Marc Bernstein’s Post

View profile for Marc Bernstein, graphic

CEO & Founder @ Balto | AI is changing everything. We need new thinking.

Companies are struggling with webinars. It's easy to blame "webinar overload", but the truth is that most folks are approaching webinars totally wrong. They're making mistakes like: 1. Spending an eternity on introductions and housekeeping. 2. Turning thought leadership webinars into blatant product pitches. 3. Keeping everything highly scripted. 4. Doing a half-assed Q&A and loading it with seed questions. 5. Not recruiting quality speakers. Balto is crushing webinars because we've chosen a different formula. 1. We blaze through introductions and housekeeping. 2. Every webinar is either thought leadership or a product tour, not both. 3. We let guests talk how they normally talk. 4. The audience is the secret sauce. The chat is buzzin' the entire time. 5. Our guests are C-levels and industry experts. Check out Balto's summer lineup ☀

  • No alternative text description for this image
Juanita Coley

Advocate for women in Tech 👩💻 | WFM Enthusiast | 2x Best Selling Author | Speaker | 2022 Mrs. Corporate America | Voted 2022 Most Influential Technology Advisor | Top 25 ICMI | Verint Expert

6mo

Ppl aren’t tired of webinars they are tired of being lied to. If it’s a product pitch say that… don’t say I’ll learn x,y,z and never get to it. Get to what I came for!!! That’s how we approach all our webinars!!

Rob Liano ✪ Rockstar Sales Trainer ✪ Bestselling Author ✪

Sales Growth Strategist! Using Innovative Training & Coaching Models Guaranteed to Improve Onboarding, Conversions, Referrals, Retention and lower your CPA.

6mo

I bail after 10 to 15 minutes of "waiting for others to join" and then sharing testimonials before anything else happens. Start on time, set the agenda, get to the point, add value, then sell me, can't work any other way.

Nick Certa

VP Sales @ Upland Software | Business Development

6mo

Webinars should be genuinely valuable content that people would pay for if they needed to.

We aim to deliver valuable insights and best practices in every webinar we present.

Juanita Coley

Advocate for women in Tech 👩💻 | WFM Enthusiast | 2x Best Selling Author | Speaker | 2022 Mrs. Corporate America | Voted 2022 Most Influential Technology Advisor | Top 25 ICMI | Verint Expert

6mo

💯 facts!

Malcolm J. Smith

BizDev @ Centrical🎯| GTM Orchestration✅| Pipe & Rev Gen📊| ex-Databricks🚀| ex-HackerOne👾| Pavillion Exec💪| Married To My BFF👰🏻| #KidDad👨👧👧| Lifelong NYer🗽| Bookworm🐛| Noob Slayer🎮| Insatiably Curious🧐|

6mo

Make Content Valuable Again

See more comments

To view or add a comment, sign in

Explore topics