BAL’s Post

Just relying on keywords isn’t enough anymore... To really grow, you need to engage your audience at every stage—whether they’re just discovering your brand (TOFU), considering their options (MOFU), or ready to buy (BOFU). It’s about building relationships and trust, not just getting to the top of search results. Have a read of our analysis of the differences between traditional and full funnel approach. #MarketingTips #CustomerJourney #FullFunnelMarketing

☕📣 Want to reach local customers while supporting a community-focused publication? Let us help you serve your brand to a local audience. Get noticed with affordable, creative ads in Coffee News Alberta. Our weekly publication is read by thousands of local residents who enjoy fun, informative content — and your business can be part of it! From restaurants to retail, Coffee News offers affordable advertising solutions that are sure to boost your visibility in the community. Why advertise with us? ✅ Reach a highly engaged, local audience ✅ Affordable rates with great ROI ✅ Ads that stand out with creative designs ✅ Support community-driven content Don’t miss out on connecting with local customers - Advertise with Coffee News Alberta and get your business in front of a loyal audience! #CoffeeTimeToAdvertise #BrewUpBusiness #AdvertiseWithUs #CoffeeNewsAlberta #LocalMarketing #BoostYourBrand #LocalBusiness #SupportLocal #CommunityFirst #AffordableAdvertising #GrowYourBusiness #LocalMarketing

Check out this blog by Courtney Jimison! https://lnkd.in/gEzwkhEi

Are Local Service Ads worth the investment? While they can boost visibility for many businesses, there are instances where they might not be the best choice: Limited Service Area: If your business operates in a small geographic area, the audience reach may be too narrow. High Competition: In saturated markets, you may struggle to stand out, leading to lower ROI. Niche Services: If you offer specialized services, traditional ads or organic marketing may yield better results. Budget Constraints: For businesses with tight budgets, the costs may outweigh the benefits. Consider your unique situation before diving in! Have you experienced mixed results with Local Service Ads? Share your thoughts!

🎯 Why TikTok Ads Are a Game Changer for Roofers 🏠 As the digital landscape evolves, roofers have a unique opportunity to leverage TikTok’s power to connect with potential customers in fresh, engaging ways. Here’s why TikTok ads should be part of your marketing strategy: 1. Showcase Your Work Visually TikTok is built for visual content, making it perfect for roofers to share stunning before-and-after videos, time-lapse roof installations, or creative clips that highlight the craftsmanship and durability of your work. These bite-sized videos grab attention fast and leave a lasting impression. 2. Target Local Homeowners Effectively With TikTok’s advanced targeting options, you can reach the right people in the right places. Whether you want to focus on specific neighborhoods or broader regions, TikTok ads ensure your roofing services are seen by homeowners who need them most. 3. Tap into a Growing Audience TikTok’s user base is rapidly expanding beyond its younger roots, with more homeowners and decision-makers engaging on the platform daily. This is your chance to connect with tech-savvy, renovation-minded homeowners looking for trustworthy roofing services. 4. Cost-Effective and High ROI TikTok ads can offer a lower cost per impression compared to other platforms, making it an affordable option for roofing businesses of all sizes. You can achieve great reach and impact without breaking the bank, making every marketing dollar count. Schedule a free consultation with us to see how we can help below👇 https://lnkd.in/g2F7r9ef

🔍 Case Study: Maximising ROI with Google Ads 🔍 🎯 Objective: NRTH Media (https://buff.ly/3ZbAGfF ) aimed to significantly increase their online sales and enhance brand visibility. 🛣️ Strategy: We crafted a highly targeted Google Ads campaign, focusing on high-converting keywords specific to their industry. Our approach involved continuous optimisation and A/B testing to refine ad performance and maximise reach. 📈 Results: Within just three months, Nrth Media experienced a remarkable 200% return on investment. This not only boosted their sales figures but also elevated their brand presence in a competitive market. Have a look at some of Nrth Media's work below. At Natphi Media, we specialise in developing tailored Google Ads strategies that align with your business goals. Let us help you achieve similar success. Contact us today to get started! #GoogleAds #CaseStudy #NatphiMedia #ROI #DigitalMarketing

Being a digital marketer is a mix of managing expectations, being a therapist, and a magician 🎩, see if you can relate to these client interactions : 1️⃣ "Can we go viral by tomorrow?" 🌟 Me: Sure, let me just borrow Diljit Dosanjh's fanbase real quick. 2️⃣ "Why isn't the ad performing better? I clicked it 10 times myself!" 🖱️ Me: Because you’re not the target audience. 3️⃣ "Can we make the logo bigger? Like, HUGE!" 🔍 Me: Absolutely! Let me just make it the entire ad. 4️⃣ "Add more hashtags... like #food, #love, #travel, #life, and #blessed!" 🏷️ Me: Sure, and let’s throw in #Aliens and #IPL for good measure. What’s the wildest client request you’ve had? Let me know in the comments! 👇

I'm excited to share something that's been a passion project for me – the launch of my own digital marketing agency, vecksel, last year in July 2023l! 🚀 Those who’ve worked with me know my secret powers are  --keen insights on customer behavior --an endless number of ideas for tests - and the ability to create an effective testing strategy --deep knowledge of best practices on paid advertising on Meta and TikTok --winning performance creative --effective landing pages vecksel stands out because we blend experience running 9-figure campaigns with a deep understanding of small brand launches too. We create custom, right-sized solutions for each business, offering full-service ad management, creative direction, or coaching for individuals or teams. Our primary goal is to empower businesses to build their own growth engines, enabling them to rely on strong in-house teams with occasional consulting support rather than a perpetual agency model. Driving roughly +150% revenue growth for our clients in the past year has been incredibly fulfilling. Thank you to everyone who has been cheering vecksel on this first year - let’s keep going! 📈🙌 #digitalmarketing #metaadvertising #tiktokadvertising #performancecreative Learn more at www.vecksel.com

People crave connection. They scroll past generic pitches and seek information relevant to their lives. That's why searches for "near me" and "where to buy" are exploding. By providing information specific to their city or neighborhood, you can truly resonate with your audience because you're addressing issues that directly affect them. Here's how incorporating hyperlocal content into your newsletter can benefit you: ➡️ Boost Engagement and Loyalty: Local content resonates, leading to increased opens, clicks, and shares. ➡️Enhance Brand Recognition: Become a trusted source for local happenings, solidifying your brand in the community. ➡️Build Trust with Your Audience: Show you understand their needs and care about their community. Explore hyperlocal content strategies? ➡️ https://lnkd.in/evbKeifw #hyperlocal #newsletter #emailmarketing #Letterhead #emailnewsletter

Unlock the secrets to growing your YouTube channel and reaching a wider audience! 🚀 Discover expert tips and strategies in "Cara Mengoptimalkan Channel YouTube" to make your content shine and boost your subscriber count. 🌟 Click the link to elevate your YouTube game today! 👉 https://lnkd.in/ehU39JuH #YouTubeGrowth #ContentCreator #UpgradeYourChannel