." طوfان My presentation is available here: https://lnkd.in/dG3eWmBN Credits: This presentation was recorded by the conference organizers. The livestreaming is available here: https://lnkd.in/dDM5te5b #AI #datacolonialism #Arabic #naturallanguageprocessing #Socialmedia #Resistance #digitalcolonialism #censorship #Arabicalphabet #Arabiccontent