Bandhan AMC Limited’s Post

🏆 Delighted to have clinched the 2nd position in the "Dragons Den" marketing club activity! 🐉 Our team, consisting of Kashak Agrawal , Kapil Sharma and myself, presented our innovative product, Botanical Beauty Lipstick. It was an opportunity to showcase our creation, a lipstick designed to not only enhance beauty but also promote environmental consciousness. Crafted from plant-based ingredients, our lipstick not only nourishes lips but also resonates with eco-conscious consumers. Through this experience, I learned: ✈ Think creatively: Exploring innovative ways to present our product and capture the audience's attention. 🎯 Understand customer needs: Gaining insights into what resonates with consumers and tailoring our pitch accordingly. 📚 Craft compelling pitches: Learning to communicate the benefits of our product effectively and convincingly. Massive thanks to GL BAJAJ for the opportunity. Eager to leverage these invaluable lessons in real-world marketing scenarios! #glbajaj #pgdm #marketing #sales #botanicalbeauty #sustainablebeauy #customercentricmarketing

Branding behind the screen✨✨ Inorder to place the product into the market and to gain the profit - some or other way need to showcase the product *Jo Dikhta hai vo Bikta hai* Showcasing the product to penetrate the market share demands strategic positioning before the audience which seems to be simple but it is composite one, which we call it as Branding In this process actor Ramesh Bhat sir has competently scripted the shots. Coromandel International Limited #Branding #Marketing

𝐀𝐝𝐝𝐫𝐞𝐬𝐬𝐢𝐧𝐠 𝐭𝐡𝐞 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧 𝐀𝐫𝐨𝐮𝐧𝐝 Bombay Shaving Company’𝐬 𝐑𝐞𝐜𝐞𝐧𝐭 𝐀𝐝 In the world of marketing, every ad sparks a conversation. The recent Bombay Shaving Company advertisement featuring Prachi Nigam has certainly ignited discussions across various platforms. As marketers, we understand the power of words and the impact they have. The ad’s message, “Dear Prachi, they are trolling your hair today, they’ll applaud your A.I.R. tomorrow,” aims to highlight the transient nature of public opinion and the enduring value of achievement. While the intention was to support and encourage, it’s clear that the execution has not resonated with everyone. We’re here to listen, learn, and grow from the feedback received. Let’s use this as an opportunity to engage in a constructive dialogue about the narratives we create in advertising and ensure they are inclusive and uplifting. #Marketing #Advertising #BrandCommunication #Inclusivity #bombayshavingcompany Shantanu Deshpande Deepti Karthik

Want to create a strong brand image ? Then read this post, because this single term will help your brand in many ways. 𝑪𝒐𝒓𝒑𝒐𝒓𝒂𝒕𝒆 𝑺𝒐𝒄𝒊𝒂𝒍 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒚 I'm sure you have heard this term many times, but ever thought about how it could help your brand to boost ? This is how CSR can make a huge impact : > More appealing to investors > Growing profits and business value > Developing customer loyalty > Generating goodwill > Competitive advantage in a crowded marketplace. Apart from this, the major role is 𝑬𝒕𝒉𝒊𝒄𝒂𝒍 𝒓𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒚 ! Which is your favourite brand who does the best CSR ? Mine is Mamaearth and Dabur India Limited 🌷 Follow Aditi Parwal for more informative posts !

I have two clients currently who are hesitant to 'talk their walk' - they are walking well alright, taking up new challenges and reaching milestones....but....they are not clicking a picture when they reach that milestone! 🙂 Personal branding, executive branding is not everyone's cup of tea! That's when you should hand it over to someone (me), who has done it for years, and sit back, set new goals, reach new milestones and let that someone do all the talking for you. I am quite adept at getting the not-so-keen-on-personal-branding clients of mine to form a habit of 'talking their walk' with my Guided Program. Through this program they unlearn procrastination and eventually get addicted to the program and my weekly sessions. These are tailored sessions to you, your problem statements and your objectives. These sessions are fun, after all, we are going to learn how you can brand yourself so that your target audience reaches out to you and converts. We are also going to know what about us and our work we should talk about, how we should talk about it and how often. The picture here is obvious in what it says. Don't hesitate to #talkyourwalk. DM me to know more about the Brand Guided Program. You will love it! Image: One of my milestones - when I received the 'SHE the Shakti' award a couple years back from Pune TV. #personalbranding #brandstrategy #brandwithsonali

💬‘Trust is entirely a privilege that belongs to Customers today.’ I am not exaggerating an ounce about how wholesome the session of esteemed keynote speaker Aradhika Mehta was. It was unlike the regular marketing session(s) which revolves around the principles and techniques of conventional marketing. Rather it transcended to the theme of ‘Ethical Marketing’, ‘Social responsibility’, Accountability’ and ‘Social impact’ of every marketeer and marketing campaign has on the lives of us as consumers. Food for thought- Will conscious marketing pave the way for conscious consumption? A huge shoutout to Business Cluster - Indian Institute of Management, Vishakapatnam and Tamanna Mankotia for organising Vriddhi 6.0! What an insightful event! #marketing #ethicalmarketing #socialresponsibility

More than 25 years ago, I witnessed the incredible power of a story. I had just founded the first pan India integrated marketing company and Parle products was one of our clients . I was called by Pravin Kulkarni the then head of marketing at Parle and he shared the challenge he faced. Parle G was struggling to break into the Tamil Nadu market, where Britannia Milk Bikis reigned supreme. The odds were against Parle G, but we believed in the magic of a Story and Shaktiman, the superhero every child adored. We decided to bring the Indian superhero Shaktiman, played by Mukesh Khanna, to Chennai, inviting kids to meet their hero in exchange for two empty Parle G wrappers. What happened next was beyond our wildest dreams. By the end of the day, over a lakh children and their parents flooded the grounds, all for a chance to connect with Shaktiman. The energy, the excitement, the joy in their eyes—it was pure magic. That day; we created a memory, a story that would live on in the hearts of those children. And the impact? Parle G sales soared from 50 tons to over 2,000 tons a month.. This was an age with no internet—imagine the buzz a powerful story can create in today’s digital times. When you tell a story, you touch hearts, you leave a lasting impression. That day, We didn’t just market a product; we created a moment that people would never forget. And that’s exactly what a powerful brand story can do ! Here are my quick takeaways from the Shaktiman campaign: ✔ Know your target audience ✔ Align your brand story with your brand values ✔ Take your audience on a journey from where they are to a better place ✔ Make your audience part of the brand story Don’t sell, tell a story! If you want to master the art of brand storytelling, join my cohorts announcements WA group, link shared in comments. #BrandStorytelling #MarketingStrategy #CreativeMarketing #MarketingSuccess

This newspaper advertisement featured in a national magazine by the Bombay Shaving Company is not only troubling and repulsive, but it also promotes views that contradict the values of individualism and perpetuates unrealistic beauty standards in a subtle and disturbing manner 😠 Shantanu Deshpande, it's distressing to witness your team's pride in this misguided attempt to promote your product by exploiting someone else's pain so openly. Even individuals previously unaware of the trolling now know the victim's identity and may be engaging in further harassment. While your slogan appears to superficially support her and condemn the detractors, the strategic placement of the words 'We hope you never get bullied into using our razor' unmistakably serves as a form of product promotion and is deeply shameful given the circumstances 👎🏽 This is profoundly distasteful and lacks any sense of decency. It reeks of opportunism and has rightly infuriated people who have an iota of common sense. Furthermore, this incident provides a glaring insight into the nature of your agency or in-house team who are seemingly devoid of taste, refinement, and perhaps even basic intelligence, believing that a thoughtless advertisement during a so-called "moment marketing" event is a viable strategy for building a reputable online brand. Advertising at the expense of basic human decency is not cool and Bombay Shaving Company is answerable for this! #BombayShavingCompany #AdvertisementEthics #EthicalAdvertising #RespectfulMarketing #ConsumerEthics

What links Amitabh Bachchan, the Kumbh Mela, and a family in Kanpur? A marketing masterclass that turned incense sticks into a global phenomenon. In 1992, the Nagdev family dreamed of conquering the fragrance world. Their weapon? Innovative marketing. They enlisted Bollywood's biggest names - Amitabh Bachchan, Hrithik Roshan, M.S. Dhoni - each targeting specific markets. Clever? Absolutely. But Zed Black didn't stop at star power. They tapped into India's spiritual core, sponsoring major religious events and creating special edition fragrances. The coup de grâce? A digital strategy that made incense trendy for the younger generation. The result? A ₹400 crore turnover, presence in 40+ countries, and 2 lakh retail touchpoints in India. Zed Black's secret: Blend tradition with innovation, mix star power with grassroots connect, and always think bigger. Which local brand from your city do you think could go global next?

Branding need backend strong autonomous system. It never should be dependent on persons it should follow the psychology of branding. As branding is directly related to Personality of Company... Hustle Luqon IT Solutions and Digital Marketing #personalbranding #psychologyfacts #hustle #companygrowth