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Tomorrow night, the NCAA Women’s March Madness FINAL CHAMPIONSHIP GAME in Women's College Basketball is at 2:00 PM CST! But what does that have to do with Talent Management, Professional Development, Leadership Development, Hiring, and Teamwork in business?   Did you know that women who played sports out-perform those at work who didn't play? Ernst Young (EY Consulting) and ESPNW in 2015 did some research. They found that girls/women who played sports are more likely to get to the C-Suite as a leader. 94% of women in the C-Suite said they played a sport. 52% of C-Suite women played a sport at the university level compared to 39% of women who rose to management levels. Athletes cited a 7% higher wage earned compared to non-athletes. Employers stated they think past student-athletes are more likely to be a team player, demonstrate a growth mindset, and build strong teams as a leader.   Many of you who follow me on LinkedIn know I played 4 years of women's basketball at California State University Long Beach. My NCAA Student-Athlete experience allowed me to travel to 25 states in four years. The Long Beach State Women's @csulb Basketball team won 103 games and lost only 27. LBSU played in Madison Square Garden, went to the AIAW Elite 8 twice, the NCAA Sweet 16, and won 3 WCAA Championships. I earned my undergraduate degree while playing basketball. And...I made the NCAA Championship poster in this post! Tomorrow night once again, I will be in a group chat with my past LBSU WBB teammates to watch and do our own commentary on the game during the Championship game. #MarchMadness #Teammates 2024 is a breakthrough year for women in sports. Did you know that Iowa standout Caitlin Clark has demolished NCAA women's & men's basketball scoring records this season? Her extraordinary play has inspired sold out crowds at Iowa home, away, and NCAA March Madness games! Tomorrow night, the NCAA FINAL Championship game may break the viewership record just tied last night made when Iowa played UCONN. They had another 12.3 MM viewers! The record passed all prior NCAA WBB games ever streamed/aired. This included the NBA finals, the World Series, the Orange Bowl, the Peach Bowl, the Big Ten Championship, the Cotton Bowl, and Pac-12, ACC, and the Big-12 Championships!   If you haven't already, it is time to encourage every daughter, sister, friend, niece, and granddaughter to PLAY competitive sports! Perhaps you can start by watching the game with them tomorrow? Your influence will build an even greater professional pool of competitive leader-ready women to fill tomorrow's pipeline of high potential employees! #WINLEADERSHIP #Sports2Corporate Let's tune in tomorrow, Sunday April 7, 2024 to watch the NCAA Division I Women's Basketball Final game. The play begins at 2:00 PM CST. South Carolina vs. Iowa, on ESPN and ESPN+. Let's help the women break another record in viewership and celebrate the women! #PLEASE_SHARE #NCAA #WATCHPARTY

We need more women leaders in sports now more than ever. The Pipeline Project research shows why our organization needs to exist and the importance of preparing and positioning women throughout their careers in sports. Read the full report: https://lnkd.in/gNu2t5dh   Their comprehensive analysis of nearly 19,000 positions (excluding coaches) across 130 FBS athletic departments reveals patterns that we as an organization are working hard to change:  Only 12 women are currently sitting at the top as Athletic Directors of FBS athletics departments Despite an 80% increase in assistant AD positions and 43% growth in associate AD roles since 2015, women's representation has only grown by 6%  While women comprise 64% of student-athlete services positions, they remain significantly underrepresented in areas traditionally valued for athletic director advancement (e.g., fundraising, development, facilities)  A clear leaky pipeline exists in promotion and retention: While women represent 44% of people in entry-level positions in athletic departments, only 11.7% of FBS athletic departments are led by women, despite the significant expansion of leadership positions    Credit: Hancock, M.G., Kopka, N., & Green, E.R. (2024). The Pipeline Project: 2024 Employment Overview: NCAA Football Bowl Subdivision [white paper]. University of Louisville.

Please consider taking a few minutes to read this important and impactful report.

Week 18 - Women's college basketball attendance + AP Ranking Women's college basketball is breaking attendance records and it's beyond Iowa's schedule. FIRST TIME EVER: 1. ALL Top 25 women's teams average over 5,000 fans! 2. 6 women's teams average over 10K fans! 3. A women's team averages more than 16K fans over an entire season! University of South Carolina Women's sports are on 🔥. Backstory coverage and game coverage has expanded. Production quality has improved overall. Social media has expanded coverage of athletes and coaches. Women's sport has so much business runway and it's just getting started. DM us to start building your insight-driven fan base growth strategies for next season. NCAA ESPN ESPN+ Barstool Sports The Wall Street Journal Source: NCAA attendance reports --- We'd love your follow (ring the 🔔 above) and follow our founder (Heather Maxwell) if you enjoy posts on #insights, #brandbuilding, #sportsbiz, #sportsmarketing, and living a #wellplayedlife

These attendance records highlight the momentum in women's sports. Did you know the 3 stats below? Growth at a phenomenal pace. When you support a great product with marketing, great things can happen. Many schools and businesses are investing in women's sports and they will enjoy early mover benefits. The best part? Insight-driven growth strategies can move the attendance needle for all your promoted sports, men's and women's. Turn those seats into dollars. Get fans onboard early and enjoy their lifelong fandom. #insights #brandbuilding #sports #sportsbiz #womensports

Without intending to come off as someone who constantly reminisces about the 'glory days' from high school... Watching the NCAA Women's basketball championship unfold stirs a deep recognition in me that once you're an athlete, that part of your identity never truly fades. Even though I never played a sport at the Division 1 college level, my journey as a varsity athlete in three different sports during high school has fundamentally molded my perspective and significantly impacts how I navigate my professional life. #sports #mindset #growth #marketing

The women's NCAA basketball tournament had massive growth this year and the title game outdrew the men's title game in TV ratings. One big question moving forward is how much was Caitlin Clark and how much was the growth we've been seeing in women's sports overall? It would be disingenuous not to give Clark a ton of credit for the record-setting ratings, but women's basketball was already on the rise. Whether or not next year's Final Four has similar record-setting ratings or not doesn't really matter. The floor was already being raised and television (and ticket-sellers) have a compelling product even with Caitlin Clark (and Angel Reese and Kamilla Cardoso) leaving for the WNBA. If Clark drew you into women's college basketball, it's time to take a minute to learn about all the great talent to come next year. The game was growing long before many started watching during the Clark era. Now it's time to understand why you should remain excited for next season. Sabreena Merchant put together an early Top 25 power ranking for the 2024-25 women's college basketball season. Dawn Staley and South Carolina are a strong bet to continue growing their dynasty, but there are a ton of great teams out there that will offer a compelling television (and in-arena) experience! Give it a read and get pumped for next year! https://lnkd.in/eVXfVqW6

Caitlin Clark scored 201 three-pointers this season, the most ever in D1 college basketball. It broke the previous record held on the men’s side by Steph Curry (162). Many of her games also smashed viewership records. The women’s national championship game had higher priced tickets and higher viewership than the men’s. The men’s first overall draft pick to the NBA last year made over $13M in his first season. What paycheck will Caitlin have to look forward to in her first season? $76,000. About the median US household income. To be fair, Caitlin IS about to get PAID. There’s reports that she’s working on an 8 figure endorsement deal with Nike. And this issue is more complex than can be explained by a single bar chart. The WNBA’s revenue is dramatically lower than the NBA’s (about 50X less). But it does beg the question why. It doesn’t have to be this way. It’s not like this in all sports and it’s much better than it used to be. Women’s viewership and revenue often beats mens in sports like tennis, soccer, and figure skating. I hope we all want to live in a world that is just. Where we’re judged by our skills, actions, effort, and performance, not on demographic qualities we can’t control. Caitlin has proven that people do want to watch and pay for women’s basketball. But now, instead of being showered with huge contracts, she is burdened with breaking through another glass ceiling to keep proving her worth on the next stage. As always, reminding you to build wealth by following the two PFC rules: 1.) Live below your means and 2.) Invest early and often. -Jeremy #caitlinclark #wnba #salaries #paytransparency

Who’s Dominating the Game in Women’s College Basketball Marketing? In a landscape brimming with talent, UConn's Paige Bueckers and USC's JuJu Watkins emerge as the faces of women's college basketball's next generation of marketable stars. THREE POINTER: 🏀 JUJU WATKINS - THE NEXT BIG THING With a signature style, a massive social media following, and a portfolio of major NIL deals including Nike and Estée Lauder, USC guard JuJu Watkins is setting the pace for marketability in women’s college basketball. 🏀 PAIGE BUECKERS - NOT FAR BEHIND UConn's Paige Bueckers, known for her on-court prowess, is also making significant strides in the marketing arena, challenging Watkins for the title of the sport's most marketable star. 🏀 FUTURE STARS ON THE RISE The talent pipeline remains robust with players like MiLaysia Fulwiley, Sarah Strong, Joyce Edwards, Flau’jae Johnson, and Kiki Rice all identified as potential future stars, ensuring the sport's marketability continues to thrive. As the dynamics of women’s college basketball evolve with new NIL opportunities and changing WNBA draft eligibility rules, the spotlight intensifies on these young athletes who are not just playing the game but also changing how it’s marketed. Keep an eye on these rising stars as they dribble their way not just to the basket but also to the bank. #SportsMarketing #WomensBasketball https://rb.gy/cdrah8