Ballard PR Agency’s Post

Elevate your brand with Pr Wires. The future of PR is here. 🌟📈 https://lnkd.in/gNZHUr4N #PRwires #pressreleasedistribution #pressreleaseonbooklaunch #posteventpressrelease #cryptopressreleaseservice #Nestor #Royals

I am starting to see a lot of deep fakes when it comes to celebrity endorsements of products. Are there documented cases of celebrity endorsements deep fakes in online political ads at this point?

PR CLIENT NEWS: Another great article today for St Joseph's Ballarat in The Ballarat Times. To read in full 👉 https://lnkd.in/gd3TRhiA If you'd like to discuss your brand or business and how PR might amplify your goals, reach out to me at contact@amberpetty.com.au

Wait a minute, we got it highlighted, we took it to the newspaper and then it stepped up! Celebrating the 4 sizzling years of our sizzling client @sazzysizzlersofficial_ #nyasaproductionstudio #sazzysizzlers #timesofindia #newspaper #marketingagency #digitalagency #toi #publicity #traditionalmarketing #360marketing

Our #TeamRev Spotlight for this month is on someone who deserves to take to the limelight for all the amazing work he produces and results he achieves. Here’s Will! • What would clients say about you? • What is your favourite thing about working at Rev PR? #franchisePR #PRagency #publicrelations #PRtips #ContentCreation

This July, we marked a major milestone—our 13th birthday! To celebrate, we launched our very first special PR campaign. Let's break down our goals and see whether we achieved them...😊 #TheFashionProject #BrandAnniversary #PRCampaign #InfluencerMarketing #FashionPR #SummerEssentials #BrandGrowth #Milestone #DigitalMarketing #FashionCommunity #TFPGirls #MarketingStrategy #BrandSuccess

We can't believe that we started PR Sauce in 2020. Not only has time flown, we've been supporting just over 300 business owners with PR and press. A great bit of feedback from the lovely Racheal... 🙌🏽 #MiltonKeynesbusinesses #MKbusiness #LocalbusinessesMiltonKeynes #MiltonKeynesNetwork #Marketingforsmallbusiness

Following up on my previous post about KOL/KOC engagement and relevance, I came across this ad by Dr. Squatch Body Wash featuring Sydney Sweeney. https://lnkd.in/gVS7hrd7 They’ve absolutely hit the jackpot with this one. Sure, you could argue that Sydney’s star power plays a big role in its success. But here’s the kicker — even with an unknown female talent, I believe this ad would 𝒔𝒕𝒊𝒍𝒍 𝒘𝒐𝒓𝒌 𝒆𝒙𝒄𝒆𝒑𝒕𝒊𝒐𝒏𝒂𝒍𝒍𝒚 𝒘𝒆𝒍𝒍. Why? Because it nails 𝐜̲𝐨̲𝐧̲𝐭̲𝐞̲𝐧̲𝐭̲ ̲𝐫̲𝐞̲𝐥̲𝐞̲𝐯̲𝐚̲𝐧̲𝐜̲𝐲̲.̲ The ad isn’t just relying on Sydney’s popularity. It connects with its actual target audience in a way that resonates, makes them laugh, and creates a lasting impression of the brand. It’s a great example of how the right content, paired with a solid understanding of the audience, can be far more impactful than flashy numbers or A-list names. What do you think? Does content relevancy outweigh star power? #InfluencerMarketing #DigitalMarketing #ContentMarketing #TargetAudience

🚀 Transform Your PR Strategy with Wiraled! When I founded Wiraled, my goal was to make impactful digital PR accessible for all. I remember the challenge of getting articles published at high costs. That’s why we focus on publishing your brand’s articles online at just a third of the usual cost. Ready to revolutionize your PR strategy? Join us and experience affordable, effective digital PR. 🔗 Discover more at 👉🏻 wiraled.com #PR #PublicRelations #BrandVisibility

🎄 What makes an ad so powerful that you look forward to it year after year? For me, it’s the magic of the John Lewis Christmas adverts. Every year, I eagerly wait to see what heartwarming story they’ll tell next. It got me thinking: why do some ads stick with us, while others fade away? Back in my university days at Moscow State Institute of International Relations (University) MFA Russia MGIMO, one of my favorite classes was PR and Advertising. I still remember watching viral ads in class—clever, emotional, and often unexpected. Fast forward to today, and I recently completed a short Viral Marketing course from The Wharton School on Coursera. To my surprise, some of those same ads and ideas reappeared! It reminded me how certain campaigns manage to capture attention and spread like wildfire. The concept that is at the heart of the course is the SUCCESS framework—a set of principles explaining why some ideas stick. It was a nice refresher that brought me back to the fundamentals of what makes content resonate. Here’s a quick overview: 📎 Simple: At the heart of every great campaign is a clear, focused message. 📎 Unexpected: We remember things that break the mold. A little twist makes it memorable. 📎 Concrete: Abstract ideas don’t stick—specific, relatable ones do. 📎 Credible: Believability is key, whether through facts, experts, or details. 📎 Emotional: Not all emotions are equally shareable, but positive emotions have a higher chance of spreading. 📎Stories: A great story pulls us in, and we’re naturally inclined to share it. The course was a nice watch—filled with interesting stories, familiar concepts, and a reminder of why these principles still work. As a nod to the emotional side of viral marketing, I thought I’d share one of my favourite John Lewis & Partners Christmas ads that never fails to bring a smile to my face. What are some of your favourite ads or campaigns that have stuck with you? I’d love to hear your thoughts!